Strategy, Policy, Regulatory Considerations Strategy, Policy, Regulatory Considerations and the Decision- and the Decision -Making Process of going to Making Process of going to Digital TV in Brazil Digital TV in Brazil José Leite Pereira José Leite Pereira- -Filho Filho Member of the Board, ANATEL ANATEL, Brazil , Brazil Member of the Board, Kiev, Ukraine, 13- Kiev, Ukraine, 13 -15 November 2000 15 November 2000 03/11/00 1
Contents Contents � I NTRODUCTI ON � I NTRODUCTI ON � ACTI ONS ALREADY TAKEN BY ANATEL � ACTI ONS ALREADY TAKEN BY ANATEL � EVOLUTI ON OF TV: THE CONSUMER OPI NI ON � EVOLUTI ON OF TV: THE CONSUMER OPI NI ON � KEY ASPECTS RELATED TO THE EVOLUTI ON OF TV � KEY ASPECTS RELATED TO THE EVOLUTI ON OF TV � FACTORS TO BE TAKEN I NTO CONSI DERATI ON � FACTORS TO BE TAKEN I NTO CONSI DERATI ON � SCENARI OS UNDER ANALYSI S BY � SCENARI OS UNDER ANALYSI S BY ANATEL ANATEL � NEXT EVENTS � NEXT EVENTS 03/11/00 2
Introduction Introduction � POPULATI ON: BRAZIL 160 M I nhabitants � SURFACE: 8.5 M km 2 � GNP: 800 Billions USD � GNP PER CAPI TA: 5,000 USD � FI XED TELEPHONY DENSI TY: BRASÍLIA BRASÍLIA 16.8% � MOBI LE TELEPHONY DENSI TY: 9.1% � TV BROADCASTI NG PENETRATI ON: 85% � PAY TV PENETRATI ON: 6.5% st DECEMBER 1999 DATE: 31 st DATE: 31 DECEMBER 1999 03/11/00 3
Actions already taken by ANATEL Actions already taken by ANATEL � JULY 1998 � JULY 1998 PUBLI C CONSULTATI ON ON THE PROCEDURES TO BE ON THE PROCEDURES TO BE PUBLI C CONSULTATI ON FOLLOWED DURI NG THE DI GI TAL TV TESTS FOLLOWED DURI NG THE DI GI TAL TV TESTS � NOVEMBER 1998 � NOVEMBER 1998 RESOLUTI ON APPROVI NG THE ABOVE PROCEDURES APPROVI NG THE ABOVE PROCEDURES RESOLUTI ON � FEBRUARY 2000 � FEBRUARY 2000 PUBLI C CONSULTATI ON ON THE REPORTS OF SET/ ON THE REPORTS OF SET/ ABERT ABERT PUBLI C CONSULTATI ON CONCERNI NG THE TESTS CARRI ED OUT WI TH THE ATSC ATSC, , DVB DVB- -T T CONCERNI NG THE TESTS CARRI ED OUT WI TH THE AND I SDB I SDB- -T DI GI TAL TELEVI SI ON STANDARDS T DI GI TAL TELEVI SI ON STANDARDS AND 03/11/00 4
Evolution of TV: The Consumer Opinion Evolution of TV: The Consumer Opinion � QUALI TATI VE MARKET RESEARCH � QUALI TATI VE MARKET RESEARCH WI TH CONSUMERS, WI TH CONSUMERS, BROADCASTERS AND MANUFACTURERS: BROADCASTERS AND MANUFACTURERS: � 12 ATTRI BUTES WERE DEFI NED � 12 ATTRI BUTES WERE DEFI NED � QUANTI TATI VE MARKET RESEARCH � QUANTI TATI VE MARKET RESEARCH CARRI ED OUT I N 55 CI TI ES CARRI ED OUT I N 55 CI TI ES OF THE FI VE BRAZI LI AN REGI ONS, LI STENI