Strategy, Policy, Regulatory Considerations Strategy, Policy, - - PowerPoint PPT Presentation

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Strategy, Policy, Regulatory Considerations Strategy, Policy, - - PowerPoint PPT Presentation

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Strategy, Policy, Regulatory Considerations Strategy, Policy, Regulatory Considerations and the Decision- and the Decision -Making Process of going to Making Process of going to Digital TV in Brazil Digital TV in Brazil Jos Leite Pereira

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José Leite Pereira José Leite Pereira-

  • Filho

Filho Member of the Board, Member of the Board, ANATEL ANATEL, Brazil , Brazil

Strategy, Policy, Regulatory Considerations Strategy, Policy, Regulatory Considerations and the Decision and the Decision-

  • Making Process of going to

Making Process of going to Digital TV in Brazil Digital TV in Brazil

Kiev, Ukraine, 13 Kiev, Ukraine, 13-

  • 15 November 2000

15 November 2000

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  • I NTRODUCTI ON

I NTRODUCTI ON

  • ACTI ONS ALREADY TAKEN BY ANATEL

ACTI ONS ALREADY TAKEN BY ANATEL

  • EVOLUTI ON OF TV: THE CONSUMER OPI NI ON

EVOLUTI ON OF TV: THE CONSUMER OPI NI ON

  • KEY ASPECTS RELATED TO THE EVOLUTI ON OF TV

KEY ASPECTS RELATED TO THE EVOLUTI ON OF TV

  • FACTORS TO BE TAKEN I NTO CONSI DERATI ON

FACTORS TO BE TAKEN I NTO CONSI DERATI ON

  • SCENARI OS UNDER ANALYSI S BY

SCENARI OS UNDER ANALYSI S BY ANATEL ANATEL

  • NEXT EVENTS

NEXT EVENTS

Contents Contents

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Introduction Introduction

  • POPULATI ON:

160 M I nhabitants

  • SURFACE:

8.5 M km2

  • GNP:

800 Billions USD

  • GNP PER CAPI TA:

5,000 USD

  • FI XED TELEPHONY DENSI TY:

16.8%

  • MOBI LE TELEPHONY DENSI TY:

9.1%

  • TV BROADCASTI NG PENETRATI ON:

85%

  • PAY TV PENETRATI ON:

6.5%

DATE: 31 DATE: 31st

st DECEMBER 1999

DECEMBER 1999

BRAZIL

BRASÍLIA BRASÍLIA

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  • JULY 1998

JULY 1998 PUBLI C CONSULTATI ON PUBLI C CONSULTATI ON ON THE PROCEDURES TO BE ON THE PROCEDURES TO BE FOLLOWED DURI NG THE DI GI TAL TV TESTS FOLLOWED DURI NG THE DI GI TAL TV TESTS

  • NOVEMBER 1998

NOVEMBER 1998 RESOLUTI ON RESOLUTI ON APPROVI NG THE ABOVE PROCEDURES APPROVI NG THE ABOVE PROCEDURES

  • FEBRUARY 2000

FEBRUARY 2000 PUBLI C CONSULTATI ON PUBLI C CONSULTATI ON ON THE REPORTS OF SET/ ON THE REPORTS OF SET/ ABERT ABERT CONCERNI NG THE TESTS CARRI ED OUT WI TH THE CONCERNI NG THE TESTS CARRI ED OUT WI TH THE ATSC ATSC, , DVB DVB-

  • T

T AND AND I SDB I SDB-

  • T DI GI TAL TELEVI SI ON STANDARDS

T DI GI TAL TELEVI SI ON STANDARDS

Actions already taken by ANATEL Actions already taken by ANATEL

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  • QUALI TATI VE MARKET RESEARCH

QUALI TATI VE MARKET RESEARCH WI TH CONSUMERS, WI TH CONSUMERS, BROADCASTERS AND MANUFACTURERS: BROADCASTERS AND MANUFACTURERS:

  • 12 ATTRI BUTES WERE DEFI NED

12 ATTRI BUTES WERE DEFI NED

  • QUANTI TATI VE MARKET RESEARCH

QUANTI TATI VE MARKET RESEARCH CARRI ED OUT I N 55 CI TI ES CARRI ED OUT I N 55 CI TI ES OF THE FI VE BRAZI LI AN REGI ONS, LI STENI NG 5,000 PEOPLE: OF THE FI VE BRAZI LI AN REGI ONS, LI STENI NG 5,000 PEOPLE:

