SLIDE 1
Don Schulte, Active Municipal Marketing October 1, 2009
Drive New Revenue for Your Schools & Districts with Partnership Marketing
Raising Revenue for Education is A Community Responsibility
Current AMM Clients
The Goal
- To raise revenue through appropriate
sponsorship/partner programs
- Engage local community (corporations,
businesses and residents)
- Adopt successful Municipal Marketing Practices
for schools
- Recruit participation of leading brand marketers
- Develop long-term community partnerships
- Sensitivity to Community and School Values
- School/District Policies and Procedures
- Existing Contracts and Relationships
- Public Image and Avoid Exploitation
- Provide Teachers & Staff Optimal Resources
Considerations
- District Downsizing
- Budget Cuts
- Increased School Expenses
- Layoffs
- Overworked and under-resourced staff
- Outdated Communication Technology
- Schools in need of maintenance and repair
- Educational Resources Limited
- Diminishing Teaching Time
- Class Size Increased
- Extra-curricular Activity Cuts
Shared Gloom?
- Having the budget to add more
teachers and staff
- American Express planting trees
- n school grounds
- Home Depot upgrading
recreational facilities
- AT&T sponsoring your premier
events
- Dasani providing water for your
concessions & activities
- Chevron subsidizing a portion of