#UMN SOCIAL MEDIA OVERVIEW USES We are #UMNdriven to change the - - PowerPoint PPT Presentation

▶
umn
SMART_READER_LITE
LIVE PREVIEW

#UMN SOCIAL MEDIA OVERVIEW USES We are #UMNdriven to change the - - PowerPoint PPT Presentation

Oct 03, 2022 644 likes •928 views

#UMN SOCIAL MEDIA OVERVIEW USES We are #UMNdriven to change the world. Important research news item here. #UMNdriven Why social media? REACH CONNECT INFORM LEARN Our audiences PROSPECTIVE STUDENTS CURRENT STUDENTS ALUMNI

slide-1
SLIDE 1

SOCIAL MEDIA OVERVIEW

#UMN

slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4
slide-5
SLIDE 5
  • We are #UMNdriven to

change the world.

  • Important research news

item here. #UMNdriven

USES

slide-6
SLIDE 6

Why social media?

REACH CONNECT INFORM LEARN

slide-7
SLIDE 7

Our audiences

PROSPECTIVE STUDENTS CURRENT STUDENTS ALUMNI FACULTY & STAFF MINNESOTA PUBLIC

slide-8
SLIDE 8

SOCIAL MEDIA PUBLIC RELATIONS MARKETING

  • Elevate the University’s

reputation

  • Share stories of

innovation & discovery

  • Highlight our student,

staff, and faculty heroes

  • Generate interest in our

research, programs & people

  • Gauge the public opinion
  • Share timely & important

information

slide-9
SLIDE 9

#UMN Social Strategy

LISTEN PLAN REACT EVALUATE

slide-10
SLIDE 10

Social Listening

LISTEN

  • What is being said about

you?

  • Trends & current news
  • Audience tone
  • How do your competitors

use social media?

slide-11
SLIDE 11

Planning vs. Reacting

REACTIVE SHARING PLANNED CONTENT

  • Timely
  • Diverse
  • Risk (the good kind)
  • Steady flow of content
  • Promotional
  • Consistent
slide-12
SLIDE 12

Source: http://searchenginewatch.com/sew/how-to/2202307/social-media-roi-how-to-define-a-strategic-plan

slide-13
SLIDE 13

#UMN Social Strategy

EVALUATE

  • What works and what doesn’t?

– Content – Visual aspects

  • Engagement

– Month to month – Channel by channel – Special projects

  • Conversion

– Website hits – Video views

slide-14
SLIDE 14

Creating Social Content

slide-15
SLIDE 15

Content

  • How does this news affect our audience(s)?
  • Who does this reach?
  • What does this highlight?

– Our innovative people – Cutting edge research initiatives – Contribution to our local & global community – University pride

slide-16
SLIDE 16

Campus Collaboration is Key

  • Showcase breadth & depth of the University

– Research – Academics – Accolades – Events

  • Share timely news
  • Planned content & partnerships
slide-17
SLIDE 17

Content

BALANCE PERSONALITY PROMOTION

  • News
  • Events
  • Marketing content
  • Warm & friendly
  • Bold & daring
  • Exciting & innovative
slide-18
SLIDE 18

Voice & Tone

ENGAGING INTRIGUING MOTIVATING BOLD DARING IMAGINITIVE

slide-19
SLIDE 19

Create Intrigue & Emotion

slide-20
SLIDE 20

Hashtags

  • #UMNproud
  • #UMNdriven
  • #UMNresearch

Branded & Unique

  • #TBT
  • #MotivationMonday
  • Connect to the topic

Existing Trends

#Be #Strategic #With #Hashtags

slide-21
SLIDE 21

Direct Engagement

slide-22
SLIDE 22

Integration

slide-23
SLIDE 23

QUESTIONS? Susan Garcia Hagen susanh@umn.edu

slide-24
SLIDE 24

Paid Social Campaigns

slide-25
SLIDE 25

Planning

  • Reach
  • Followers
  • Engagement
  • Traffic

IDENTIFY YOUR GOALS

  • Location and demographics
  • Behaviors and interests
  • Overlapping followers

TARGET YOUR AUDIENCE

  • Daily or total budget options

SET YOUR BUDGET

slide-26
SLIDE 26

Campaigns

  • Existing post
  • New content
  • Special options

BUILD

  • Channels
  • A/B testing
  • Reactive advertising

TEST

  • Insights & analytics

EVALUATE