T R E N D S I N H O T E L I N D U S T R Y
Changing market C H A N G I N G M A R K E T “A decade ago, amenities were a straightforward commodity. Now, our guests expect to be wowed by the hotel amenities. They want to connect with brands they know — that they may find at Harrods or Saks.” First with the boutique revolution and then with the rise of lifestyle hotels, this movement has resulted in a lot more diversity that primarily caters to creatively minded travelers .”
Trends overview T R E N D S I N H O T E L I N D U S T R Y • Increased emphasis on health and well-being • The perception and awareness of being eco-friendly has changed • Personalized travel through packages • Branded amenities (76% of the hotel guests pay attention to brand products) • Targeting Gen Z (online presence) • Neutral-tone hotel design
Slow down with Rituals I N C R E A S E D E M P H A S I S O N H E A L T H A N D W E L L - B E I N G Growing trends: • Lighting that energizes • Air purification • Yoga spaces • In-room exercise equipment • Vitamin-infused shower water
Green, greener greenest T H E P E R C E P T I O N A N D A WA R E N E S S O F B E I N G E C O - F R I E N D L Y H A S C H A N G E D With an estimated 187,000 hotels in the world offering 17.5 million guest rooms , it’s widely recognized that hoteliers have the power to inflict significant change. As guest awareness of the environment continues, it will be critical for hotels to demonstrate that they are taking action.
Let’s get personal P E R S O N A L I Z E D T R AV E L T H R O U G H P A C K A G E S The new traveler wants an adventure curated just for them. More flexible vacation packages will be needed to satisfy the craving for one-of-a-kind memories.
Better with Brand B R A N D E D A M E N I T I E S Regarding survey of 2000 luxury hotel guests in 10 markets, it’s important to have branded amenities. • 76% Of the hotel guests pay attention to the brand products; people react better to products they actually buy • Important for luxury hotels: ensure the chosen brand is in alignment with the luxury image of the hotel • Points of attention : 1. Gender neutrality 2. Look & feel 3. User friendly
New Generation T A R G E T I N G G E N Z It’s been all about millennials for the past few years, but brands will have to target a new market soon, Gen Z, which consists of anyone born after 1995. Brands are already capitalizing on study abroad expenditures and Gen Z’s FOMO ( fear of missing out ). Online presence to promote brand Customers are craving stories that connect them with a brand. Hotels and brands need to have online content to tap into this new marketing trend.
Calming Colours N E U T R A L - T O N E H O T E L D E S I G N Gaudy colors will disappear and grays, blues and whites will dominate.
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