Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND - - PowerPoint PPT Presentation
Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND BONNIE SILBAUGH Why is this Important to your Business? A very high percent of in-store sales are based on curb appeal First impression Gives a feel for the community
PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND BONNIE SILBAUGH
A very high percent of in-store sales are based on
First impression Gives a feel for the community For better or worse, your business will be judged by
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Basic items that give the storefront a fresh look Remove broken items, dead plants, overgrown weeds Clean and declutter windows and window sills Assign someone in your business to be the “Curb
Appeal Director”
Water plants, sweep debris, report any bigger issues Remove grass in cement cracks K
In plain view and easy to
Quality materials Made to scale Visible for vehicles and
Contrasting colors
White or light colors on
windows
Basic Size Guide
8” text – readable from 250’ 12” text – readable from 400’ Use less than 60% of space for
lettering
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Something that sets you apart Introduces what the customer will find inside
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Real Flowers or Artificial Should change with the seasons Thriller – something tall Filler – something to fill Spiller – something to hang over
Artificial Flowers K
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Could be generic and stay up year round Seasonal – keep in the right season Keep door signs updated and clean
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Why should non-retail space care about curb
Inviting and noticeable Updated window information can drive sales and foot
traffic
Sends a message about the quality of your work Parking is a concern
Convenient parking Paved if possible, potholes fixed, parking lines repainted B
That “wow” shopping experience Emotional response to shopping Fun and inviting, hands on Customers want to be
acknowledged, quickly informed, and meet people that seem genuine
Refer to other shopping experiences
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