Stephanie Tholand Director of Program & Partnership Development - - PowerPoint PPT Presentation

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Stephanie Tholand Director of Program & Partnership Development - - PowerPoint PPT Presentation

Mar 26, 2024 224 likes •490 views

Global international migration and the policy gaps to address the demand for reproductive health and family planning: The Role of Entertainment Mass Media Stephanie Tholand Director of Program & Partnership Development How do we make sure

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Global international migration and the policy gaps to address the demand for reproductive health and family planning:

Stephanie Tholand

Director of Program & Partnership Development

The Role of Entertainment Mass Media

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  • How do we make sure that every person gets

the reproductive health access they need?

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  • How do we make sure that every person gets

the reproductive health access they need?

  • How do we make sure no one gets left behind?
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  • Goal 3: Ensure healthy lives and promote well-

being for all at all ages

  • Goal 4: Ensure inclusive and equitable quality

education and promote lifelong learning

  • pportunities for all
  • Goal 5: Achieve gender equality and empower

all women and girls

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  • Goal 6: Ensure availability and sustainable

management of water and sanitation for all

  • Goal 7: Ensure access to affordable, reliable,

sustainable and modern energy for all

  • Goal 8: Promote sustained, inclusive and

sustainable economic growth, full and productive employment and decent work for all

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  • Goal 3: Ensure healthy lives and promote well-

being for all at all ages

  • Goal 4: Ensure inclusive and equitable quality

education and promote lifelong learning

  • pportunities for all
  • Goal 5: Achieve gender equality and empower

all women and girls

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  • Goal 6: Ensure availability and sustainable

management of water and sanitation for all

  • Goal 7: Ensure access to affordable, reliable,

sustainable and modern energy for all

  • Goal 8: Promote sustained, inclusive and

sustainable economic growth, full and productive employment and decent work for all

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* Multi-issue

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* Multi-issue * Regional

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* Multi-issue * Regional * Big-picture

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Credit: Stella Paul/IPS source: EEWMagazine.com

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How does PMC’s entertainment strategy meet the “FOR ALL” challenge?

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  • Mass-media creates diverse, national reach
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  • Sensitive topics
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  • Cost-effective due to scale
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  • Local languages
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  • Reaches illiterate groups
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PMC’s Entertainment Methodology

  • Complex personal issues.
  • Show, don’t tell.
  • Entertain. Gripping stories.
  • Vicarious learning.
  • Shifting social norms and attitudes.
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Dramas can change social norms across many communities, FOR ALL, even on complex personal issues like family planning and reproductive health, and even for migrant populations.