How to Win Back your Time & the Game Sponsorship Management System Sébastien Auger Sponsorium sebastien@sponsor.com
How do You Win Back your Time & the Game?
MULTITASKING?
http://mashable.com/2012/08/13/multitasking-infographic/
http://mashable.com/2012/08/13/multitasking-infographic/
SPONSORSHIPS MANAGE COMMUNICATION VALUATION FILTER BUSINESS INTELLIGENT STREAMLINE PRIORITISE MEASUREMENT PROUVE ROO PRODUCTIVE EMOTIONS MAXIMISE CLIENTS TRANSPARENCY OPTIMIZE RESEARCH EVENT MANAGEMENT COMMUNITY SELL INTERNALLY BENCHMARKS AUTOMATE EFFICIENT METHOD RESPONSIVE SOCIAL MEDIA INCREASE YOUR PERFORMANCE STRATEGY ROI REPORT BUDGET EVALUATE ENGAGEMENT SHARED KNOWLEDGE PORTFOLIO AMBUSH COOPERATION PARTNERSHIP
– evaluation system What is the next step? Internal database online form + database Box system online form mail, phone email, phone, fax, contacts Evolution of Sponsorship Management System
Sponsorship is a Service
Systemic Environment Different Actors-Stakeholders Multi-Layered Activities
The Next Step is… Process Automation & Added Value Tasks
SPONSORSHIPS MANAGE COMMUNICATION VALUATION FILTER BUSINESS INTELLIGENT STREAMLINE PRIORITISE MEASUREMENT PROUVE ROO PRODUCTIVE EMOTIONS MAXIMISE CLIENTS TRANSPARENCY OPTIMIZE RESEARCH EVENT MANAGEMENT COMMUNITY SELL INTERNALLY BENCHMARKS AUTOMATE EFFICIENT METHOD RESPONSIVE SOCIAL MEDIA INCREASE YOUR PERFORMANCE STRATEGY ROI REPORT BUDGET EVALUATE ENGAGEMENT SHARED KNOWLEDGE PORTFOLIO AMBUSH COOPERATION PARTNERSHIP
FILTER REPORT EVALUATE MANAGE Pillars of Sponsorship Management System
FILTER Thousands of Sponsorship Opportunities a Year Getting Numerous Phone Calls Everyday from Properties
FILTER Clear Sponsorship Policy on your Web Site Clear Definition of KPIs Publish an Online Submission Form
EVALUATE Intuition No Approved Key Criteria or Objective
EVALUATE Identify Key Objectives Prioritize Your Objectives Weight Them Accordingly
EVALUATE - - - - - - - - - - - - - - - - - - - - - PTS WINNER COSTLY SCORE EVALUATION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - EXPLOITABLE WEAK 0 COST PER POINT $/PTS EVALUATION
MANAGE No Control over the Process No Clear Definition – Activities & Duties Difficulty to Measure
MANAGE Organizing – Activities, Roles & Coordination Measurement – Controlling & Benchmarking
REPORT Lots of Adhoc Reports No Reporting Ownership No Data Ownership
REPORT Create a List of Needed Reports with Managment Circle Back to your KPIs Have One Reporting Guru
Keep it Simple !!! Fresh Pasta – Dating 12 TH Century Ingredients: Flour Eggs Olive Oil
Real Data 116 Brands 85,000 Sponsorship Opportunites
FILTER REPORT EVALUATE MANAGE Pillars of Sponsorship Management System
600 559 550 515 500 471 464 447 450 Partnerships 400 Proposals 359 350 300 250 200 One year or less Two years Three years or more
Now – Real Life Examples FILTER REPORT EVALUATE MANAGE
Now – Real Life Examples Chrystal Robert Lucie Lamoureux
No Fit = Assigned for New decline review Proposal letter logged received Proceed = Internal Possible fit approval = sponsee process dialogue Disqualified = decline Approval Approved to letter not proceed = No fit received = negotiation after all = decline decline letter letter Post Activation & Agreement Evaluation Management development
Thank You How to Win Back your Time & the Game Sébastien Auger Sponsorium sebastien@sponsor.com
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