VICTORIA'S SECRET THE WORLD'S BEST BRAS OVERVIEW Victoria's - - PowerPoint PPT Presentation

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Oct 11, 2023 40 likes •342 views

NEW YORK LONDON SHANGHAI VICTORIA'S SECRET THE WORLD'S BEST BRAS OVERVIEW Victoria's Secret Victoria's PINK Secret Sport WE ARE MISSION VISION VALUES 8.1% GROWTH BY 2022 3BN DOMESTIC VALUE STATS WE OFFER LINGERIE PANTIES

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VICTORIA'S SECRET

THE WORLD'S BEST BRAS

NEW YORK LONDON SHANGHAI

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OVERVIEW

Victoria's Secret Victoria's Secret Sport PINK

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WE ARE

MISSION VISION VALUES

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STATS 8.1%

GROWTH BY 2022

€3BN

DOMESTIC VALUE

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WE OFFER

LINGERIE PANTIES BRAS

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WE DO

STRENGHTS OPPORTUNITIES THREATS WEAKENESS Band Value Product Quality Strong Advertisement Close substitutes Negative image of women Range of competitors Fragmented Industry Promotion in Ireland Sizes Men's line

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ONLINE

11.5M 58.9M 28M 1.4M 450,113

@VICTORIASSECRET

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@VICTORIASSECRET

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SEO

IMAGE ALT TEXT ARCHITECTURE MOBILE FRIENDLY GOOGLE MY BUSINESS

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THEY OFFER

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POSITIONING

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TACTICS & ACTION

Improve Digital Strategies Increase Brand Awareness % Engagement % Customer retention Drive more traffic on Website SEO PPC Display Ads Social Media Channels - Blog E-mail Marketing Google My Business # of Reaction & Followers % CTR # of visitors % Engagement % Conversion rate

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PERSONAS

Sports Bra Multi-was Bras Lingerie & Bustiers Cheeky panty Make-up tutorials Work out Guide Healthy recipes Lingerie & bodysuit Boyshort panties Make-up tutorials English classes Vegan Recipes Movies & Series Kimonos and Slips Corsets and push ups bras Thongs Body Workout Nurse extra courses

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PERSONAS

L I K E S 1 5

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PPC

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PPC CAMPAIGNS

SEARCH NETWORK ONLY BRAS PANTIES LINGERIE

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PPC CAMPAIGNS

GOOGLE DISPLAY NETWORK (GDN)

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AD SAMPLES

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GMAIL ADS YOUTUBE ADS

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REMARKETING

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SOCIAL MEDIA

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2.6M ACTIVE USERS (STATISTA,2018)

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500M DAILY ACTIVE USERS (SPREADFAST.COM,2018)

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200M MONTHLY ACTIVE USERS (SPREADFAST.COM,2018)

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1BN MONTHLY ACTIVE USERS (SPREADFAST.COM,2018)

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€9,762

FOR 3 MONTHS

BUDGET

€19,500

PRODUCTION FOR 3 MONTHS

40.5 HS/DAY

PPC,GDN, HOOTSUITE AND MAIL CHIMP

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THANK YOU

AMANDA VARALLO - 10338093

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