Storytelling Graduate Introduction to Design 01 Week 10 ID481-001 - - PowerPoint PPT Presentation

Storytelling

Graduate Introduction to Design 01 Week 10 ID481-001 Fall 2010 Jeffery Mau

Agenda

Where we are in the course timeline Students - Concepts with Sketches Assignment and Reading

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We are here in the course timeline

01 - 08/26 15 - 12/02 02 - 08/31 03 - 09/09 04 - 09/16 05 - 09/23 06 - 09/30 07 - 10/07 08 - 10/14 09 - 10/21 10 - 10/28 11 - 11/04 12 - 11/11 13 - 11/18 14 - 11/25 16 - 12/06

Primary and Secondary Research Concept Generation and Storytelling Bauhaus

Secondary Research Design Artifacts, Bios, Resumes Primary Research Submit Final Presenta- tions Research with Insights Bauhaus Topic Presenta- tions Idea Descrip- tions and Concept Sketches Concept in Use Stories Value of Concept , How to Go to Market Be well read Thanks- giving Present Final Presenta- tions

We are here in the course timeline

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Concept Sketches

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User Journeys and Storytelling

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Defjnition: User Journey

A user journey tells the story of how a user experiences a product, service or offering through the use of pictures, sketches or illustrations. Similar to creating a prototype before building a fjnal functional product, the user journey serves as a tool to communicate a new idea to others as well as think through how the offering will work. A good way to approach thinking about the user experience is to think in these terms:

• What is it like for a new user experiencing the offering for the fjrst time?
• How does their interaction and use change as they learn and

become familiar with the offering?

• How might they use the offering with other products in their life?
• What is the fjnal experience of offering?

While there are endless questions of this sort to consider, think of the primary “use cases” of your concept.

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User Journey: Buying a Car

Research range of cars Plan the trip Go to selected dealership Browse cars Talk to salesperson Consult friends/experts Research specifjc cars Wrap up Take a test drive Prepare for test drive Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 7

Storytelling: Concept Illustration

Birthday tax

By mandating saving for retirement in the early years, this solutions provides baseline retirement planning based on individual performance.

35 25 45 -65 65 25 35 45 55 65 Birthdays Wealth Tax = 10% Tax = 20% Tax = 0% Fund Matures

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Storytelling: Storyboard

Understanding Comics, Scott McCloud, Page 65

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Assignment

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Assignment: Concept in Use - User Journeys Reading

Tell the story of your concept in use through user journeys.

• 1. Defjne primary ways your concept will be used. Use my examples as starting points.
• 2. Draw/sketch/illustrate the steps of use or stages of the experience
• 3. Create presentation with the following:
• One concept illustration communicating how your offering works.
• One user journey which tells the primary story of how a person will experience your

product, service or offering. Your story can be a process fmow or a comic book style storyboard. Chapters 2 and 3 from Understanding Comics, Scott McCloud

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