Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND - PowerPoint PPT Presentation

Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND BONNIE SILBAUGH

Why is this Important to your Business?  A very high percent of in-store sales are based on curb appeal  First impression  Gives a feel for the community  For better or worse, your business will be judged by its appearance K

Basic Curb Appeal  Basic items that give the storefront a fresh look  Remove broken items, dead plants, overgrown weeds  Clean and declutter windows and window sills  Assign someone in your business to be the “Curb Appeal Director”  Water plants, sweep debris, report any bigger issues  Remove grass in cement cracks K

Signage – From the Main Street Experts  In plain view and easy to  Basic Size Guide read  8” text – readable from 250’  Quality materials  12” text – readable from 400’  Made to scale  Use less than 60% of space for lettering  Visible for vehicles and pedestrians  Contrasting colors  White or light colors on windows B

Signature Piece  Something that sets you apart  Introduces what the customer will find inside B

Signature Pieces B

Flower Pots 101  Real Flowers or Artificial  Should change with the seasons  Thriller – something tall  Filler – something to fill  Spiller – something to hang over Artificial Flowers K

Flower Pots – What Not to do K

Door Décor  Could be generic and stay up year round  Seasonal – keep in the right season  Keep door signs updated and clean B

Door Décor Don’ts Christmas Wreath… but it’s April!! B

Service vs. Retail  Why should non-retail space care about curb appeal?  Inviting and noticeable  Updated window information can drive sales and foot traffic  Sends a message about the quality of your work  Parking is a concern  Convenient parking  Paved if possible, potholes fixed, parking lines repainted B

Today’s Shopping Experience  That “wow” shopping experience  Emotional response to shopping  Fun and inviting, hands on  Customers want to be acknowledged, quickly informed, and meet people that seem genuine  Refer to other shopping experiences K

Take the Time In a world full of meetings, ideas, and ways to grow your business, take 10 minutes tomorrow to implement just a few of these ideas. You, and your customers, will be glad you did!