Universal Robots How to survive in the Robotics Industry as a - - PowerPoint PPT Presentation
Universal Robots How to survive in the Robotics Industry as a Software Engineer The idea Automation for Everybody UR designs and builds revolutionary collaborative robots Perfect for all sizes of business UR products are so
How to survive in the Robotics Industry as a Software Engineer
The idea
UR designs and builds revolutionary collaborative robots Perfect for all sizes of business UR products are so user-friendly that anyone can operate them And so affordable that it is worthwhile for anyone to invest in them Low total cost of ownership
The idea
THE INDUSTRY BEFORE
The idea
Outsourcing
Product knowledge disappears Copying of product
Special Machinery
No flexibility Must be specially designed
Manual Work
High wages Variable quality Problems with the Labour Inspectorate
1st Generation Industrial Robots
Big investment Long start-up period Limited flexibility
companies – and across industries
The idea
strategy
1000
strategy
strategy
2004: The idea 2005: Company founded 2007: First prototype – UR5 2008: First sales 2009: Distribution in DK 2010: European distribution 2011: Distribution in Asia 2012: Entered US and Launch of UR10 2013: Subsidiaries in New York and Shanghai 2014: Office in Spain 2015: Launch of UR 3 and office in Singapore, Universal Robots is acquired by Teradyne for $285M The product The business
20 40 60 80 100 120 140 2009 2010 2011 2012 2013 2014 2015 E2016 E2017
Revenue (million €)
Universal Robots subdivisions UR Headquarters Universal Robots distribution
Case stories
Schunk SDH-hand Cross Automation NASDAQ / Frank Tobe
Case stories
By Angela Chen The Wall Street Journal May 13, 2015 7:35 a.m. ET Teradyne Inc. TER 1.49 % on Wednesday agreed to buy Universal Robots for $285 million in cash, in a move to expand its business with the low-cost collaborative robots. Universal Robots is a privately held Danish company that makes simple robots that usually work alongside production workers in the manufacturing process. It has been profitable since late 2010 and had $38 million in revenue in 2014, increasing more than 70% from the year before. Universal Robots is eligible to receive an additional $65 million if certain goals are met through 2018. Further financial terms weren't disclosed.
Mechanics Electronics Robotics Mathematicians experience SW Engineer Testers UX Designers Mechanics Electronics Robotics Mathematicians
Past to present Philo of Byzantium Washstand Automaton 3rd Cent. BC Su Song 1092 1495 Da Vinci’s Humanoid robot 1921 Karel Capek 1954 George Devol First digitally
programmable robot – Unimate. Installed at GM in 1960 Robot capable of assembling wooden blocks Freddy II 1974 1983 Kuka World’s first industrial robot with 6 axes - Famulus 2009 Universal Robots The Cosmic Engine, Clock Tower First mentioning of term robot First real collaborative robot
Robotics Technology Development
Mobility
Past to present End of 18th Century 1st I ndustrial Revolution End of 19th Century 2nd I ndustrial Revolution 1970 3rd I ndustrial Revolution Today 4th I ndustrial Revolution
1st Industrial Revolution 2nd Industrial Revolution 3rd Industrial Revolution 4th Industrial Revolution
Past to present
Mass customization Making products not on a mass scale but in a customized or personalized manner Items suited to small number of users
Past to present
Created a gap in Manufacturing: Human aspect is now missing
Collaborative Robots
ADDING THE HUMAN TOUCH
Production from human to human We want the human knowledge, creativity and customer understanding to be embedded in the products we produce Change in manufacturing culture
Change in Manufacturing
production
collaboration with robots
machines do what machines do best
the factory floor
Collaborative Robots
BEFORE
NOW
Relocatable Frequent interaction Shared space Frequent changes ROI short term