L OCAL E CONOMI C DE VE L OPME NT SUMMIT PURPOSE OF T - - PowerPoint PPT Presentation

SUMMIT

L OCAL E CONOMI C DE VE L OPME NT

Urban-Econ: Development Economists

1088 Pretorius Street, Hatfield Email: pta@urban-econ.com Tel: 012 342 8686

PURPOSE OF T HE SUMMI T

• Pre se nt ide ntifie d de ve lo pme nt o ppo rtunitie s
• Pro mo te c o lla b o ra tio n b e twe e n b usine ss o wne rs

a nd the L e se di L

• c a l Munic ipa lity
• F

a c ilita te the imple me nta tio n o f L E D inte rve ntio ns

• Co nside r the e sta b lishme nt o f a n L

E D F

• rum

WHAT I S L OCAL E CONOMI C DE VE L OPME NT ?

L E D invo lve s a c o llab o rative e ffo rt b y lo c al stake ho lde rs to c re ate b e tte r c o nditio ns fo r e c o no mic g ro wth and de ve lo pme nt.

OBJE CT I VE S

1. Re a lise c o mpa ra tive a dva nta g e s 2. Jo b c re a tio n 3. Po ve rty a lle via tio n 4. Pa rtne rship de ve lo pme nt 5. Re mo ve o b sta c le s to b usine ss 6. E nc o ura g e BE E

WHAT I S AN L E D ST RAT E GY?

Ac ts as a b lue print fo r L E D in the Munic ipality. T

• b e utilise d b y the

Munic ipal L E D Unit in partne rship with

• the r lo c al stake ho lde rs.

OBJE CT I VE S

1. Ana lyse the lo c a l e c o no my 2. Asse ss c o mpa ra tive a dva nta g e s 3. I de ntify o ppo rtunitie s 4. De ve lo p L E D pro je c ts 5. F a c ilita te imple me nta tio n

DE VE L OPI NG T HE ST RAT E GY

POL I CY RE VI E W AND AL I GNME NT

KE Y POL I CI E S AND ST RAT E GI E S

1. Natio nal De ve lo pme nt Plan 2. I ndustrial Po lic y Ac tio n Plan (I PAP) I V 3. Gaute ng 2055 4. Gaute ng Gro wth and De ve lo pme nt Strate g y 5. Se dib e ng Gro wth and De ve lo pme nt Strate g y I I 6. Distric t and L

• c al I

DPs, SDF s and L E D Strate g ie s

L E D SHOUL D F OCUS ON

1. Quic k wins a nd c a ta lytic pro je c ts 2. Susta ina b le jo b c re a tio n 3. L a b o ura b so rb ing industrie s 4. I nve stme nt a ttra c tio n 5. Rura l a nd urb a n inte g ra tio n 6. Pub lic -priva te pa rtne rships

HI GHL I GHT S OF T HE MUNI CI PAL ASSE SSME NT

• 1. Over 105 000 residents in 2013
• Average annual growth of 3.1%
• 44.2% of the population is under 25
• 2. Relatively strong economic growth
• 4.8% growth in 2011
• Average annual growth of 3.0%
• 3. Relatively diversified economy
• 4. Unemployment rate of 29.4%
• Sedibeng DM: 40.4%
• Gauteng: 29.1%
• 5. High level of service delivery
• Reliable electricity, water and refuse removal

T HE SMAL L BUSI NE SS SURVE Y

Surve ye d o ve r 160 sma ll b usine sse s in the Munic ipa lity

• F
• rmal and info rmal
• He ide lb e rg , Ratanda and De vo n
• Re pre se ntative o f all industrie s

K E Y F I NDI NGS

1. Re la tive ly we ll dive rsifie d 2. Go o d b usine ss c o nfide nc e 3. Stro ng re pre se nta tive o rg a nisa tio n 4. Crime is no t a ma jo r c o nc e rn 5. Ge ne ra l e nthusia sm to pa rtic ipa te in lo c a l de ve lo pme nt initia tive s

1) L a rg e re ta il pre se nc e , b ut a lso re pre se nte d in o the r industrie s 2) Va st ma jo rity a re individua lly o r fa mily o wne d 3) 20% b e lo ng to a b usine ss e ntity/ c ha mb e r

