Starting Over a Flop T H E E L E C T R I C C A R I S Too - - PowerPoint PPT Presentation

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Jul 23, 2023 104 likes •167 views

Starting Over a Flop T H E E L E C T R I C C A R I S Too ugly No clear buyers No charging infrastructure GM EV1 Now discontinued Incumbents have Wait for someone else to approached it in build the infrastructure All the Appeal

SLIDE 1

Starting Over

SLIDE 2

a Flop

Too ugly No clear buyers No charging infrastructure

T H E E L E C T R I C C A R I S

GM EV1 Now discontinued

SLIDE 3

Wait for someone else to build the infrastructure Appeal only to consumer “green” desires Leverage existing product/ manufacturing lines Sell through existing distribution channels Incumbents have approached it in

All the wrong ways

SLIDE 4

What if we approached the electric car from

Build in-house from the ground up Target high-end market of enthusiasts Map out a path for charging infra Sell D2C and own dealerships

First Principles?

SLIDE 5

Our Electric Car

INTRODUCING

POWERFUL ENGINE 0-60 in 3 seconds INFOTAINMENT 10” screen SIMPLE CHARGING at our stations WHISPER QUIET at any speed