The Aesthetic Imperative: Four views on beauty to enhance the user - - PowerPoint PPT Presentation

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The Aesthetic Imperative: Four views on beauty to enhance the user - - PowerPoint PPT Presentation

Jul 09, 2023 28 likes •209 views

The Aesthetic Imperative: Four views on beauty to enhance the user experience uday gajendar | interaction designer : oracle corp. /IA Summit 5 / 2.29.04 | austin, TX The Motivation inspire Beauty & IA provoke 2 the aesthetic imperative

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Four views on beauty to enhance the user experience

The Aesthetic Imperative:

uday gajendar | interaction designer : oracle corp.

/IA Summit 5 / 2.29.04 | austin, TX

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the aesthetic imperative : IA Summit 5 | 2.29.04

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The Motivation

inspire provoke

IA

Beauty

&

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The Big Idea

  • elevate beauty from stylistic to experiential

and integrative quality

  • a model to structure and focus the dialogue

with UX peers about aesthetics/IA

  • remind ourselves of UX goals
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Beauty: It’s all the rage!

the aesthetic imperative : IA Summit 5 | 2.29.04

4 elegant pleasing sensual sexy cool hip evocative fashionable sharp desire poetic stylish

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But we structure data...

IA

metadata schemas taxonomic structures site wireframes architecture models controlled vocabularies navigational flows digital libraries semantic webs

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Let’s shift expectations...

IA

metadata schemas taxonomic structures site wireframes architecture models controlled vocabularies semantic systems data librarians data archivingBeauty

aesthetics emotion pleasure desirability fun satisfaction

total integrative aesthetic experience

visual + behavioral + reflective

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A Model of Perspectives

architectur philosophy psychology computer scienc

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Optimal Flow

  • self-directed optimal experience
  • re-ordering the contents of consciousness
  • immersive engagement in a system/activity
  • challenge and fulfillment, results in renewal
  • M. Cziksentmhalyi | Psychology

Flow: The Psychology of Optimal Experience

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Optimal Flow

  • M. Cziksentmhalyi | Psychology

Flow: The Psychology of Optimal Experience

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Lifestyle Design

  • interaction between person and her environment:

tools, spaces, materials, etc.

  • structure/pattern: “doing and undergoing”
  • dynamic integration of thought, emotion, action

into consummate whole

  • result is “an experience” to be relived/shared

John Dewey | Philosophy Art as Experience

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Lifestyle Design

John Dewey | Philosophy Art as Experience

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Machine Beauty

  • marriage of “simplicity” and “power”
  • direct engagement of material to

accomplish task

  • functional elegance and utility
  • mechanical austerity

David Gelernter | CS Machine Beauty

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Machine Beauty

David Gelernter | CS Machine Beauty

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Spiritual/Cultural Appeal

  • an “architectonic” approach to design
  • strive for balance, harmony, unity within one’s life

and aspirations

  • awaken cultural synthesis/communal membership
  • life-enhancing value, inspiring the spirit

Walter Gropius | Architecture (Bauhaus) Scope of Total Architecture

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Spiritual/Cultural Appeal

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What do I do on Monday???

  • practitioners not philosophers :-)
  • create high quality diagrams, demonstrate craft with deliverables
  • make aesthetic enrichment a UX goal
  • raise questions in UX reviews: is this a lifestyle, is it flow, is it

simple/power, etc.

  • change attitude: it's not just visual stuff, don't just dismiss it as UI

job, it's everyone's job

  • if you're designing intnl products, ask how it impacts cultural

values, or higher aspirations

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Final Thoughts

  • caution: will take time, gradual insinuation,

not overnite change

  • higher value: create positive, memorable,

rewarding experience

  • aesthetic imperative is how to get there, that

IA can guide and shape

im·per·a·tiv

  • 1. a. A command; an order.
  • b. An obligation; a duty: social imperatives.
  • 2. A rule, principle, or instinct that compels a certain behavior
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Cziksentmihalyi Gropius Dewey Gelernter the aesthetic imperative : IA Summit 5 | 2.29.04

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What’s Next?

  • Beauty “trilogy”:
  • Aesthetic Imperative > Pleasurable

Interaction > Emotional Resonance

  • stay tuned...

questions? comments?