0- 5 35.2% 5- 10 22.2% 10- 15 15.7% 15- 20 9.3% 20+ 17.6% 0- 5 65% 5- 10 16% 10- 20 11% 20- 50 8% Ye a rs in Ope ra tion Numbe r of E mploye e s

F ORMAL SURVE Y: SUMMARY

I NF ORMAL SURVE Y: SUMMARY

1) I nfo rma l b usine sse s a re c o nc e ntra te d in Ratanda a nd the He ide lbe r

g CBD

2) Prima rily spa za sho ps, c lo thing a nd b a rb e rs 3) 15% b e lo ng to a re pre se nta tive / suppo rt o rg a nisa tio n 4) Mo re tha n ha lf o f info rma l b usine ss o wne rs e mplo y no e xtra sta ff 5) Ave ra g e pro fit

• I

n a g o o d we e k: R1900

• I

n a b a d we e k: R800

• E

a rn a s muc h a s R6000 a we e k a nd a s little a s R0

SWOT ANAL YSI S Str

e ngths

• L
• c ation and ac c e ssibility
• Natur

al e nvir

• nme nt
• Good agr

ic ultur al land

• Str
• ng agr
• - pr
• c e ssing
• He ide lbe r

g CBD

• Ac tive busine ss c hambe r
• Good infr

astr uc tur e & se r vic e s

We akne sse s

• High une mployme nt L

ittle e c onomic pote ntial in small r ur al c ommunitie s

• Poor

spatial inte gr ation

• Gr

adual de c line in the He ide lbe r g CBD

• Skills shor

tage s

O ppor

tunitie s

• Unde r

utilise d land

• L

ar ge ne ighbour ing mar ke ts

• T

r anspor t r

• ute s and fac ilitie s
• Gov. suppor

t for agr ic ultur e and agr

• - pr
• c e ssing
• Industr

y par tic ipation in L E D

T

hr e ats

• Global war

ming

• Pote ntial wate r

& e le c tr ic ity shor tage s

• Slow r

e c ove r y in tr aditional e xpor t mar ke ts

• Industr

ial ac tion

F OCUS ARE AS

• 1. Agriculture and Agro-Processing
• 2. Small Business and Retail
• 3. Urban and Township Revitalisation
• 4. Tourism Development
• 5. Transport and Logistics

O BJEC TIVES, O PPO RTUNITIES A ND PRO JEC TS

AGRI CUL T URE AND AGRO-PROCE SSI NG

OBJE CT I VE S

• 1. Busine ss de ve lo pme nt a nd jo b

c re a tio n

• 2. Ho use ho ld fo o d se c urity
• 3. I

nc re a se d numb e r o f b la c k fa rme rs/ pro duc e rs

• 4. F

e we r e c o no mic le a ka g e s

• 5. Be ne fic ia tio n a nd pro duc t

dive rsific a tio n

• 6. I

nc re a se ma rke t size a nd dive rsity

I DE NT I F I E D OPPORT UNI T I E S

• 1. Stre ng the n the a g ric ulture

va lue -c ha in 2. De ve lo p sma ll-sc a le fa rme rs a nd pro duc e rs

• 4. De ve lo p spe c ia lty a nd

nic he pro duc ts

• 5. E

xpo rt pro mo tio n a nd dive rsific a tio n 3. Attra c t inve stme nt a nd pro je c ts to rura l a re a s

O BJEC TIVES, O PPO RTUNITIES A ND PRO JEC TS

SMAL L BUSI NE SS AND RE T AI L

OBJE CT I VE S

• 1. Cre a te inc o me a nd

e mplo yme nt o ppo rtunitie s 2. I nc re a se e ntre pre ne uria l a c tivity 3. F

• rma lise info rma l tra de rs a nd

b usine sse s 4. I nc re a se the e c o no mic pa rtic ipa tio n o f b la c k-o wne d b usine sse s 5. Re duc e b a rrie rs to e ntry

I DE NT I F I E D OPPORT UNI T I E S

• 1. Ma ximise impa c t o f the

He ide lb e rg Ma ll 2. Busine ss de ve lo pme nt a nd upg ra de s to the He ide lb e rg CBD