  • 1. AI D TO PHYSI CAL HANDI CAPS
  • 1. AI D TO PHYSI CAL HANDI CAPS
  • 2. PROGRAM STORAGE (MOUSE “
  • 2. PROGRAM STORAGE (MOUSE “CLI C

CLI C”) ”)

  • 3.
  • 3. HDTV

HDTV

  • 4. MULTI PLE PROGRAMS (“
  • 4. MULTI PLE PROGRAMS (“BLOOMBERG

BLOOMBERG” TYPE TV) ” TYPE TV)

  • PUBLI C DEMONSTRATI ONS AND SURVEYS

PUBLI C DEMONSTRATI ONS AND SURVEYS I N SHOPPI NG I N SHOPPI NG CENTERS I N SEVEN CI TI ES, LI STENI NG 4,700 PEOPLE. CENTERS I N SEVEN CI TI ES, LI STENI NG 4,700 PEOPLE.

Evolution of TV: The Consumer Opinion Evolution of TV: The Consumer Opinion

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  • I NTERACTI VI TY

I NTERACTI VI TY

  • SCREEN FORMAT

SCREEN FORMAT

  • MOBI LI TY

MOBI LI TY

  • TELEVI SI ON AND PERSONAL COMPUTER CONVERGENCE

TELEVI SI ON AND PERSONAL COMPUTER CONVERGENCE

  • TELECOMMUNI CATI ON AND TELEVI SI ON CONVERGENCE

TELECOMMUNI CATI ON AND TELEVI SI ON CONVERGENCE

  • SYSTEM RELI ABI LI TY

SYSTEM RELI ABI LI TY

Key Aspects Related to the Evolution of TV Key Aspects Related to the Evolution of TV

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  • UNI VERSAL ACCESS TO I NFORMATI ON

UNI VERSAL ACCESS TO I NFORMATI ON

  • NATI ONAL I NTEGRATI ON

NATI ONAL I NTEGRATI ON

  • LATI N AMERI CAN I NTEGRATI ON

LATI N AMERI CAN I NTEGRATI ON

  • TECHNOLOGI CAL CO

TECHNOLOGI CAL CO-

  • OPERATI ON

OPERATI ON

  • ECONOMI C DEVELOPMENT

ECONOMI C DEVELOPMENT

  • STI MULATE THE COMPONENTS I NDUSTRY

STI MULATE THE COMPONENTS I NDUSTRY

Strategic Factors Strategic Factors

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  • THE ROLE PLAYED BY TELEVI SI ON

THE ROLE PLAYED BY TELEVI SI ON

  • TO UNI TE THE FAMI LY

TO UNI TE THE FAMI LY

  • TO KEEP SOMEBODY COMPANY

TO KEEP SOMEBODY COMPANY

  • THE CONVERGENCE FROM THE CULTURAL POI NT OF VI EW

THE CONVERGENCE FROM THE CULTURAL POI NT OF VI EW

  • TELEVI SI ON CHARACTERI STI CS FOR USERS

TELEVI SI ON CHARACTERI STI CS FOR USERS

  • COMPUTER CHARACTERI STI CS FOR USERS

COMPUTER CHARACTERI STI CS FOR USERS

Social and Cultural Factors Social and Cultural Factors

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  • DTV

DTV TECHNI CAL FACTORS: TECHNI CAL FACTORS:

  • THE DI GI TAL TELEVI SI ON SERVI CE QUALI TY MUST BE, AT

THE DI GI TAL TELEVI SI ON SERVI CE QUALI TY MUST BE, AT LEAST, EQUI VALENT TO THE CURRENTLY DI STRI BUTED LEAST, EQUI VALENT TO THE CURRENTLY DI STRI BUTED ANALOGUE TELEVI SI ON SERVI CE ANALOGUE TELEVI SI ON SERVI CE

