Public transport in Pune PMC region during lockdown Date and Place: 17th May, Pune.
Team Name : Chinmayee Samant Name : Radha Joglekar Team member Team member Conceptualizer and designer Conceptualizer and designer Name : Shruti Kembhavi Team member Conceptualizer and designer
Lockdown Scenario How has Lockdown affected Public transport? In times of the pandemic, large congregations of people had to be avoided, which has resulted in rising problems of commute and transport in the daily lives of the people. Roads, Rails, Flights had all been shut down which led to thousands of people getting stranded. Certain measures to avoid the spread of the disease but also safely move people from one point to another is a pressing problem which requires an innovative solution to get the normalcy back into people’s lives.
The Crisis Pune’s PMT domain With a population of over 31.2 lakh people. The transport in Pune thrives on PMT buses.. It is used to the fullest by all stratas of the society for daily commute. The global pandemic of COVID-19 has caused the city’s public transport system to come at a standstill. This project will focus on understanding the problem specifically in Pune, drawing conclusions and coming up with the most suitable design solutions..
Problem Identified PROBLEM DESCRIPTION Public Transport plays a huge role in the lives of citizens of Pune especially the urban population. Hence it would have to open up to allow movement of citizens without damaging the situation. Looking at it from an economic, geographic and social point of view, we aim to solve the said problem with innovative solutions as to how can public transport be made feasible as well as safe in times of the pandemic. WHY IS IT AN URGENT PROBLEM? Looking at the world slowly easing out of the lockdown situation, public transport will be a necessity to avoid traffic and help commute for the common man and stranded individuals, To return to normalcy this problem needs to be solved at the earliest.
Target User Persona PROFILE DEMOGRAPHICS Job Title: Software Engineer Income: Six lakh rs. Per annum Gender: Male Education: Engineering Family Setting: Family of four FEELINGS OBJECTIONS Values & Goals: To provide the best for his Cost: Acceptable family Value: Highly valuable Worries: Not giving enough time to family. Fear: Fear of contracting the disease while Influences: Societal norms travelling.
Target User Persona PROFILE DEMOGRAPHICS Job Title: Student Income: nil Gender: Female Education: Fine Arts Family Setting: Family of six FEELINGS OBJECTIONS Values & Goals: To excel and carve a Cost: Acceptable successful career for herself Value: valued in day to day life Fear: Fear of contraction in public spaces Worries: Money management Influences: Family values
Target User Persona PROFILE DEMOGRAPHICS Job Title: school peon Income: 1.5 lakh per annum Gender: Male Education: 12th pass Family Setting: Family of three FEELINGS OBJECTIONS Values & Goals: To educate his children Cost: Manageable Worries: No scope for further progress Value: Highly valuable Influences: Environmental Fear: Fear of contracting the disease to family.
Explorations Since public transport buses are essential in a vast urban cluster like Pune, modifications to the pre existing bus system was the most viable option which was proposed. The brainstorming session resulted into multiple ideas being brought to the table. Some of them were : 1. Introducing daily target specific bus schedules. By this proposition, senior citizens would have an exclusive bus schedule and a specific number of buses would be allocated for this cause. 2. Introducing seatless buses for rush hours with a fixed capacity for each bus. This would help unnecessary contamination, maintain social distancing within the bus and an increased accomodation facility. 3. Digital passes to be kept mandatory for all travelling passengers, which will be issued online or at major bus terminals.