• 3. Busine ss fo rma lisa tio n a nd

suppo rt in rura l a re a s 4. Co nso lida te a to wn c e ntre in Ra ta nda

O BJEC TIVES, O PPO RTUNITIES A ND PRO JEC TS

URBAN AND T OWNSHI P RE VI T AL I SAT I ON

OBJE CT I VE S

• 1. Attra c t g re a te r inve stme nt
• 2. Re duc e the so c ia l a nd

e c o no mic b a rrie rs b e twe e n c o mmunitie s

• 3. I

mpro ve q ua lity o f life

• 4. Cre a te a n e na b ling b usine ss

e nviro nme nt

• 5. E

nc o ura g e to urism b y impro ving b usine ss distric ts a nd to urism

• ffe ring s

I DE NT I F I E D OPPORT UNI T I E S

• 1. I

mpro ve the inte g ra tio n o f He ide lb e rg a nd Ra ta nda 2. I nve st in the de ve lo pme nt o f b usine ss infra struc ture

• 3. E

nc o ura g e de ve lo pme nt

• f e ntre pre ne urs

4. Pro mo te the de ve lo pme nt o f info rma l b usine sse s

O BJEC TIVES, O PPO RTUNITIES A ND PRO JEC TS

T OURI SM DE VE L OPME NT

OBJE CT I VE S

• 1. Pro mo te the a re a a s a to urism

de stina tio n

• 2. E

xpa nd the ta rg e t ma rke t

• 3. I

mpro ve the q ua lity, visib ility a nd a c c e ssib ility o f to urism o ffe ring s

• 4. I

nc re a se visito r numb e rs a nd spe nding

• 5. Cre a te ne w sma ll b usine ss a nd

jo b o ppo rtunitie s

I DE NT I F I E D OPPORT UNI T I E S

• 1. Ma rke t the re g io n a s a to urism

de stina tio n 2. I nc re a se the to urism impa c t o f na ture re se rve s

• 3. Pro mo te he rita g e b a se d

to urism 4. Ho st a n a nnua l fe stiva l/ e ve nt

O BJEC TIVES, O PPO RTUNITIES A ND PRO JEC TS

T RANSPORT AND L OGI ST I CS

OBJE CT I VE S

• 1. I

nc re a se a c c e ss to re g io na l ma rke ts

• 2. Attra c t g re a te r inve stme nt
• 3. E

nc o ura g e lo c a l b usine ss de ve lo pme nt

• 4. Addre ss the ne g a tive

implic a tio ns o f tra nspo rt

• 5. I

mpro ve the a re a ’ s visib ility a nd a c c e ssib ility

I DE NT I F I E D OPPORT UNI T I E S

• 1. Ma ximise impa c t o f the T

ra nsne t Bulk L iq uid T e rmina l 2. Ma ximise o ppo rtunitie s re la ting to the T a mb o Spring s I nla nd Po rt

