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U.S. PECAN GROWERS COUNCIL U.S. PECAN GROWERS COUNCIL Review of - - PowerPoint PPT Presentation
U.S. PECAN GROWERS COUNCIL U.S. PECAN GROWERS COUNCIL Review of - - PowerPoint PPT Presentation
U.S. PECAN GROWERS COUNCIL U.S. PECAN GROWERS COUNCIL Review of 2016 Market Access Program Janice Dees, Executive Director 2016 MAP Target Markets China China UAE UAE India India Turkey Turkey South Korea South Korea
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GULFOOD 2016 February 2016 ‐ Dubai, UAE
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GULFOOD 2016 February 2016 ‐ Dubai, UAE
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Participants – Blair Krebs – TX , Craig Ivey – TX , John Handley – GA
Blair Krebs, TX, Craig Ivey, TX & John Handley, GA
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2016 CHINA ROASTED SEEDS AND NUTS April 2016 ‐ Hefei, China
2016 – CRSN Foods & Ingredients, Equipment/ Packaging
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SIAL China – Participants
Buddy Achen, NM‐‐‐Mike Montgomery, LA‐‐‐ Alex Willson, GA‐‐‐Jason New, NMSU
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SIAL Trade Show 2016 Shanghai, China
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SIAL China Trade Show 2016 Shanghai, China
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2016 Retail Tour – Shanghai, China
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2016 –In‐Store Promotions MZ Marketing ‐ Shanghai, China
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2016 India Contractor ‐ i2i Consulting Health Brochures & Social Media
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India 2016 – Foodhall
Handouts Used in In‐Store Promotions
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- S. Korea – 2016
Korean Business Services Promotions
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South Korean – In Store Promotions
Korean Business Services Interview the Promotion Staff: 1. After consumers had pecan samples, they surprised with its taste. 2. Many consumers commented that pecan is savory and delicious. Some consumers who reacted positively, purchased 4 or 5 packages at once.
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Turkey – Weber Shandwick Pecan Promotion ‐ Coffee Festival
Coffee has a vital role in Turkish cuisine. For two years a coffee festival was held in Istanbul sponsored by coffee retailers, cafe’s and multinational coffee chains…thousands of coffee lovers visited. An activity was created that showed pecans are an ultimate match with different types of coffee beans …small snacks of cranberries and pecans were served in a pop‐up store event.
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2016 Turkey Promotion
Whiskey Tasting: Pleasure of a Gentlemen
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