Dining Redefined Theme: Life In Lockdown What if we are in a lockdown situation for more than a year? Date and Place: 17th May, Banglore
Team Name : Pooja S Name : Sophia Sharma User Experience Designer Profile Senior User Experience Designer Profile Photo Photo Workflow Design and Creation Research & Workflow Name : Shalini M N Profile Student Final year B.E Photo Mockups Design Yugant Sonawale Profile UX Design Manager Photo
Lockdown Scenario How restaurant owners manages to attract customers and continue to run their business during lockdown and after.
Problem Identified PROBLEM DESCRIPTION How restaurant owners will take care of all the customer needs by following all the steps to be taken for social distancing and hygiene for customer health and also how they gives the confidence to the user about the health safety. WHY IS IT AN URGENT PROBLEM? There are many restaurant which are in loss because they don’t know how to handle this situation and run the restaurant business with all the constraints of Covid-19 effect and also there are many customers who are actually looking forward to visit restaurants where they can have the confidence of health safety and hygiene.
Target User Vijay a normal man who likes to spend some time with his family by taking them for regular outing for lunch or dinner but now he is can’t due to Covid -19 lockdown PROFILE DEMOGRAPHICS Income : 8 lac/year Job Title : Bank employee Education : B.E Gender : Male Family Setting : He lives with his parents and Wife FEELINGS OBJECTIONS Values & Goals: He likes to enjoy his time outside with Hygiene. family and friends and Enjoy his life completely. How to maintain social distancing. Worries : Due to Covid -19 lockdown he is not able to Fear of COVID -19. got out with family/friends for lunch or dinner. Influences: Social media, Friends and family, Food
Target User Radha is going to get engaged to Rahul and they want to party with friends. Lockdown hotels can help their part? PROFILE DEMOGRAPHICS Income : 4 lac/year Job Title : Receptionist Education : B.com Gender : Female Family Setting : she lives in PG FEELINGS OBJECTIONS Values & Goals: She likes socializing, family gatherings How to find Hygiene and interesting places. and meet new people. She want to for a world trip How to know restaurants are following all safety Worries : Due to Covid -19 lockdown she is not able to measures to avoid covid - 19. go out and spend time in dinner dates and parties. Fear of COVID -19. Influences: Friends and family.
Target User Mr Piyush has to often take his clients for dinner so freeze the deals. But now he can’t . how hotels can help him? PROFILE DEMOGRAPHICS Income : 12 lac/yr Job Title : Freelancer Education : M.E Gender : Male Family Setting : He stays alone FEELINGS OBJECTIONS Values & Goals: He likes to work independently with his How to find a restaurant which follows all the govt ideas and he wants to be a successful freelancer. guidelines and healthy measures to avoid covid-19. Worries : Due to Covid -19 lockdown he is not able to go how to maintain social distancing in restaurants. out and meet people to discuss his business needs. Fear of COVID -19. Influences: Social media and Friends.
Storyboard Casual visit to Restaurant in normal days
Impact of covid -19 dine out In these scenarios there will be high chance of spreading Not following any social distancing and Person contact with no mask and gloves. due to lack of social safety measures . distancing, not following safety measures(Mask and gloves and sanitization) and hygiene. Restaurant faculty serving the drink without Chances of carrying the infection through following the safety measures. food menu card.
Solution Contactless Restaurant experience solves the problem of fear of COVID - 19 spread in restaurants. REPRESENTATIVE PICTURE OF This solution gives confidence to the YOUR SOLUTION customer where they can happily visit the restaurants by checking the list where all the safety measures and hygiene maintained and contactless experience. Pictures of Paper mockups - The basic idea of how we can develop a mobile application.
User Experience This video gives a quick demo on how restaurants can provide a contactless experience in post Covid world. https:/ /youtu.be/r6uW80UW9B4
Design Process 1. Define the Problem UX Design Process We can’t find a solution until you have a clear idea of what the problem is. 2. Collect Information Gathering data to get more in depth information about the problem. 3. Brainstorm and Analyze Ideas Study so we can start to understand how all the data and information we’ve collected may impact our design. 4. Develop Solutions By considering our research and ideas we create one or multiple small scale design solutions. 5. Gather Feedback & Improve Present your ideas to as many people as possible: friends, teachers, professionals, and any others you trust to give insightful comments. Reflect on all feedback and decide if or to what extent it should be incorporated. With this Design Process we refine and clarify them.
Impact As we are trying to avoid person to person contact through the restaurant application, where we provide all the details and guidelines of how we order food through the application and parking navigation, which makes customers feel safe , confident , and happy . Customers can spend quality time with family, friends, and business meetings without any concerns.
Execution We develop a mobile application where customers can check the list of restaurants and can select their choice of the restaurant where they will be guiding with the new changes and will be displaying the guidelines and safety measures restaurant following to maintain hygiene and customer health safety. In addition to that, we can also provide an online menu card to order the food and vehicle parking details and all ways of communication can be done through the mobile app which helps in maintaining the social distancing in restaurants.
Thank you!
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