DIGITAL DESTINATION MARKETING TIPS & TRENDS FOR 2018 Powered by:
Key Takeaways Learn how to save $$ on your digital plan Stretch your budget further Demystify buzzwords like Programmatic & Influencers
Poll ?? 1. Have you bought programmatic display/banner ads or worked with an ad network/exchange?
Buzzword #1 – Programmatic 50% of traffic is from bots Only 20-25% of your campaign is seen by a human Brand safety – beware of masks
Buzzword #1 – Programmatic You get what you pay for $$$$$$$$$$$$$$$$$$$$$$$$$$$ FlightAware
Solutions Buy Direct – less is more Old fashioned way or Programmatic Direct Must be doing it at highest advanced labor intensive level DoubleVerify Bot blocking Whitelisting
Tip #1 – Don’t spend too much of your budget on Display If your main goal is to drive more traffic to your site and build your email newsletter database then Display alone is not the answer
Poll ?? 2. How many DMOs buy leads, email addresses or Co reg subscribers to grow their opt in email databases?
Tip #2 – All Lead Gen is not created equal You get what you pay for with Co-Reg
Poll ?? 3. How many DMOs have bought a solo dedicated email sponsorship on a CPM or flat fee?
Stop paying $55 or more per lead Big newspaper sites are charging you for 400,000 emails when only 60,000 are even seen ! 2000 are clicked = $5.50 per click! 200 signup for your visitor’s guide = $55 per lead!!!
Tip #3 – Email is not going anywhere 40 to 1 ROI much higher than social Almost 70% open on mobile Unique Local Packages/Deals
How to Get More Travelers to Open Your Emails A/B test short and sweet You or Your Pose a ? Create urgency Be funny
Trend #1 – Video 80% of Internet traffic will be video 66% of travelers watch videos when researching Destinations (eConsultancy) 71% of viewers made a purchase (Local Search Association)
Trend #1 – Video Boost SEO Leverage multiple types of videos VR allows you to reach people you otherwise wouldn’t
Trend #2 – Destinations as Content Producers Create new- think like ESPN Curate from UGC Promote your local partner content
Buzzword #2 – Influencers Quality over Quantity Leverage local partners for comps Photo credits: Flickr
Q & A Photo credits: Flickr
Recommend
More recommend