NG 5,000 PEOPLE: OF THE FI VE BRAZI LI AN REGI ONS, LI STENI NG 5,000 PEOPLE: � 1. AI D TO PHYSI CAL HANDI CAPS � 1. AI D TO PHYSI CAL HANDI CAPS � 2. PROGRAM STORAGE (MOUSE “ � 2. PROGRAM STORAGE (MOUSE “CLI C CLI C”) ”) � 3. � 3. HDTV HDTV � 4. MULTI PLE PROGRAMS (“ � 4. MULTI PLE PROGRAMS (“BLOOMBERG BLOOMBERG” TYPE TV) ” TYPE TV) � PUBLI C DEMONSTRATI ONS AND SURVEYS � PUBLI C DEMONSTRATI ONS AND SURVEYS I N SHOPPI NG I N SHOPPI NG CENTERS I N SEVEN CI TI ES, LI STENI NG 4,700 PEOPLE. CENTERS I N SEVEN CI TI ES, LI STENI NG 4,700 PEOPLE. 03/11/00 5
Key Aspects Related to the Evolution of TV Key Aspects Related to the Evolution of TV � I NTERACTI VI TY � I NTERACTI VI TY � SCREEN FORMAT � SCREEN FORMAT � MOBI LI TY � MOBI LI TY � TELEVI SI ON AND PERSONAL COMPUTER CONVERGENCE � TELEVI SI ON AND PERSONAL COMPUTER CONVERGENCE � TELECOMMUNI CATI ON AND TELEVI SI ON CONVERGENCE � TELECOMMUNI CATI ON AND TELEVI SI ON CONVERGENCE � SYSTEM RELI ABI LI TY � SYSTEM RELI ABI LI TY 03/11/00 6
Strategic Factors Strategic Factors � UNI VERSAL ACCESS TO I NFORMATI ON � UNI VERSAL ACCESS TO I NFORMATI ON � NATI ONAL I NTEGRATI ON � NATI ONAL I NTEGRATI ON � LATI N AMERI CAN I NTEGRATI ON � LATI N AMERI CAN I NTEGRATI ON � TECHNOLOGI CAL CO � TECHNOLOGI CAL CO- -OPERATI ON OPERATI ON � ECONOMI C DEVELOPMENT � ECONOMI C DEVELOPMENT � STI MULATE THE COMPONENTS I NDUSTRY � STI MULATE THE COMPONENTS I NDUSTRY 03/11/00 7
Social and Cultural Factors Social and Cultural Factors � THE ROLE PLAYED BY TELEVI SI ON � THE ROLE PLAYED BY TELEVI SI ON � TO UNI TE THE FAMI LY � TO UNI TE THE FAMI LY � TO KEEP SOMEBODY COMPANY � TO KEEP SOMEBODY COMPANY � THE CONVERGENCE FROM THE CULTURAL POI NT OF VI EW � THE CONVERGENCE FROM THE CULTURAL POI NT OF VI EW � TELEVI SI ON CHARACTERI STI CS FOR USERS � TELEVI SI ON CHARACTERI STI CS FOR USERS � COMPUTER CHARACTERI STI CS FOR USERS � COMPUTER CHARACTERI STI CS FOR USERS 03/11/00 8
Technical Factors Technical Factors � DTV � DTV TECHNI CAL FACTORS: TECHNI CAL FACTORS: � THE DI GI TAL TELEVI SI ON SERVI CE QUALI TY MUST BE, AT � THE DI GI TAL TELEVI SI ON SERVI CE QUALI TY MUST BE, AT LEAST, EQUI VALENT TO THE CURRENTLY DI STRI BUTED LEAST, EQUI VALENT TO THE CURRENTLY DI STRI BUTED ANALOGUE TELEVI SI ON SERVI CE ANALOGUE TELEVI SI ON SERVI CE � DI GI TAL AND ANALOGUE SYSTEMS MUST HAVE AN � DI GI TAL AND ANALOGUE SYSTEMS MUST HAVE AN ADEQUATE COEXI STENCE DURI NG THE TRANSI TI ON ADEQUATE COEXI STENCE DURI NG THE TRANSI TI ON PERI OD PERI OD � EFFI CI ENT USE OF THE � EFFI CI ENT USE OF THE RADI OELECTRI C RADI OELECTRI C SPECTRUM SPECTRUM � FLEXI BI LI TY FOR I NTRODUCTI ON OF NEW APPLI CATI ONS � FLEXI BI LI TY FOR I NTRODUCTI ON OF NEW APPLI CATI ONS MUST BE TAKEN I NTO ACCOUNT I N THE LONG- -RUN RUN MUST BE TAKEN I NTO ACCOUNT I N THE LONG 03/11/00 9