  • DI GI TAL AND ANALOGUE SYSTEMS MUST HAVE AN

DI GI TAL AND ANALOGUE SYSTEMS MUST HAVE AN ADEQUATE COEXI STENCE DURI NG THE TRANSI TI ON ADEQUATE COEXI STENCE DURI NG THE TRANSI TI ON PERI OD PERI OD

  • EFFI CI ENT USE OF THE

EFFI CI ENT USE OF THE RADI OELECTRI C RADI OELECTRI C SPECTRUM SPECTRUM

  • FLEXI BI LI TY FOR I NTRODUCTI ON OF NEW APPLI CATI ONS

FLEXI BI LI TY FOR I NTRODUCTI ON OF NEW APPLI CATI ONS MUST BE TAKEN I NTO ACCOUNT I N THE LONG MUST BE TAKEN I NTO ACCOUNT I N THE LONG-

  • RUN

RUN

Technical Factors Technical Factors

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  • DI GI TAL TV BROADCASTI NG X PAY TV

DI GI TAL TV BROADCASTI NG X PAY TV

  • THE DI GI TAL TELEVI SI ON SERVI CE OFFERED BY THESE

THE DI GI TAL TELEVI SI ON SERVI CE OFFERED BY THESE DI FFERENT NETWORKS MUST BE COMPATI BLE DI FFERENT NETWORKS MUST BE COMPATI BLE

  • THE I NTEGRATI ON OF PROGRAMS AND FUNCTI ONALI TY

THE I NTEGRATI ON OF PROGRAMS AND FUNCTI ONALI TY BETWEEN THESE DI FFERENT NETWORKS MUST BE BETWEEN THESE DI FFERENT NETWORKS MUST BE CONSI DERED CONSI DERED

  • “MUST CARRY” RULES NEED TO BE ESTABLI SHED

“MUST CARRY” RULES NEED TO BE ESTABLI SHED

Technical Factors Technical Factors

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  • I MPACT ON THE BROADCASTI NG I NDUSTRY VALUE CHAI N

I MPACT ON THE BROADCASTI NG I NDUSTRY VALUE CHAI N

  • DETERMI NANT FACTORS FOR THE PENETRATI ON OF DI GI TAL

DETERMI NANT FACTORS FOR THE PENETRATI ON OF DI GI TAL TELEVI SI ON TELEVI SI ON

  • COST FOR THE CONSUMERS

COST FOR THE CONSUMERS

  • COST FOR THE BROADCASTERS

COST FOR THE BROADCASTERS

  • POTENTI AL MARKET OF EACH DI GI TAL TELEVI SI ON STANDARD

POTENTI AL MARKET OF EACH DI GI TAL TELEVI SI ON STANDARD

Economic Factors Economic Factors

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  • SCENARI O I

SCENARI O I -

  • HDTV

HDTV PROGRAMMI NG ONLY PROGRAMMI NG ONLY

  • SCENARI O I I

SCENARI O I I -

  • SDTV

SDTV PROGRAMMI NG ONLY PROGRAMMI NG ONLY

  • SCENARI O I I A

SCENARI O I I A -

  • MULTI PLE PROGRAMS

MULTI PLE PROGRAMS

  • SCENARI O I I B

SCENARI O I I B -

  • SDTV

SDTV I NTERACTI VE I NTERACTI VE

  • SCENARI O I I C

SCENARI O I I C -

  • SDTV

SDTV WI TH FREE AND PAI D SERVI CES WI TH FREE AND PAI D SERVI CES

  • SCENARI O I I I

SCENARI O I I I -

  • HYBRI D MODEL

HYBRI D MODEL

Scenarios under Analysis by Anatel Scenarios under Analysis by Anatel

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  • ADOPTI ON OF THE DI GI TAL TV STANDARD

ADOPTI ON OF THE DI GI TAL TV STANDARD

  • TECHNI CAL REGULATI ON FOR DI GI TAL TV

TECHNI CAL REGULATI ON FOR DI GI TAL TV

  • BASI C PLAN FOR DI GI TAL TV

BASI C PLAN FOR DI GI TAL TV

  • ACTI ON PLAN FOR THE TRANSI TI ON

ACTI ON PLAN FOR THE TRANSI TI ON

  • DI GI TAL TV AUTHORI SATI ONS

DI GI TAL TV AUTHORI SATI ONS

Next Events Next Events

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