STIA Ratepayers Annual Meeting Welcome Introduction & Updates - - PowerPoint PPT Presentation

STIA Ratepayers Annual Meeting

MONDAY, NOVEMBER 14, 2016

Welcome

Introduction & Updates

TOM NORWALK

New Visit Seattle Team Members

Marcus Carney

Tourism Manager, China & Korea

Alisa Carroll

Director, Public Relations

Nick Hawley

Director, Marketing

Heather Moreno

Senior Coordinator, Sales & Marketing

$1.0 $0.0 $30.0 $26.0 $0.0 $28.0 $11.3 $2.2 $7.5 $21 $21 $38 $53 $25 $40 $24 $15 $22

$0.0 $10.0 $20.0 $30.0 $40.0 $50.0 $60.0

Nashville Austin San Diego Los Angeles Denver San Francisco Portland Vancouver Seattle

TIA/TID/TMD

2016 DMO Comp Set Budget Comparison

DMO BUDGETS (IN MILLIONS)

Greg Duff

GARVEY SCHUBERT BARER

Board Governance

DIANE HOLLIDAY GERMAIN

2016 Advisory Board

DIANE HOLLIDAY GERMAIN

2016

Advisory Board

Kyle Asher

At-Large The Paramount Hotel Seattle

Ilse Harley

Four Seasons Hotel Seattle

David Dolquist

Vice-Chair Seattle Marriott Waterfront

Chauncey DeVitis

Silver Cloud Hotel – Seattle Broadway

Sam Johnson

Pan Pacific Hotel Seattle

Rene Neidhart

Renaissance Hotel Seattle

Kevin Scott

Hotel Max

Marcus Treppenhauer

Fairmont Olympic Hotel

Diane Holliday Germain

Chair | The Westin Seattle

Ben Thiele

The Palladian Hotel

Amanda Parsons

Thompson Hotel Seattle

Ratepayers Annual Meeting

Minutes Approval 11/09/15

DIANE HOLLIDAY GERMAIN

Introductions

2017 New Advisory Board Members

DIANE HOLLIDAY GERMAIN

2017

New Advisory Board Members

Howard Cohen

Clise Properties

Shannon Sheron

Motif Seattle

Pritpal Singh

Hotel 1000

Frank Finneran III

Springhill Suites Seattle Downtown

Richard Hill

W Hotel Seattle

2016 STIA Review

ALI DANIELS | JOHN BOESCHE

Leisure Campaign Overview

ALI DANIELS

VISITSEATTLE.tv

Campaign Recap Update | September 2015 – October 2016

61 million minutes 116 years

VISITSEATTLE.tv

VISITSEATTLE.tv

BEEN THERE, MADE THAT.

VISITSEATTLE.tv

BEEN THERE, MADE THAT.

VIDEO

CULTURE TRIPPERS

VISITSEATTLE.tv

VISITSEATTLE.tv

UPCOMING

VISITSEATTLE.tv

UPCOMING

VISITSEATTLE.tv

UPCOMING

UPCOMING

TASTE

UPCOMING

TASTE

International/Overseas Overview

JOHN BOESCHE

Tourism Development: Inbound Travel

Tourism Development: Inbound Travel

Media Value Report

$12,469,158 $10,618,932 $1,796,086 $1,702,629 $1,670,215 $334,981 $1,363,947 $29,955,948 $11,482,585 $2,641,086 $4,397,210 $3,244,970 $4,033,443 $959,495 $3,117,000 $29,875,789

China Japan Germany France United Kingdom Korea Other Countries TOTAL YTD

2015 2016

2015 VS. 2016 YTD MEDIA VALUES

• JAN. – OCT. | USD
• rev. 11/07/2016

Tourism Development: Outbound Travel

Tourism Development: Outbound Travel

Source: Office of Travel and Tourism, December 2015 | rev. 06/28/2016

Arrivals with First Intended Address of Washington State

2013-2015 YOY Data

COUNTRY 2015 2014 2015 v. 2014

(YOY comparison)

