Sustainability and survivability for the creative sector RIGA 09 - - PowerPoint PPT Presentation

tom fleming / creative consultancy /

Sustainability and survivability for the creative sector RIGA 09

tom fleming / creative consultancy /

These things we know

– In tough economic times the ability to innovate, diversify, spot unmet needs and new markets is key to survival – People’s/organisations’ needs stay largely the same – But customers come up with new ways to satisfy needs – Requires inventive response – Recognise new opportunities

tom fleming / creative consultancy / 1.Combination 2.Conversation 3.Challenge 4.Co-evolution 5.Connectivity

tom fleming / creative consultancy /

Combination: Creativity + Science + research + wider economy

tom fleming / creative consultancy / New cross-sector value chains

tom fleming / creative consultancy / As we move into a new era?

18th Century 19th Century 20th Century 21st Century

Agricultural Age (Farmers) Industrial Age (Factory Workers) Information Age (Knowledge Workers) Conceptual Age (Creators and Empathizers)

ATG (Affluence, technology, Globalisation) Daniel H. Pink “A Whole New Mind”

tom fleming / creative consultancy / Conversation: Between people, cities, audiences, businesses, sectors

tom fleming / creative consultancy /

Power of Networks

“Successful regions will combine:

• Strong internal, regional networks that pull together key

players to share ideas, resources and maintain strategic investments.

• Outward-looking, international and entrepreneurial

networks, to connect to new sources of knowledge and market opportunities.”

Nesta, Jan 2009

tom fleming / creative consultancy /

Networking

“LinkedIn, the market-leading business-focused social networking site founded in 2002 by serial entrepreneur Reid Hoffman recently secured US$53 million funding and has reported a surge among its 29 million members in updating their career profiles and making themselves ‘market ready’ “

Nesta, Jan 2009

tom fleming / creative consultancy /

The age of wikipedia and ‘we think’

tom fleming / creative consultancy / Challenge: Today’s systemic issues need creative approaches

tom fleming / creative consultancy /

Global warming Consumerisation Credit Crunch Sustainability Globalisation Security

tom fleming / creative consultancy /

Creativity is critical to innovation

tom fleming / creative consultancy / Co-evolution: Developing creative places, people and businesses together

tom fleming / creative consultancy /

Understanding the DNA of place

Branding and image: “original and modern ” Oxford Road Corridor: Innovation and research Cultural Hub: Festivals and activities Regeneration and growth Youth and

• pportunity

Diversity and cohesion

tom fleming / creative consultancy / From cultural tourism to creative clusters

tom fleming / creative consultancy /

International collaboration

“Collaboration across international borders will help regions find common solutions, but also allow them to draw from a deeper external pool of ideas, absorbing them and turning them into new innovations at the local level.”

Nesta, Jan 2009

tom fleming / creative consultancy /

Technology

Web 2.0 MMOG Open Source Hyper-mobility Technology

Connectivity: new platforms, new models, new paradigms

tom fleming / creative consultancy /

Business paradigms are shifting… Structures Models Relationship to consumers/suppliers Globalisation

tom fleming / creative consultancy /

Learning from the street

Vibrancy Diversity Authenticity Adhocracy Fashion Edginess Innovation

tom fleming / creative consultancy /

Integrating the elements

tom fleming / creative consultancy /

And don’t forget…

Lipstick effect – during the last recession sales of lipstick increased