• 3. Addre ss the impa c t o f

truc king 4. F a c ilita te to urism thro ug h tra nspo rt inte rve ntio ns

• 5. E

sta b lish the re g io n a s a tra nspo rt a nd lo g istic s hub

PRI ORI T Y PROJE CT S

• Ove r 60 po ssib le pro je c ts a re ide ntifie d

in the L E D stra te g y

• 15 pro je c ts a re prio ritise d fo r

imple me nta tio n

• I

mple me nta tio n o f the se pro je c ts will b e drive n b y the L E D F

• rum

PROJE CT L I F E

• CYCL

E

4) F INANCIAL CL OSURE 5) CONST RUCT ION AND HAND OVE R 3) BANKABL E F E ASIBIL IT Y ST UDY 2) PRE

• F

E ASIBIL IT Y ST UDY 1) PROJE CT SCOPING

PROJE CT S – Ag ric ulture a nd Ag ro -Pro c e ssing

PROJE CT NAME DE SCRIPT ION 1

Agr

• -Pr
• c e ssing

Cluste r

• L

inke d to the pro po se d fre sh pro duc e ma rke t

• I

nc ub a to rfo rsma ll-sc a le a g ro -pro c e sso rs

2

Spin-Off Oppo r tunitie s

• I

de ntify thro ug h c o nsulta tio n with a g ric ulture b usine sse s

• Pro vide info rma tio n to lo c a l c o -o pe ra tive s a nd e ntre pre ne urs

3

L

• c al

Pr

• c ur

e me nt

• E

nc o ura g e lo c a l pro c ure me nt b y c o mme rc ia l fa rme rs

• Co mmunic a te BE

Eo ppo rtunitie s

4

Value -Adding Ente r pr ise

• Co nduc t a fe a sib ility study fo rde ve lo ping ‘ va lue -a dding

e nte rprise ’ a s pa rt o f the L a ng ze e ko e g a t Pre c inc t

5

Imple me nt the Ve ge table T anne r y

• Addre ss the o utc o me s o f the Ve g e ta b le T

a nne ry F e a sib ility Study *De ve lo p a Busine ss Pla n *I de ntify funding so urc e s *Asse ss the po te ntia l fo ra le a the r g o o ds inc ub a to r

6

F ac ilitate Par tne r ships

• F

a c ilita te pa rtne rship b e twe e n e me rg ing fa rme rs a nd b ig b usine sse s

• E

nc o ura g e skills tra nsfe r a nd impro ve b usine ss ma na g e me nt

7

Co mmunity Gar de ns

• F

a c ilita te the de ve lo pme nt o f c o mmunity g a rde ns

8

F r e sh Pr

• duc e

Mar ke t

• F

e a sib ility study fo rF re sh Pro duc e Ma rke t a nd c o lle c tio n de po t

PROJE CT S – Ag ric ulture a nd Ag ro -Pro c e ssing

PROJE CT NAME DE SCRIPT ION 9

Suppo r t CRDP Pr

• je c ts
• Suppo rt e xisting CRDP pro je c ts
• I

de ntify a nd c o nc e ptua lise inte rve ntio ns

• L
• b b y the DAF

Ffo rsuppo rt

10

F ac ilitate land r e fo r m

• Pro vide info rma tio n a nd suppo rt to a pplic a nts
• Ac q uire la nd fo rmunic ipa l c o mmo na g e
• L

ink a pplic a nts to a va ila b le suppo rt pro g ra mme s (L RAD, CASP)

11

Small-Sc ale F ar me r s: Nic he Pr

• duc ts
• E

nc o ura g e sma ll-sc a le fa rme rs to pro duc e nic he pro duc ts * Pro vide info rma tio n * L ink fa rme rs to suppo rt me c ha nisms * Assist with supply c o ntra c ts

12

L angze e ko e gat Pr e c inc t

• I

de ntify b usine ss linka g e s to the L a ng ze e ko e g a t Pre c inc t

• I

nc o rpo ra te nic he a nd spe c ia lity pro duc ts into the pro po se d L a ng ze e ko e g a t Pre c inc t a g ri-villa g e

13

Agr ic ultur e E xpo r ts

• Pro vide info rma tio n a nd suppo rt

* Ove rse a s ma rke ts, * Qua lity c o ntro l * E xpo rt re g ula tio ns * L

• g istic s

PROJE CT S – Sma ll Busine ss a nd Re ta il

PROJE CT NAME DE SCRIPT ION 1

Entr e pr e ne ur ship Str ate gy

• I

de ntify spe c ific c ha lle ng e s a nd o ppo rtunitie s

• De ve lo p re a dily imple me nta b le inte rve ntio ns

2

L abo ur T r ansitio n Ce ntr e

• Pro vide e mplo yme nt tra nsitio n/ inte rnship o ppo rtunitie s
• Bridg e the g a p b e twe e n e duc a tio n/ tra ining a nd e mplo yme nt

3

Par tne r in Entr e pr e ne ur Suppo r t

• Pa rtne r with the priva te se c to ra nd Se dib e ng Co lle g e in the

de live ry o f e ntre pre ne uria l suppo rt * Assist with susta ina b ility o f the SMMEHe lp De sk

4

Mic r

• -L

e nding/ Mic r

• -fr

anc hise Or ganisatio ns

• I

de ntify po te ntia l fra nc hise to b e la unc he d in Ra ta nda

5

Re vie w the po lic y and Re gulato r y F r ame wo r k

• Stre a mline the re g istra tio n pro c e ss
• I

mpro ve a c c e ssib ility fo rinfo rma l tra de rs

• Use o f ne w te c hno lo g ie s
• Co lle c tive re g istra tio n o f b usine ss

