VICTORIA'S SECRET THE WORLD'S BEST BRAS OVERVIEW Victoria's - PowerPoint PPT Presentation

Oct 11, 2023 •40 likes •340 views

NEW YORK LONDON SHANGHAI VICTORIA'S SECRET THE WORLD'S BEST BRAS OVERVIEW Victoria's Secret Victoria's PINK Secret Sport WE ARE MISSION VISION VALUES 8.1% GROWTH BY 2022 3BN DOMESTIC VALUE STATS WE OFFER LINGERIE PANTIES

NEW YORK LONDON SHANGHAI VICTORIA'S SECRET THE WORLD'S BEST BRAS
OVERVIEW Victoria's Secret Victoria's PINK Secret Sport
WE ARE MISSION VISION VALUES
8.1% GROWTH BY 2022 € 3BN DOMESTIC VALUE STATS
WE OFFER LINGERIE PANTIES BRAS
STRENGHTS OPPORTUNITIES Band Value Promotion in Ireland Product Quality Sizes Strong Advertisement Men's line WEAKENESS THREATS Range of competitors Close substitutes Fragmented Industry Negative image of women WE DO
@VICTORIASSECRET 58.9M 11.5M 28M 1.4M 450,113 ONLINE
@VICTORIASSECRET
SEO ARCHITECTURE GOOGLE MY BUSINESS MOBILE FRIENDLY IMAGE ALT TEXT
THEY OFFER
POSITIONING
Improve Digital Strategies Increase Brand Awareness % Engagement % Customer retention SEO Drive more traffic on Website PPC Display Ads Social Media Channels - Blog E-mail Marketing Google My Business # of Reaction & Followers % CTR # of visitors % Engagement % Conversion rate TACTICS & ACTION
Sports Bra Lingerie & bodysuit Kimonos and Slips Multi-was Bras Boyshort panties Corsets and push ups bras Lingerie & Bustiers Make-up tutorials Thongs Cheeky panty English classes Body Workout Make-up tutorials Vegan Recipes Nurse extra courses Work out Guide Movies & Series Healthy recipes PERSONAS
PERSONAS 1 5 0 0 L I K E S
PPC
PPC CAMPAIGNS SEARCH NETWORK ONLY LINGERIE BRAS PANTIES
PPC CAMPAIGNS GOOGLE DISPLAY NETWORK (GDN)
AD SAMPLES
GMAIL ADS YOUTUBE ADS
REMARKETING
SOCIAL MEDIA
2.6M ACTIVE USERS (STATISTA,2018)
500M DAILY ACTIVE USERS (SPREADFAST.COM,2018)
200M MONTHLY ACTIVE USERS (SPREADFAST.COM,2018)
1BN MONTHLY ACTIVE USERS (SPREADFAST.COM,2018)
BUDGET € 19,500 € 9,762 PRODUCTION FOR 3 FOR 3 MONTHS MONTHS 40.5 HS/DAY PPC,GDN, HOOTSUITE AND MAIL CHIMP
END THANK YOU AMANDA VARALLO - 10338093

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