Technical Factors Technical Factors � DI GI TAL TV BROADCASTI NG X PAY TV � DI GI TAL TV BROADCASTI NG X PAY TV � THE DI GI TAL TELEVI SI ON SERVI CE OFFERED BY THESE � THE DI GI TAL TELEVI SI ON SERVI CE OFFERED BY THESE DI FFERENT NETWORKS MUST BE COMPATI BLE DI FFERENT NETWORKS MUST BE COMPATI BLE � THE I NTEGRATI ON OF PROGRAMS AND FUNCTI ONALI TY � THE I NTEGRATI ON OF PROGRAMS AND FUNCTI ONALI TY BETWEEN THESE DI FFERENT NETWORKS MUST BE BETWEEN THESE DI FFERENT NETWORKS MUST BE CONSI DERED CONSI DERED � “MUST CARRY” RULES NEED TO BE ESTABLI SHED � “MUST CARRY” RULES NEED TO BE ESTABLI SHED 03/11/00 10
Economic Factors Economic Factors � I MPACT ON THE BROADCASTI NG I NDUSTRY VALUE CHAI N � I MPACT ON THE BROADCASTI NG I NDUSTRY VALUE CHAI N � DETERMI NANT FACTORS FOR THE PENETRATI ON OF DI GI TAL � DETERMI NANT FACTORS FOR THE PENETRATI ON OF DI GI TAL TELEVI SI ON TELEVI SI ON � COST FOR THE CONSUMERS � COST FOR THE CONSUMERS � COST FOR THE BROADCASTERS � COST FOR THE BROADCASTERS � POTENTI AL MARKET OF EACH DI GI TAL TELEVI SI ON STANDARD � POTENTI AL MARKET OF EACH DI GI TAL TELEVI SI ON STANDARD 03/11/00 11
Scenarios under Analysis by Anatel Scenarios under Analysis by Anatel � SCENARI O I � SCENARI O I - - HDTV HDTV PROGRAMMI NG ONLY PROGRAMMI NG ONLY � SCENARI O I I � SCENARI O I I - - SDTV SDTV PROGRAMMI NG ONLY PROGRAMMI NG ONLY � SCENARI O I I A � SCENARI O I I A - - MULTI PLE PROGRAMS MULTI PLE PROGRAMS � SCENARI O I I B � SCENARI O I I B - - SDTV SDTV I NTERACTI VE I NTERACTI VE � SCENARI O I I C � SCENARI O I I C - - SDTV SDTV WI TH FREE AND PAI D SERVI CES WI TH FREE AND PAI D SERVI CES � SCENARI O I I I � SCENARI O I I I - - HYBRI D MODEL HYBRI D MODEL 03/11/00 12
Next Events Next Events � ADOPTI ON OF THE DI GI TAL TV STANDARD � ADOPTI ON OF THE DI GI TAL TV STANDARD � TECHNI CAL REGULATI ON FOR DI GI TAL TV � TECHNI CAL REGULATI ON FOR DI GI TAL TV � BASI C PLAN FOR DI GI TAL TV � BASI C PLAN FOR DI GI TAL TV � ACTI ON PLAN FOR THE TRANSI TI ON � ACTI ON PLAN FOR THE TRANSI TI ON � DI GI TAL TV AUTHORI SATI ONS � DI GI TAL TV AUTHORI SATI ONS 03/11/00 13
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