STANDARDISATION FOR THE MULTILINGUAL WEB: A DRIVER OF BUSINESS - - PowerPoint PPT Presentation

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STANDARDISATION FOR THE MULTILINGUAL WEB: A DRIVER OF BUSINESS - - PowerPoint PPT Presentation

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STANDARDISATION FOR THE MULTILINGUAL WEB: A DRIVER OF BUSINESS OPPORTUNITIES ROME, MARCH 2013 2013.03.25 Seite 2 Standardisation for the multilingual Web: a driver of business opportunities Cocomore Who we are, what we do, what drew us to

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STANDARDISATION FOR THE MULTILINGUAL WEB: A DRIVER OF BUSINESS OPPORTUNITIES

ROME, MARCH 2013

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Seite 2 2013.03.25

Cocomore – Who we are, what we do, what drew us to MLW-LT?

Standardisation for the multilingual Web: a driver of business opportunities

An agency for communication and IT with three offices in Europe and a team of 150 Extensive experience in open-source software, interface development and an understanding of the content creation side The largest Drupal development team in Germany and Spain The wish to provide better multilingual solutions for clients and to lay the foundation for a long-term CMS-to-localization chain integration

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Cocomore: Our Task in MLW-LT

Standardisation for the multilingual Web: a driver of business opportunities

Standardization

ITS 2.0

Drupal & HTML5

XML

Use case: Showing business benefits for (translation) industry

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VDMA: German machinery and plant manufacturers' association Largest industrial association in the capital goods industry in Europe (3170 industrial members)

  • Highly export-oriented

Use Case: VDMA

Standardisation for the multilingual Web: a driver of business opportunities

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Seite 5 2013.03.25

VDMA: German machinery and plant manufacturers' association Largest industrial association in the capital goods industry in Europe (3170 industrial members)

  • Highly export-oriented

Use Case: VDMA

Standardisation for the multilingual Web: a driver of business opportunities

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Use case: Multilingual Challenge at VDMA

Standardisation for the multilingual Web: a driver of business opportunities

  • Currently 9 standard languages

Online & offline publications for the umbrella association and 65 sub- sectors Central product database vdma-e-market.de

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  • Translated 141 press releases
  • Using Drupal MLW-LT modules

Automatic content round tripping with Linguaserve as LSP Languages: GER, FR, ZH

Use Case: MLW-LT as a Solution

Standardisation for the multilingual Web: a driver of business opportunities

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Implemented ITS 2.0 rules to Drupal Developed and implemented WYSIWYG editor plugin to add local metadata to Drupal

  • Developed and implemented a language management tool to view and edit

metadata inside Drupal, without changing the content (jQuery Plugin) Extended the Drupal Translation Management Tool (TMGMT) to handle integrated, however distributed, tagging and translation workflows

  • E.g. Linguaserve, JSI Enrycher

Extended TMGMT to export Drupal strings

MLW-LT Features developed by Cocomore

Standardisation for the multilingual Web: a driver of business opportunities

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Use Case: Workflow

Language Service Provider XML & ITS 2.0

Standardisation for the multilingual Web: a driver of business opportunities

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CMS: Editing Content

Standardisation for the multilingual Web: a driver of business opportunities

Do not translate Only translate for the following locales Text analysis Localization note Language setting

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CMS: Editing Content

Standardisation for the multilingual Web: a driver of business opportunities

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Sending it to LSP - XML File Export

Standardisation for the multilingual Web: a driver of business opportunities

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LSP: XML File Import

Standardisation for the multilingual Web: a driver of business opportunities

Domain Localization note (global) Additional XML metadata Localization note (local) Language setting Do not translate

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CMS: Review Process

Standardisation for the multilingual Web: a driver of business opportunities

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CMS: Translation Process Overview

Standardisation for the multilingual Web: a driver of business opportunities

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CMS: Language Management

Standardisation for the multilingual Web: a driver of business opportunities

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VDMA: View

Standardisation for the multilingual Web: a driver of business opportunities

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VDMA: View

Standardisation for the multilingual Web: a driver of business opportunities

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Seite 19 2013.03.25

VDMA: View

Standardisation for the multilingual Web: a driver of business opportunities

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MLW-LT Benefit: 84 % Time saved for the Client

