THE BOND BETWEEN THE LAND PRODUCTS QUALITY AND THE CREATIVITY AND - - PowerPoint PPT Presentation
THE BOND BETWEEN THE LAND PRODUCTS QUALITY AND THE CREATIVITY AND CULTURE OF THE LOCALS/BIOSPHERE RESERVE BRANDING THROUGH HIGH QUALITY PRODUCTS AND GASTRONOMY ECOPIA THE BRAND NAME FOR ETHIOPIAN BIOSPHERE RESERVE DR DR. MITSLAL
Ecopia Plc is a social for profit company that produce organic natural and forest food, cosmetic and herbal medicinal products for national and international market. Ecopia’s products are produced, and process within the communities. Ecopia plc has processing facilities in 14 different part of Ethiopia covering more than 11,000 farmers. Some of the processing facilitates are co-owned with the communities
Plc has developed more than 57 processed food products, 35 cosmetics and 15 herbal medicinal plants. The past 5 years the volume of the production as well as the demand for Ecopia products have increased 300% not only in Ethiopia but also in other countries like Dubai, Germany, Senegal etc.
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▪ Ecopia stands in both the term and the brand for high quality produced in community,
natural, environmental, ecological products and services. ▪ Arguably, Ecopia-as an organic brand- has been since 2009 one of the most famous and celebrated brands in Ethiopia by organic movement and by community based products and services: it is a place, product and soon service brand that is without parallel in Ethiopian organic movement. ▪ 2011 The German government representative BFN requested Ecopia Plc to use its brand name for developing products and services for biosphere reserve. ▪ Ecopia is since 2015 linked as key stakeholder to Ethiopian Green Economy and developed for Ethiopian government the necessary legal and administrative procedures for facilitating branding of carbon natural with certificate of origin from biosphere reserves.
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Ecopia Plc has been requested from the Ethiopian government to develop a natural medicine and cosmetic products for national and international markets will support the Climate Resilient Green Economy (CRGE) strategy by providing: Economic livelihood improvement for subsistence farmers, Biodiversity conservation and resilience to climate change through green technology and environmentally sustainable practices. In this regard, Ecopia Plc developed manuals and procedures for all the stakeholders (including the government authorities) for developing green products within Ethiopian biosphere reserves and hotspots having the following certifications. 1. Certificate of Origin; 2. Certificate of Green and sustainable,
3. Carbon neutral and organic.
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Ecopia research has demonstrated that the certification and validation of the certifications by government authorities enables the communities and the company to move For food from 15% to 30% margin of profit; Cosmetics from 60 to 100% margin of profit; For herbal medicinal plants the margin of profit heavily depend on certification of
Therefore, if Ecopia biosphere products in the near future will provide the three certificates as well as provides a verification means to the validation of the certifications and integrating the existing trace, track and pay me system on line. At the same time the Ethiopian government revenue from the products and services will increase 100% annual. The communities will be able to increase their margin of profit not only from the products but also from the services linked to the validations and verification that community based interactive tourism.
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▪ The picture describes Ade Ababa with the three national colors: the validation of ade abeba describes why the business came into being: endemic plant, a symbol of new discovery, a symbol of women power, women beautify, a gift from queen to king and the community, a product and services produced with traditional knowledge linked with human computer
by hand empowered with technology for been green and carbon neutral.
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▪ Ecological products of Ethiopia, describes why the business came into
with the communities in the communities. ▪ All Ecopia products have indication: where and by whom it is produced: ▪ Taste of Yayu biosphere reserve; ▪ Taste of Sheka biosphere reserve ▪ Taste of Tigray etc
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▪ The DNA of Ecopia is a product that is produced with the communities and empowering the modern society: our products of Shea butter are made in Gambella by our communities by hand with calm. Our products are bought as they are also linked to the spirituality of the production and traditional knowledge.
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ECOPIA is involved in the commercial movement of organic food from the biosphere reserve/field to the
processors and buyers. Using the mobile application of ERP system. Ecopia provides tourism to the community as part of the validation and certification verification. Labels indicate: Traceability Code Place of origin Expiration date Consumer information Contact
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Labels indicate: Traceability Code with Place of origin
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