DESIGN PROCESS The team followed a strict design process to arrive at a viable solution. Studying current scenarios and existing official guidelines Identifying the problem statement and micro problem areas Scenario study of selected target audience Keywording, brainstorming and ideation to arrive at a solution Detailing in terms of composition, visual language, tone of voice and copy Collaterals, user validation and feedback correction, impact and implementation
HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM? After a thorough research and ideation process, we have designed a campaign to inculcate a wider target audience and propagate the general norms while travelling publicly. 1. Not just crossing out seats inside the bus which should not be accommodated, but removing the inside ones altogether. This will leave a single seat on each side, forming an outline inside the bus, This formation is ideal for minimal contamination and providing more space to stand comfortably in the bus. 2. Wrapping side and top handlebars with wrapping plastic which will be changed ideally every 72 hours. 3. Marking circles on the bus floor for social distancing. The bus will function at a capacity of 24 standing passengers and 18 seated passengers. 4. The last row of seats will be reserved for people above 65 years of age and children under 10 years of age. These seats are out of the bus user flow and will have the least chances of contamination. 5. Sanitizer dispensers at the entry and exit points in the bus. 6. Detachable glass cabinet for the driver to avoid any kind of contamination. 7. A temperature gun, mask and gloves worn by the conductor.
INFRASTRUCTURAL CHANGES Our campaign, #PuneGoesTheDistance tries to ensure enforcement along with suggesting changes in the public transport experience to avoid the spread of the disease whilst bringing life back to normal for its citizens. Along with spreading awareness and communicating the value of social distancing to the people, changes will be made in the inside of the bus and will ensure that these changes function fully, We suggest that seats be removed such that there is just one line along the inside edge of the bus which will be more effective than crossing out seats and also creates more room for standing passengers to stand without breaking the norms of social distancing. The bus can seat 18 passengers(besides the driver and the conductor) and can stand about 5 with safe zones of no contact.
HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? Our campaign, #PuneGoesTheDistance focuses on preventative measures taken for a safe and uncontaminated bus ride as well as promoting walking or cycling around the city wherever possible. PMT bus travellers, the target audience of this campaign will experience a shift in mindset and a will to enforce social distancing. For this campaign, a series of posters, billboards and bus stand hoardings were developed, promoting norms pertaining to the pandemic. Alongside these, tweaks in the bus infrastructure and social media posts shape the entire campaign.
HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? The campaign has a graphic language that citizens of Pune will resonate with. It uses bold bright reds and yellows, colors which are generally associated with Pune and its culture. The posters use a simple language and give off an easy yet informed look. The content is in Marathi, Pune’s native language. The taglines of all the posters are colloquial terms used by Puneris, Pune citizens. They mean the following- 1) Content: Aai Shappat! Itkya javal naka ubha rahu. 2) Translation: Oh gosh! Don’t stand too close to me. 3) Message: Maintain social distance from others.
HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? The content is in Marathi, Pune’s native language. The taglines of all the posters are colloquial terms used by Puneris, Pune citizens. They mean the following- 1) Content: Vadhiv! Office la chalat jata? 2) Translation: Amazing! You walk to your office? 3) Message: Promote walking and cycling.
HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? The content is in Marathi, Pune’s native language. The taglines of all the posters are colloquial terms used by Puneris, Pune citizens. They mean the following- 1) Content: Kay raav! Sanitizer visarlat ka? 2) Translation: Oh no! You forgot your sanitizer? 3) Message: Use a sanitizer frequently.
HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? The content is in Marathi, Pune’s native language. The taglines of all the posters are colloquial terms used by Puneris, Pune citizens. They mean the following- 1) Content: Avaraa! Mask ghala ki. 2) Translation: Cmon!! Wear a mask. 3) Message: Wear a mask at all times.
Impact IMPACT OF YOUR SOLUTION The campaign #PuneGoesTheDistance will help in spreading awareness about the new norms of local transport in Pune, post Covid. It will suggest measures which will help in safe travel by PMT buses, while ensuring maximum efficiency and least possible social contact in the buses. It promotes using cycles and walking as a means of commute, wherever possible. This will help in reducing the carbon footprint and avoiding social contact. Furthermore, few infrastructural changes for the buses are suggested, which will reduce the number of travellers at once. It will also create a sense of calm and try to ease the fear in the minds of people regarding commute during the pandemic.
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