Turning Client Data into Insights A presentation by Amit Trivedi I - - PowerPoint PPT Presentation

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Turning Client Data into Insights A presentation by Amit Trivedi I - - PowerPoint PPT Presentation

Turning Client Data into Insights A presentation by Amit Trivedi I understand this is a very heterogeneous group of people. There are some Who practice comprehensive financial planning by collecting exhaustive client data, and Those


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A presentation by Amit Trivedi

Turning Client Data into Insights

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 I understand this is a very heterogeneous group of

  • people. There are some

 Who practice comprehensive financial planning by

collecting exhaustive client data, and

 Those who only pick up a form from the client’s place

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This program should appeal to both these segments and everyone in-between

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Dictionary definition

 Data: Individual facts, statistics, or items of information  Insight: Faculty of seeing underlying truth

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Sherlock Holmes, “A Study in Scarlett” (Arthur Conan Doyle).

“It is a capital mistake to theorize before one has data.”

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 “There is nothing so terrible as activity without

insight” Johann Wolfgang von Goethe (German poet)

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Where is the data?

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Google is not the place to search your client’s data

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Sources of data

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Application forms Mutual funds and Insurance Data collection sheet Your business MIS KYC forms

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Investment related

  • Interest / dividend receipts
  • Preferred transaction dates

Personal cash flow

Profession related

  • Bonus or incentive
  • Salary increments
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Personal life

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Turning data into insights

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Carly Fiorina

former executive, president, and chair of Hewlett-Packard Co.

“The goal is to turn data into information, and information into insight.”

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Insight into

 Business opportunities  Business planning  Business risk  Investment advice  Changing trends / preferences  Client Objections

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Business Opportunity

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Sr Client family name Product 1 Product 2 Product 3 Product 4 Product 5 1 2 3 4 5 6 7 8 9 10

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Business planning

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 Quality of income

Upfront Trail Clawback

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 Can you spend big money this year?

 Are you expecting some big redemptions or inflows?

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Business risk

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 Concentration among few clients  Can you draw the average client’s profile?

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 Investment advice

 Tax-exempt investor: interest or SWP

, which is better?

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 Trends

 Clients start asking for a product or a category or

investing lump sum now – client psychology

 Suddenly people do not mind paying fees  Extrapolating the current good / bad times

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 Client objections

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Thank You

Amit Trivedi amitmtrivedi@gmail.com http://karmayog-knowledge.blogspot.com

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Turning data into insight