SLIDE 1
The Emerging TV Landscape
For TAM Ireland’s Planner Vision Day
Nigel Walley – MD Decipher
The Emerging TV Landscape For TAM Irelands Planner Vision Day Nigel - - PowerPoint PPT Presentation
The Emerging TV Landscape For TAM Irelands Planner Vision Day Nigel - - PowerPoint PPT Presentation
The Emerging TV Landscape For TAM Irelands Planner Vision Day Nigel Walley MD Decipher TV is the most innovative digital media The Five Stages Of TV Multi-Function Simple TV Multi-Channel @nwalley The Five Stages Of TV
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The Five Stages Of TV
Simple TV Multi-Channel Multi-Function
@nwalley
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The Five Stages Of TV
Cloud Simple TV Multi-Channel Multi-Function Connected & Converged
@nwalley
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Obvious Home network TV slide
“I want to sit on the toilet with my iPad and watch live football!”
@nwalley
‘TV’ or ‘Digital’?
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‘Whole Home’ TV
“Media Server” Dumb TV “Puck” 10TB PVR UV Library Network PVR and ‘owned media’ store
@nwalley
INTERNET
Operator’s Mobile and Tablet App OOH capability
PVR VOD Live Channels
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Redefining “Platforms”
@nwalley
Closed / Propriety Open / Federated Open / Self-assembled Open / Cloud
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“Challenger” Streaming Devices
Apple TV Amazon Fire TV Google Nexus / Android Chromecast Android /Kodi
@nwalley #Antenna_CTL
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Redefining “Platforms” – Amazon
Connected and Compatible Companion Devices (Amazon Fire TV)
INTERNET
Amazon Drive/Amazon Account
‘Owned media’
store
@nwalley
Smartphone and Tablet Access via Dedicated Apps – plus Fire OS Smart Assistant (Amazon Echo) as Hub Smart TV with Fire OS Echo Dot acts as Transactional Hub
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The Problems of Algorithms – Woody & Buzz
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Redefining “Platforms” – Google
Google Nexus/Chromecast
INTERNET
Google Drive Account
‘Owned media’
store
@DecipherOffAir @nwalley
Android Smartphone and Tablet Google Home Smart TV with Fire OS Google Nest
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Redefining “Platforms” – Cloud Only
Key Question: does hardware matter?
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Redefining Platforms – New players arrive
Content Programmes Services Channels Device STBs & Devices Display TV Screen
A new publisher/broadcaster model emerges? ?
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“Everything gravitates to the centre ”
@nwalley
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IP Allows Channel Evolution
@nwalley
QVC Beauty Freeview and Freeview Play IP Streaming
#Antenna_CTL
Neulion Horse & Country
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Smart TV App Channel Slot on Virgin STB App
The Netflix Screen Journey
Smart Device App PC / Laptop Service
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New Kids On The Block
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TV and Social Media – Towards TV Distribution
@DecipherOffAir @nwalley
Twitter TV App
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Broadcaster Publisher
Content Programmes Services Channels Device Platforms Display TV Screen
A new publisher/broadcaster model emerges?
The advertising implications?
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Social Media Platforms Agency Ad-tech TV Platforms Broadcaster/ Publishers
Convergent Advertising – The Players
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Customer Account Information Individual Viewer Profiles Broadcast Schedule Data Advertising Schedule Data 3rd Party Data TAM Data Broadcast Viewing Data On-Demand Viewing Data PVR Viewing Data
INTERNET
Advertiser Data Second Screen Activity
Convergent Advertising – Data Available at in TV
A Data Management Platform (DMP)?
Social Trending Metadata / Feedback
Artificial Intelligence
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Social Media Platforms Agency Ad-tech TV Platforms Broadcaster/ Publishers
Convergent Advertising – The Players
Data & Innovation
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“TV is the most innovative digital media”
The TV industry absorbs and reinvents all innovation to its own purpose The TV industry happily absorbs new brands, services and providers TV has had a decade of reacting but is beginning to drive change.
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TV’s Future? Hang on for the ride
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About Decipher – Contact Information
Nigel Walley
Managing Director
nigel.walley@decipher.co.uk 07836 203388 @nwalley @DecipherOffAir
@nwalley #Antenna_CTL