SLIDE 4 4
TIER 3: Apple uses Williams, Whitman, and Keats
Creative Economy
Skills and Labor Relationships and Social Capital Suppliers and Services Marketing and Delivering Products and Services Technology and Innovation Entrepreneurship and Capital Infrastructure
SUPPORTS OF THE CREATIVE ECONOMY
K-12 curriculum, higher education, informal learning opportunities.
- 2. Relationships and Social Capital
Creative enterprises often market cooperatively.
- 3. Suppliers and Services
The most important input is human capital.
- 4. Marketing and Delivering Products
and Services Marketing outside regional cluster proved difficult for individual artists, many of whom have little interest in marketing.
- 5. Technology and Innovation
Innovation lies at the core of this cluster and represents its strongest competitive edge.
- 6. Entrepreneurship and Capital
Capital investments needed to start many
- f the creative arts is relatively low.
- 7. Infrastructure
Allows for shared equipment or technology in scaled production.
ARTS AND CULTURE DIFFER FROM MANY OTHER ECONOMIC CLUSTERS
- Training may be formal or informal
- Cooperation often supersedes competition
- Capital requirement are relatively low
- Human capital is the key component
- Marketing can be a greater challenge than
production
- Innovation rather than efficiency is often the
determinant of success
