The Culture of Labor Work, Storytelling, & the Triumph of Individualism Delivered at the COST Action IS 1202 Meeting Bucharest, March 2014 Dr. Gina Neff gneff@uw.edu neffg@ceu.hu http://ginaneff.com Twitter: @ginasue
Branding and storytelling are emerging as personal labor strategies
Our personal stories are being marshalled for our professional lives
1. employees’ investments in their companies 2. Variable measuring people’s exposure to their companies’ financial risks 3. corollary to venture capital
Our Web 2.0 selves are always SFW; edited selves
Our performance of worklife becomes a part of our resumes
As do the stories we tell about our work
Need a job? Invent it
Annar_50 via flickr
Image Credits 1. "Shadow play" by Farrukh, Flickr, Creative Commons license 2. http://coolbrandsblog.wordpress.com/2013/07/27/we-believe-that-exchanging-knowledge-breeds-world-progress/ 3. Author Selfie 4. MIT Press 5. Facebook party at Adweek. 09-30-2010. Roseland Ballroom, New York City. Screen shot from http://www.flickr.com/photos/kwswood/ Keith Sherwood. Fair Use. 6. "Catching up on e-mail..." by Ed Yourdon, , Flickr, Creative Commons license 7. Screenshot from Ed Yourdon Flickr page, Fair Use 8. "A Pinch of Maltese" by Klaus Peter Schmidt, Flickr, Creative Commons license 9. "Bristol Museum Vs. Banksy" by Josh Blair, Flickr, Creative Commons license
Recommend
More recommend
