Interview Ready Image Interview Ready Image P R E S E N T E D B Y - PowerPoint PPT Presentation

Interview Ready Image Interview Ready Image P R E S E N T E D B Y M O N I CA P I T T S P R E S E N T E D B Y : M O N I CA P I T T S

Is your image interview ready? Is your image interview ready? D O Y O U R H O M E W O R K D O Y O U R H O M E W O R K I R O N O R D R Y C L E A N Y O U R S U I T A N D S H I R T S D O N ’T G O O V E R B O A R D O N A C C E S S O R I E S , K E E P I T S I M P L E F O R E G O T H E CO L O G N E O R P E R F U M E M A K E S U R E Y O U M A T C H G E N T L E M E N W E A R A CO N S E R V A T I V E T I E G E N T L E M E N , W E A R A CO N S E R V A T I V E T I E

Do your homework.  Learn about your target market b k  What is the age range?  Where do they live?  Where do they live?  What is their education level?  What are their expectations?  Review your competition  Locally, Regionally, Nationally  Find other companies you wish to emulate

Do your homework.  Determine the image you wish to project i h i i h j  Values  Service S i  Personality  Price

Do your homework. • Determine must have information for all materials Determine must have information for all materials  Name/ Logo  Contact information  Colors C l  Slogan/ Tagline Sl / T li  Fonts  Photos  Spacing in relativity to other p g y  Website address objects  Legal requirements • What information is optional? • What information is optional? • Outline your marketing mix y g

Iron or dry clean your suit and shirts. At first glance make yourself presentable At first glance make yourself presentable At first glance make yourself presentable At first glance make yourself presentable    Fonts Colors Imagery g y

Iron or dry clean your suit and shirts. F O N T S  Fonts speak louder than words… Comic Sans Vladimir Script Papyrus p Curlz MT Snap ITC Trajan Elephant Brush Script A i l Arial Copperplate

Iron or dry clean your suit and shirts. F O N T S  Crazy fonts in action

Iron or dry clean your suit and shirts. C O L O R S  Most colors carry physiological, cultural, personal, emotional, and expressive implications. R E D • Hot, passionate, urgent, danger, blood, devil, angry, enraged amorous outspoken optimistic power enraged, amorous, outspoken, optimistic, power • Tends to stand out in a design Y E L L O W • The idealist, warm, cowardice, caution, fearful, bright • Tends to stand out in a design

Iron or dry clean your suit and shirts. B L U E • Responsibility, trustworthy, compassionate, honest, integrity, righteous, cool, melancholy, sad, quality, first place • Tends to blend in a design O R A N G E • Confident, creative, adventurous, fun loving, sociable • Tends to stand out more in a design than green or blue G R E E N G R E E N • Ecologically beneficial, money, nature, health, regeneration, contentment, harmony, cheerful, lively, friendly, fresh • Tends to blend in a design • Tends to blend in a design

Iron or dry clean your suit and shirts. I M A G E R Y  Do you need an image in your identity?  Does it express the correct message?  Does it express the correct message?

Don’t go overboard on accessories, keep it simple.  Less is more  Ads, business cards, logos and direct mail pieces should describe a piece of the puzzle, not unfold the whole story  Focus on what’s most important  Focus on what s most important  Too much in a tight space can be confusing

Don’t go overboard on accessories, keep it simple.  Case Study 1 y  Cedar Creek Lodge

Don’t go overboard on accessories, keep it simple.  Case Study 2 y  Advertisements

Forego the cologne or perfume. D O N ’T O V E R D E S I G N  Tons of extras don’t make a good design. a good des g .  Tricks of a young designer o Shadows o Starbursts o Glowing everything o Beveling and embossing B li d b i o Non-existent white space (white space doesn’t have to be white)

Forego the cologne or perfume. D O N ’T O V E R D E S I G N  Ask yourself, do you need it?  Does it achieve your purpose?  Does it achieve your purpose?  Be practical, not emotional.  Use the take away approach  Use the take away approach.

Forego the cologne or perfume.  Case Study  Business Cards

Make sure you match.  Set the ground rules and follow them g  Good Examples: Design without a logo. Design without a logo. Business card and website use same graphics, colors and fonts. Missing matching Missing matching component: Newsletter.

Make sure you match. Logo design later. Website, business cards, car d decals, postcards all let to the l t d ll l t t th final logo.

Make sure you match. Design starting with a logo. Brochures, business cards, website, email templates.

Make sure you match. New look with an existing logo. Started with tradeshow display, then website, magazine ads and website ads. i d d b i d

Make sure you match. Design with an existing logo. Th Thank you cards, promotional mailers, referral k d ti l il f l rewards cards, website.

Gentlemen, wear a conservative tie. F A S H I O N T R E N D S C H A N G E , S O W I L L Y O U R I M A G E .  How do you know when an item is out of date?  Colors, imagery, message  Current waning design trends  Vintage Grunge  Damask Patterns  Damask Patterns  Overly busy home pages on websites  Dark backgrounds with light text  Shadow usage and glowing objects  Bulky printed brochures  Printed newspaper advertisements  Printed newspaper advertisements

Gentlemen, wear a conservative tie. F A S H I O N T R E N D S C H A N G E , S O W I L L Y O U R I M A G E .  Current design trends  Clean and minimalistic  Exaggerated fonts – either gg  Colors: Bright green, cyan  Colors: Bright green, cyan very large or very small blue and orange  4 color digitally printed  3-D objects and icons materials materials  Centered website designs d b d  Animation in websites  Smaller less pronounced especially on home pages website buttons website buttons  Texturizing  Social media links and  Retro (50’s style) information  Tightly cropped images Ti htl d i  Large website headers

Gentlemen, wear a conservative tie. F A S H I O N T R E N D S C H A N G E , S O W I L L Y O U R I M A G E .  When should you change?  Necessity  Growth, to reach growth potential or reflect the new business that has evolved through time  Web trends 3-5 years W b t d  Keep an eye on the competition, be a trend setter or a follower  If you never want to change plan conservatively y g p y  Consider a gradual change if you have a well known image  Or if you don’t have a well known image make it a big deal!

Is your image interview ready? D O Y O U R H O M E W O R K D O Y O U R H O M E W O R K Know the story you want to tell BEFORE you begin. I R O N O R D R Y C L E A N Y O U R S U I T A N D S H I R T S At first glance make yourself presentable. At first glance make yourself presentable. D O N ’T G O O V E R B O A R D O N A C C E S S O R I E S , K E E P I T S I M P L E Less is more, be decisive, don’t confuse your audience. F O R E G O T H E C O L O G N E O R P E R F U M E Don’t over design. M A K E S U R E Y O U M A T C H Set the ground rules and follow them. G E N T L E M E N , W E A R A C O N S E R V A T I V E T I E Fashion trends change, so will your image.