The Future is now! Are you ready for it? Gavin Laugenie Head of - - PowerPoint PPT Presentation

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the future is now are you ready for it
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The Future is now! Are you ready for it? Gavin Laugenie Head of - - PowerPoint PPT Presentation

Jan 12, 2023 210 likes •602 views

The Future is now! Are you ready for it? Gavin Laugenie Head of Strategy & Insight @Gavygav What is the future? Under the hood of our A.I. Image categorization & tagging Blue 99% Jacket 83% Hood 81% Outdoor wear 79%

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The Future is now! Are you ready for it?

Gavin Laugenie Head of Strategy & Insight @Gavygav

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What is the future?

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Under the hood of our A.I.

Image categorization & tagging

Blue Jacket Hood Outdoor wear Waterproof Picture (brand) Polar Tec Zephyr 99% 83% 81% 79% 78% 77% 75% 73%

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Under the hood of our A.I.

Colour extraction and abstraction

White Beige Pastels Black Gray Green Blue Gold Brown Red

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Men’s Jacket GORE-TEX Corpus Jacket Hooded Parka-inspired Black Crows Full protection Winter 3L Fish-tail cut

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Google RCS

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WhatsApp?

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The future is now!

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*DMA Marketer tracker 2019

38% 42% 25%

  • f marketers say

data is a challenge for them. say budget and resource who say strategy and leadership

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Poor data + Poor strategy + Poor tech

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= I don’t know what the F*ck I’m doing

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Ask yourself the following

  • Is your technology up to scratch?
  • Do you have the right strategy in place?
  • Are you utilizing the right data to optimize both?
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Insight

Build rich profiles to understand customers.

Data

Sync your customer, order, and product data.

Retain

Increase LTV with post- purchase campaigns.

Convert

Deliver a better CX and increase ROI.

Engage

Talk to customers on the channels they use.

5 Pillars of ecommerce

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Data

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Recency Frequency Monetary

RFM modelling

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Recency

Frequency Monetary The date of last purchase

RFM modelling

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Recency

Frequency

Monetary Orders each customer placed with you up until today

RFM modelling

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Recency Frequency

Monetary

Sum-up the value of all the

  • rders placed by a customer

RFM modelling

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Recency Frequency Monetary

RFM modelling

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Insight

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Recognize, Remember, Recommend

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Store revenue 300%

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Conversions 150%

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AOV 50%

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Engage

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Omnichannel examples

SMS Email Push Chat App

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Be attention grabbing

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Convert

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Retain

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“47% of customers would switch to a competitor within a day of a poor customer experience”

[24]7

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Memories last

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In summary

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In summary

  • Capture data, and build relevant segments so you can target your contacts
  • Dive deeper into the data. Recognize, Remember and Recommend
  • Engage on all channels & Make an impact, be attention grabbing
  • Make the transaction seamless, and retarget in required
  • Focus on reviews, leverage the experience, get them to come back
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@Gavygav

Don’t assume. Don’t think creative first. Think data first

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Thanks