VICTORIAS CREATIVE ECONOMY Ruth Barker Creative Victoria - - PowerPoint PPT Presentation

victoria s creative economy
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VICTORIAS CREATIVE ECONOMY Ruth Barker Creative Victoria - - PowerPoint PPT Presentation

UNCLASSIFIED VICTORIAS CREATIVE ECONOMY Ruth Barker Creative Victoria UNCLASSIFIED UNCLASSIFIED What is Creative Victoria? Established January 2015 to support, champion and grow Victorias creative industries Brings together


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VICTORIA’S CREATIVE ECONOMY

Ruth Barker Creative Victoria

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What is Creative Victoria?

  • Established January 2015 to support, champion and

grow Victoria’s creative industries

  • Brings together support for arts, culture, screen and

design

  • Part of the State Government’s Department of

Economic Development

  • Builds on 40 years of sustained State Government

investment in the arts and screen industries

  • We report to the Minister for Creative Industries
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Victoria’s Creative Credentials

We’re home to:

  • Australia’s most visited art gallery,

museum and library

  • The most visited film cultural centre in

the world

  • One of the top three comedy festivals in

the world

  • A busy calendar of cultural events and

festivals

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Victoria’s Creative Credentials…

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  • Half of Australia’s digital games industry
  • A third of all Australian writers and

Australia’s publishing sector (Melbourne is a UNESCO City of Literature)

  • More live music venues per capita than

New York and London

  • Australia’s largest consumer fashion

event

  • A strong, independent arts sector
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What do we know about the economic value of the creative industries?

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Creative State 2016-2020

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Why is international engagement important

  • New business opportunities
  • New customers and audiences
  • New partners for collaboration
  • To promote Victoria
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Japan, Korea and China…

Digital games:

  • Tokyo Games Week
  • G-Star Seoul

Design:

  • Hong Kong Business of Design Week 2015 - 2018
  • Beijing Design Week 2017-2020
  • Beijing Fashion Week

Touring:

  • The Australian Ballet, Melbourne Symphony

Orchestra, Circus Oz

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Digital Games in Victoria

  • Australia’s first games studio established in

Melbourne in 1980

  • Now home to half Australia’s industry
  • Currently 133 games studios in Vic (tripled since

2003)

  • Overall, Australia’s games industry is worth $2.2b

AUD, 17% growth on 2014

  • Over 98% of revenue derived from export
  • Every year 1,000 students graduate from games

related courses, offered at 20 education institutions

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Some Vic-based Studios

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Games Regional Engagement Strategy

  • Asia is the gaming centre of the world,

generating US$46.6 billion of revenue in 2016 (46% of global revenue)

  • 58% of global growth in games sector

revenue came from the region in 2016

  • Key focus in our engagement is with

Japan, Korea, India and Thailand

  • Key events in Tokyo (Game Show),

Seoul (G-star), Bangalore (ABAI Fest), and Bangkok (BIDC)

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Thank you. Questions?