6

One -Sto p Sho p

• I

ntro duc e a o ne -sto p-sho p in Ra ta nda

• Cre a te a mo b ile / te mpo ra ry unit fo ro the r info rma l a re a s
• Offe r re g istra tio n a nd tra de lic e nsing se rvic e s a nd suppo rt info

7

Ac c e ss to Cr e dit and F inanc e

• Re c ruit mic ro -le nding a g e nc ie s a nd b a nk b ra nc he s to Ra ta nda
• Pro vide inc e ntive s

PROJE CT S – Sma ll Busine ss a nd Re ta il

PROJE CT NAME DE SCRIPT ION 8

Suppo r t Existing Re taile r s

• Pro vide info rma tio n o n sma ll b usine ss o ppo rtunitie s a nd suppo rt
• E

nc o ura g e re ta ile rs to a do pt c usto me rfrie ndly pra c tic e s * L

• ng e rb usine ss ho urs a nd c re dit fa c ilitie s

* Spe c ia lisa tio n in c e rta in pro duc ts o r ma rke ts.

9

F

• r

mal T r ading Stalls

• E

sta b lish fo rma l tra ding sta lls ne a r the He ide lb e rg Ma ll

10

Attr ac t Co r po r ate So c ial Inve stme nt

• Co lla b o ra te with ma jo r re ta ile rs o n the ir Co rpo ra te So c ia l

I nve stme nt

11

Audit the Co st o f Do ing Busine ss

• I

de ntify a nd a ddre ss b a rrie rs to b usine ss e sta b lishme nt

• I

de ntify via b le b usine ss inc e ntive s

12

Cr e ate an L ED F

• r

um: Ur ban and T

• wnship De v.
• Ob je c tive is b usine ss a ttra c tio n a nd de ve lo pme nt
• F

a c ilita te the He ide lb e rg CBD impro ve me nts

13

Co mpile a CBD De ve lo pme nt Plan

• Guide impro ve me nts o ve rthe lo ng -te rm

* Visio n fo rthe He ide lb e rg CBD * I nfra struc ture a nd se rvic e de live ry impro ve me nts pla n * Ma rke ting stra te g y; * Pro file o f the ‘ ide a l te na nt mix * I de ntify b e a utific a tio n a nd o the r a e sthe tic inte rve ntio ns.

PROJE CT S – Urb a n a nd T

• wnship Re vita lisa tio n

PROJE CT NAME DE SCRIPT ION 1

Cr e ate an L ED F

• r

um: Busine ss Par tne r ships

• Cre a te a n L

E D fo rum

• Prio ritise the e sta b lishme nt o f pa rtne rships b e twe e n

He ide lb e rg a nd to wnship/ rura l b a se d b usine sse s

• Suppo rt pa rtne rships b e twe e n b ig b usine ss a nd e me rg ing

e nte rprise ; SMME s; a nd b la c k-o wne d b usine ss

2

Enc o ur age Inc r e ase d Busine ss Chambe r Pr e se nc e

• E

nc o ura g e the He ide lb e rg Busine ss Cha mb e r o f Busine ss to inc re a se the ir pre se nc e in the to wnships a nd rura l a re a s * Ho st me e ting s in Ra ta nda * Pro vide disc o unte d me mb e rship ra te s

3

Infill De ve lo pme nt

• I

nfill de ve lo pme nt b e twe e n He ide lb e rg a nd Ra ta nda * E xisting spa tia l a nd c o rrido rde ve lo pme nt pla ns * Zo ne o f Oppo rtunity * I de ntify o ppo rtunitie s a nd inve sto rs * Prio ritise infra struc ture upg ra de s

PROJE CT S – Urb a n a nd T

• wnship Re vita lisa tio n

PROJE CT NAME DE SCRIPT ION 5

Establish a Re vitalisatio n F und

• F

ina nc e the He ide lb e rg CBD a nd Ra ta nda T

• wn Ce ntre

impro ve me nt pro je c ts

• Po ssib le so urc e s o f funding :