Standardisation for the multilingual Web: a driver of business opportunities

CMS/client tasks ¡

Estimated time* with manual procedure ¡ Time* with new workflow ¡ Time* savings ¡ Annotation of content ¡ 10 minutes ¡ 5 minutes ¡ 5 minutes ¡ Extracting and preparing the source content from Drupal (file to be sent) ¡ 4 minutes ¡ 0 minutes ¡ 4 minutes ¡ Sending the source content to be translated ¡ 3 minutes ¡ 0 minutes ¡ 3 minutes ¡ Receiving and storing the translated content ¡ 4 minutes ¡ 0 minutes ¡ 4 minutes ¡ Inserting the translated content into Drupal and preparing the review ¡ 7 minutes ¡ 0 minutes ¡ 7 minutes ¡ Publishing the content ¡ 4 minutes ¡ 0 minutes ¡ 4 minutes ¡ TOTAL ¡ 32’ ¡ 5’ ¡ 27’ ¡

*time per use case unit (press release)

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MLW-LT Benefit: 84 % Time saved for the Client

Standardisation for the multilingual Web: a driver of business opportunities

CMS/Client side tasks ¡

Estimated time* with manual procedure ¡ Time* with new workflow ¡ Time* savings ¡ Annotation of content ¡ 10 minutes ¡ 5 minutes ¡ 5 minutes ¡ Extracting and preparing the source content from Drupal (file to be sent) ¡ 4 minutes ¡ 0 minutes ¡ 4 minutes ¡ Sending the source content to be translated ¡ 3 minutes ¡ 0 minutes ¡ 3 minutes ¡ Receiving and storing the translated content ¡ 4 minutes ¡ 0 minutes ¡ 4 minutes ¡ Inserting the translated content into Drupal and preparing the review ¡ 7 minutes ¡ 0 minutes ¡ 7 minutes ¡ Publishing the content ¡ 4 minutes ¡ 0 minutes ¡ 4 minutes ¡

TOTAL ¡ 32’ ¡ 5’ ¡ 27’ ¡

Time saved: 27 min (84 %)

*time per use case unit (press release)

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MLW-LT Benefit: 83 % Time saved for the LSP

Standardisation for the multilingual Web: a driver of business opportunities

LSP tasks ¡

Estimated time* with manual procedure ¡ Time* with new workflow ¡ Time* savings ¡ Receiving, storing and confirming the source content from Drupal (file received) ¡ 5 minutes ¡ 0 minutes ¡ 5 minutes ¡ Managing the different workflow steps: pre- production, translation, revision, and post- production ¡ 20 minutes ¡ 5 minutes ¡ 15 minutes ¡ Processing the ITS annotation ¡ 15 minutes ¡ 2 minutes ¡ 13 minutes ¡ Tracking administrative information (dates, resources, accounting…) ¡ 15 minutes ¡ 3 minutes ¡ 12 minutes ¡ Sending the translated content ¡ 5 minutes ¡ 0 minutes ¡ 5 minutes ¡ TOTAL ¡ 60’ ¡ 10’ ¡ 50’ ¡

*time per use case unit (press release)

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MLW-LT Benefit: 83 % Time saved for the LSP

Standardisation for the multilingual Web: a driver of business opportunities

LSP side tasks ¡

Estimated time* with manual procedure ¡ Time* with new workflow ¡ Time* savings ¡ Receiving, storing and confirming the source content from Drupal (file received) ¡ 5 minutes ¡ 0 minutes ¡ 5 minutes ¡ Managing the different workflow steps: pre- production, translation, revision, and post- production ¡ 20 minutes ¡ 5 minutes ¡ 15 minutes ¡ Processing the ITS annotation ¡ 15 minutes ¡ 2 minutes ¡ 13 minutes ¡ Tracking administrative information (dates, resources, accounting…) ¡ 15 minutes ¡ 3 minutes ¡ 12 minutes ¡ Sending the translated content ¡ 5 minutes ¡ 0 minutes ¡ 5 minutes ¡

TOTAL ¡ 60’ ¡ 10’ ¡ 50’ ¡

Time saved: 50 min (83 %)

*time per use case unit (press release)

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Conclusion MLW-LT: Standardized Translation Management saves valuable Resources

Standardisation for the multilingual Web: a driver of business opportunities

  • Reducing the delivery time by more than 30%: from ca. 4 h to less than 2:45 h
  • For the project management, annotation and round tripping tasks

the amount of time is reduced from about 1:32 h to around 15 min

  • Professional human translators need around 2:30 h

for a 600-word document (DE to FR)

Further time and money savings possible through machine translation Computer-aided tagging and automatic content roundtripping save time & money: > 80%

–30% total 4.00h

2.30h