MONDAY, NOVEMBER 14, 2016 STIA Ratepayers Annual Meeting
Welcome Introduction & Updates TOM NORWALK
New Visit Seattle Team Members Alisa Carroll Marcus Carney Nick Hawley Heather Moreno Director, Public Relations Tourism Manager, Director, Marketing Senior Coordinator, China & Korea Sales & Marketing
2016 DMO Comp Set Budget Comparison DMO BUDGETS (IN MILLIONS) $60.0 TIA/TID/TMD $53 $50.0 $40 $38 $40.0 $30.0 $30.0 $28.0 $26.0 $25 $24 $22 $21 $21 $20.0 $15 $11.3 $10.0 $7.5 $2.2 $1.0 $0.0 $0.0 $0.0 Nashville Austin San Diego Los Angeles Denver San Francisco Portland Vancouver Seattle
Greg Duff GARVEY SCHUBERT BARER
Board Governance DIANE HOLLIDAY GERMAIN
2016 Advisory Board DIANE HOLLIDAY GERMAIN
2016 Advisory Board Diane Holliday Ilse Harley Kyle Asher Chauncey DeVitis David Dolquist Silver Cloud Hotel – Four Seasons Hotel Seattle Germain At-Large Vice-Chair The Paramount Hotel Seattle Seattle Broadway Seattle Marriott Waterfront Chair | The Westin Seattle Marcus Sam Johnson Rene Neidhart Amanda Parsons Kevin Scott Ben Thiele Treppenhauer Pan Pacific Hotel Seattle Renaissance Hotel Seattle Thompson Hotel Seattle Hotel Max The Palladian Hotel Fairmont Olympic Hotel
Ratepayers Annual Meeting Minutes Approval 11/09/15 DIANE HOLLIDAY GERMAIN
Introductions 2017 New Advisory Board Members DIANE HOLLIDAY GERMAIN
2017 New Advisory Board Members Howard Cohen Frank Finneran III Richard Hill Shannon Sheron Pritpal Si ngh Springhill Suites W Hotel Seattle Motif Seattle Clise Properties Hotel 1000 Seattle Downtown
2016 STIA Review ALI DANIELS | JOHN BOESCHE
Leisure Campaign Overview ALI DANIELS
VISITSEATTLE.tv Campaign Recap Update | September 2015 – October 2016 61 million minutes 116 years
VISITSEATTLE.tv
VISITSEATTLE.tv
VISITSEATTLE.tv BEEN THERE, MADE THAT.
VIDEO BEEN THERE, MADE THAT.
VISITSEATTLE.tv CULTURE TRIPPERS
VISITSEATTLE.tv UPCOMING
VISITSEATTLE.tv UPCOMING
VISITSEATTLE.tv UPCOMING
TASTE UPCOMING
TASTE UPCOMING
International/Overseas Overview JOHN BOESCHE
Tourism Development: Inbound Travel
Tourism Development: Inbound Travel
Media Value Report 2015 VS. 2016 YTD MEDIA VALUES JAN. – OCT. | USD $29,955,948 $29,875,789 2015 2016 $12,469,158 $11,482,585 $10,618,932 $4,397,210 $4,033,443 $3,244,970 $3,117,000 $2,641,086 $1,796,086 $1,702,629 $1,670,215 $1,363,947 $959,495 $334,981 China Japan Germany France United Korea Other TOTAL YTD Kingdom Countries rev. 11/07/2016
Tourism Development: Outbound Travel
Tourism Development: Outbound Travel
Arrivals with First Intended Address of Washington State 2013-2015 YOY Data 2015 v. 2014 2014 v. 2013 COUNTRY 2015 2014 2013 (YOY comparison) (YOY comparison) 104,297 10% No data No data 114,926 China 70,913 23% 77,523 -9% 87,126 United Kingdom 54,893 18% 59,902 -8% 64,718 Japan 50,979 13% 57,729 -12% 57,641 Korea 55,528 42,307 31% 47,071 -10% Germany 43,257 44,112 -2% No data No data India 32,743 27,973 17% 29,259 -4% Australia 28,597 26,718 7% 22,818 17% Mexico** 25,676 20,041 28% 22,719 37% France Source: Office of Travel and Tourism, December 2015 | rev. 06/28/2016 7,170 8,326 -14% No data No data Hong Kong **Excludes entry by land
Market Share: Overseas Visitation to the United States 2014 2014 2015 2015 Volume 2015 City Visitation Market Visitation Market Visitation Change Rank Share (000) Share (000) (%) 1 New York City 28.3% 9,891 26.4% 10,132 2% 2 Miami 14.1% 4,933 14.4% 5,509 12% 3 Los Angeles 12.8% 4,472 12.7% 4,857 9% 4 Orlando 12.0% 4,203 12.3% 4,718 12% 5 San Francisco 9.1% 3,179 9.5% 3,632 14% 11 San Diego 3.0% 1,041 3.0% 1,159 11% 15 Seattle 1.7% 587 2.0% 783 33% 18 Florida Keys/Key West 1.5% 507 1.7% 637 26% 21 Dallas 1.2% 409 1.4% 545 33% 22 San Jose 1.2% 423 1.3% 499 18% 23 New Orleans 1.0% 342 1.2% 468 37% Source: National Travel and Tourism Office | rev. 08/11/2016
International Rebranding
2017 Workplan & Budget TOM NORWALK | ALI DANIELS
2016 Forecast 2017 Budget Administrative Expenses 6% Administrative Expenses 9% Estimated $509,000 Estimated $647,122 Marketing Expenses 91% Marketing Expenses 98% Advertising Advertising Public Relations Public Relations Intl Fam, Site Inspect & Press Trips Intl Fam, Site Inspect & Press Trips Intl Client Events & Sales Missions Intl Client Events & Sales Missions Intl Marketing Partnerships Intl Marketing Partnerships Special Events Special Events Photography & Videography Photography & Videography Market Research Market Research Marketing Opportunity Fund _ Marketing Opportunity Fund _ Estimated $7,495,714 Estimated $6,975,878 Total Expenses $8,004,736 Total Expenses $7,623,000 Revenue $7,262,286 Revenue $7,123,000
2017 Budget International FAMs, Site Inspections, Press Trips, Marketing Partnerships, Client Events & $850,000 Missions Special Events $435,000 Photography $65,000 Public Relations $125,000 Research $113,800 Advertising $5,387,078 Operating Expenses $647,122 Total Expenses $7,623,000 Revenue $7,123,000 Fund Balance $2,000,544
2017 Workplan & Budget Discussion & Vote DIANE HOLLIDAY GERMAIN | DAVID DOLQUIST
Thank You 2016 Outgoing Advisory Board Members TOM NORWALK
2016 Outgoing Advisory Board Members Kyle Asher Chauncey DeVitis Diane Holliday Germain Silver Cloud Hotel – Seattle Broadway The Paramount Hotel Seattle The Westin Seattle
New Board Officers DIANE HOLLIDAY GERMAIN
2017 Advisory Board Officers David Dolquist Amanda Parsons Rene Neidhart Chair | Seattle Marriott Waterfront Vice-Chair | Thompson Seattle At-Large | Renaissance Seattle Hotels
Passing of the Gavel to David Dolquist DIANE HOLLIDAY GERMAIN | DAVID DOLQUIST
Thank You & Reception TOM NORWALK
visitseattle.org One Convention Place | 701 Pike Street, Suite 800 | Seattle, WA 98191 (206) 461.5800 | fax (206) 461.5855
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