* T a x re ve nue fro m the He ide lb e rg Ma ll a nd b usine ss o wne rs * Go ve rnme nt g ra nts * Do na tio ns

6

Make the CBD a T

• ur

ism Co r ne r sto ne

• Utilise the He ide lb e rg CBD a s the ke y to urism a ttra c tio n

* Suppo rt the CBD re vita lisa tio n pro je c t

7

Ide ntify Histo r ic Buildings

• I

nsta ll sig ns/ pla q ue s ide ntifying histo ric a l b uilding s a nd site s

• Pro vide info rma tio n o n e a c h.

8

Ratanda T

• wn

Ce ntr e De ve lo pme nt Plan

• Co mpile a Ra ta nda T
• wn Ce ntre De ve lo pme nt Pla n
• E

xpa nd o n the re c o mme nda tio ns ma de in the Urb a n De sig n F ra me wo rk

9

Skills and Entr e pr e ne ur ship De ve lo pme nt Ce ntr e

• Ra ta nda T
• wn Ce ntre
• Adult Ba sic E

duc a tio n a nd T ra ining (ABE T )

• F

urthe r E duc a tio n a nd T ra ining (F E T ) c o urse s

• Pa rtne rship with Se dib e ng Co lle g e .

PROJE CT S – Urb a n a nd T

• wnship Re vita lisa tio n

PROJE CT NAME DE SCRIPT ION

10

Establish a Re tail Ce ntr e in Ratanda

• On He ide lb e rg Ro a d in the pro po se d to wn c e ntre

* E xte nsio n o f the e xisting c o mme rc ia l no de

11

Upgr ade the T axi Rank in Ratanda

• Pro vide sa fe a nd se c ure fa c ilitie s, sha de d se a ting , e tc .
• L

ink to the pro po se d c o mme rc ia l c e ntre

12

Impr

• ve T

r anspo r t L inkage s

• I

mpro ve tra nspo rt a c c e ssib ility a nd linka g e s * Be twe e n He ide lb e rg a nd Ra ta nda * Be twe e n rura l villa g e s a nd urb a n a re a s/ jo b o ppo rtunitie s

13

Busine ss F

• r

malisatio n in T

• wnship

E c o no mie s

• Suppo rt fo rma lisa tio n b y stre a mlining re g istra tio n, pro viding

info rma tio n, impro ving infra struture a nd se rvic e s

* Suppo rt b usine ss g ro wth a nd de ve lo pme nt

* I mpro ve sa fe ty a nd se c urity

* Cre a te a ne w so urc e o f ta x re ve nue

PROJE CT S – T

• urism De ve lo pme nt

PROJE CT NAME DE SCRIPT ION 1

T

• ur

ism Mar ke ting Str ate gy

• Cre a te a b ra nd fo rthe a re a
• I

de ntify po te ntia l to urism o ffe ring s

• De ve lo p stra te g ie s fo r e xpa nding the to urism ma rke t

2

T

• ur

ism We bsite

• Cre a te a to urism we b site
• Pla c e mo re lo c a l info rma tio n o n the e xisting Ga ute ng a nd

Se dib e ng to urism we b site .

3

Cr e ate T

• ur

ism Pac kage s

• Pa c ka g e we ll kno wn a nd le sse rkno wn a ttra c tio ns
• Offe r thro ug h to urism o pe ra to rs a nd ma rke t o n the we b site

4

Mar ke ting Campaign

• Unde rta ke a ma rke ting / a dve rtising c a mpa ig n
• Aim to e xpa nd the to urism ma rke t (b usine ss to urism,

inte rna tio na l visito rs)

5

Ro ad Signage

• Hig hlig ht the a re a a s a to urism de stina tio n
• I

mpro ve visib ility a nd a c c e ssib ility

6

Ne w E ntr anc e to Suike r bo sr and

• Ne w e ntra nc e a lo ng the R42
• I

nc re a se a c c e ssib ility to the pa rk

• I

mpro ve linka g e s b e twe e n the pa rk a nd the He ide lb e rg CBD

7

Uplift the Natur e Re se r ve s

• I

nve st in sig na g e , infra struc ture a nd the tra il syste m

PROJE CT S – T

• urism De ve lo pme nt

PROJE CT NAME DE SCRIPT ION 8

Ho st an Adve ntur e Rac e

• E

ng a g e with running / b iking o rg a nisa tio ns to ho st a n e ve nt in the Suike rb o sra nd