2013 2014 v. 2013

(YOY comparison)

China

114,926 104,297 10% No data No data

United Kingdom

87,126 70,913 23% 77,523

• 9%

Japan

64,718 54,893 18% 59,902

• 8%

Korea

57,641 50,979 13% 57,729

• 12%

Germany

55,528 42,307 31% 47,071

• 10%

India

43,257 44,112

• 2%

No data No data

Australia

32,743 27,973 17% 29,259

• 4%

Mexico**

28,597 26,718 7% 22,818 17%

France

25,676 20,041 28% 22,719 37%

Hong Kong

7,170 8,326

• 14%

No data No data

**Excludes entry by land

Market Share: Overseas Visitation to the United States

2015 Rank City Visitation 2014 Market Share 2014 Visitation (000) 2015 Market Share 2015 Visitation (000) Volume Change (%)

1 New York City 28.3% 9,891 26.4% 10,132 2% 2 Miami 14.1% 4,933 14.4% 5,509 12% 3 Los Angeles 12.8% 4,472 12.7% 4,857 9% 4 Orlando 12.0% 4,203 12.3% 4,718 12% 5 San Francisco 9.1% 3,179 9.5% 3,632 14% 11 San Diego 3.0% 1,041 3.0% 1,159 11% 15 Seattle 1.7% 587 2.0% 783 33% 18 Florida Keys/Key West 1.5% 507 1.7% 637 26% 21 Dallas 1.2% 409 1.4% 545 33% 22 San Jose 1.2% 423 1.3% 499 18% 23 New Orleans 1.0% 342 1.2% 468 37%

Source: National Travel and Tourism Office | rev. 08/11/2016

International Rebranding

2017 Workplan & Budget

TOM NORWALK | ALI DANIELS

Administrative Expenses 6% Estimated $509,000 Marketing Expenses 91% Advertising Public Relations Intl Fam, Site Inspect & Press Trips Intl Client Events & Sales Missions Intl Marketing Partnerships Special Events Photography & Videography Market Research Marketing Opportunity Fund _ Estimated $7,495,714 Administrative Expenses 9% Estimated $647,122 Marketing Expenses 98% Advertising Public Relations Intl Fam, Site Inspect & Press Trips Intl Client Events & Sales Missions Intl Marketing Partnerships Special Events Photography & Videography Market Research Marketing Opportunity Fund _ Estimated $6,975,878 Total Expenses $8,004,736 Revenue $7,262,286 Total Expenses $7,623,000 Revenue $7,123,000

2016 Forecast 2017 Budget

2017 Budget

International FAMs, Site Inspections, Press Trips, Marketing Partnerships, Client Events & Missions $850,000 Special Events $435,000 Photography $65,000 Public Relations $125,000 Research $113,800 Advertising $5,387,078 Operating Expenses $647,122 Total Expenses $7,623,000 Revenue $7,123,000 Fund Balance $2,000,544

2017 Workplan & Budget

Discussion & Vote

DIANE HOLLIDAY GERMAIN | DAVID DOLQUIST

Thank You

2016 Outgoing Advisory Board Members

TOM NORWALK

2016

Outgoing Advisory Board Members

Kyle Asher

The Paramount Hotel Seattle

Chauncey DeVitis

Silver Cloud Hotel – Seattle Broadway

Diane Holliday Germain

The Westin Seattle

New Board Officers

DIANE HOLLIDAY GERMAIN

2017

Advisory Board Officers

David Dolquist

Chair | Seattle Marriott Waterfront

Rene Neidhart

At-Large | Renaissance Seattle Hotels

Amanda Parsons

Vice-Chair | Thompson Seattle

Passing of the Gavel

to David Dolquist

DIANE HOLLIDAY GERMAIN | DAVID DOLQUIST

Thank You & Reception

TOM NORWALK

One Convention Place | 701 Pike Street, Suite 800 | Seattle, WA 98191 (206) 461.5800 | fax (206) 461.5855

visitseattle.org