9

Mar ke t the Natur e Re se r ve s

• Pro vide info rma tio n o n to urism ro ute s a t the info c e ntre , o n the

we b site a nd thro ug h o the r me diums

10

Po r tfo lio o f He r itage Site s

• Co mpile a po rtfo lio o f he rita g e site s a nd ide ntify the ir

de ve lo pme nt ne e ds (a ddre ss whe re fe a sib le )

11

He r itage Walking Ro ute

• L

ink histo ric b uilding s in a nd a ro und the He ide lb e rg CBD

• I

de ntify e a c h site with a pla c a rd/ sig n a nd info rma tio n

12

Mar ke t the A.G. Visse rHo use

• Ma rke t the a rt g a lle ry
• Ho st e ve nts

13

L E D F

• r

um: T

• ur

ism De ve lo pme nt

• T

a ske d with ide ntifying a nd o rg a nising a fe stiva l/ e ve nt

• I

de ntify, o rg a nise a nd suppo rt o the r to urism initia tive s

14

Annual Eve nt o r F e stival

• Attra c t a g re a te r numb e ro f visito rs
• I

nc re a se the re g io ns visib ility a s a to urism de stina tio n

PROJE CT S – T ra nspo rt a nd L

• g istic s

PROJE CT NAME DE SCRIPT ION 1

Inve stme nt in Jame so n Par k

• E

nc o ura g e tra nspo rt, sto ra g e a nd lo g istic s inve stme nt * De ve lo p e na b ling infra struc ture a nd se rvic e s * E sta b lish a ‘ tra nspo rt a nd lo g istic s pa rk’

2

Ide ntify T r ansne t Re late d Busine ss Oppo r tunitie s

• I

de ntify b usine ss o ppo rtunitie s linke d to the T ra nsne t Bulk L iq uid T e rmina l a nd the Vo pa k fa c ility

3

Attr ac t Co r po r ate So c ial Inve stme nt

• Attra c t Co rpo ra te So c ia l I

nve stme nt (CSI ) fro m T ra nsne t Pipe line s

4

Ide ntify Oppo r tunitie s ne ar the Inland Po r t

• I

de ntify a nd fa c ilita te o ppo rtunitie s in a re a s a dja c e nt to the T a b o Spring s I nla nd Po rt * De ve lo pme nt o f a n industria l pa rk * E sta b lishme nt o f stra te g ic sto ra g e fa c ilitie s * Just-in-time ma nufa c turing fa c ilitie s * Suppo rt fo rthe pro duc tio n o f nic he a g ric ulture pro duc ts

5

Asse ss T r uc king Re late d Pr

• je c ts

F e a sib ility a sse ssme nts * Se rvic e d truc k sto p * Pe tro l sta tio n * Ro a d fre ig ht fa c ilitie s

PROJE CT S – T ra nspo rt a nd L

• g istic s

PROJE CT NAME DE SCRIPT ION 6

R42 T

• ur

ism Co r r ido r

• I

mple me nt re c o mme nda tio ns ma de in the Co rrido rPre c inc t Pla n * Pre se rving the He ide lb e rg CBD * De ve lo ping the ‘ zo ne o f o ppo rtunity’ * Ac c o mmo da ting me dium inte nsity de ve lo pme nts * I nfra struc ture inve stme nt * Cre a ting a ne w e ntra nc e to the Suike rb o sra nd Na ture Re se rve

7

Re lo c ate the He ide lbe r g Bus De po t

• Co nduc t a fe a sib ility study o n re lo c a ting the He ide lb e rg Bus De po t

into the He ide lb e rg e c o no mic a re a

8

T r anspo r t Shuttle s

• De ve lo p shuttle s b e twe e n O.R. T

a mb o a nd the He ide lb e rg CBD * Co lla b o ra tio n with lo c a l to urism o pe ra to rs * I n c o njunc tio n with to urism pa c ka g e s

T HANK YOU!