Sponsors Wednesday Webinars Upcoming Webinars- 8/26 Newsletters - - PowerPoint PPT Presentation
Sponsors Wednesday Webinars Upcoming Webinars- 8/26 Newsletters August 12, 2015 9/9 How to Create a WordPress Blog Editorial Calendars 9/23 Agvocacy 10/14 Figuring out Facebook Pages 12:00 pm 10/28 Snap It, Then App It
Wednesday Webinars
www.extension.umd.edu/womeninag August 12, 2015 Editorial Calendars 12:00 pm Christy Mannering, University of Delaware Web Developer Upcoming Webinars-
8/26 – Newsletters 9/9 – How to Create a WordPress Blog 9/23 – Agvocacy 10/14 – Figuring out Facebook Pages 10/28 – Snap It, Then App It
To organize your print and digital media
Facebook: www.facebook.com/scrink (personal) www.facebook.com/UDcanr (professional) Twitter: @bringmeupmusic (personal) @UDCANR (professional)
Christy Mannering Web Developer, University of Delaware cmanneri@udel.edu
▪ Why?
▪ To organize and schedule the publication of content
across different media outlets.
▪ Blog posts ▪ Twitter ▪ Facebook ▪ YouTube ▪ Instagram ▪ E-newsletters ▪ Press releases
▪ You want something you’ll use consistently,
not something you will look at for one month and then forget about.
▪ Editorial calendars provide a tangible,
visual way of organizing which you can print out and tack up, keep online or send
report of what you’re doing.
▪ Providing a work flow to collaborate can help
minimize duplication and help to share content across networks with other markets in your niche category.
▪ These are not meant to be steadfast or concrete,
they are meant to guide you as a content manager.
▪ You won’t forget any important dates around the
corner.
▪ Since this is planned ahead you know you’ll always have
something in mind to post about even if you come in on a Monday and are completely blanking on ideas.
▪ Dates you plan to do a task (having this in a calendar accessible to
your team allows for collaboration and allows for you to go on vacation)
▪ Dates to create content for themed purposes.
▪ Your calendar can include holidays, special days in history, even gardening
cycles for when certain items are typically planted or harvested.
▪ Specify what outlets to post on (ie. Twitter or YouTube or Blog, etc.) ▪ If you choose to you can assign certain people to the tasks with an
assignment column in the calendar.
▪ You can also develop relationships with other bloggers and schedule
time on your calendar for sharing their content.
▪ Each post should have a purpose. Even if the purpose is
light hearted and you just want to share a beautiful photo you captured in the garden of a honey bee on a flower.
▪ The purpose here is to connect with your audience outside or
typical fact sheets or research articles.
▪ Think about how you might measure the post. Do you
want to obtain more likes or more follows? Are you looking for people to sign-up for your newsletter?
▪ There are plenty of software
packages and online tools available to help with creating an editorial calendar.
▪ Here is an example of a WordPress
plugin called CoSchedule. ▪
$15/month (free trial)
▪ Editorial Calendar (free)
▪ https://wordpress.org/plugins/editorial-calendar/
▪ Edit Flow (free)
▪ https://wordpress.org/plugins/edit-flow/
▪ Press Forward (free)
▪ https://wordpress.org/plugins/pressforward/
▪
This one collects content from other sources online into a tool on WordPress which allows you to discuss and collaborate with team members.
▪ A sample of an editorial calendar we use in our office will be available
for download at the end of this presenation.
▪ Hootsuite offers a free template:
▪ http://blog.hootsuite.com/wp-content/uploads/2014/12/Editorial-Calendar-
Template.xlsx
▪ Curata (a content marketing site) has a bunch of examples available:
▪ http://www.curata.com/blog/content-marketing-editorial-calendar-templates-
the-ultimate-list/
▪ Trying using Google Analytics
to help you with this part.
▪ You can look at insights and
analytics across platforms but Google Analytics can also give you an idea of how people to your content. ▪
Acquisition > Social > Network Referrals
▪ The chart below offers some
basic guidelines.
▪ However, this is dependent
upon how much content you have and how often your audience refers to social media.
have to link to your own materials or website.
adding your own commentary to relevant third-party content. #thisdayinhistory
guest blog posts or Q&A interviews on relevant topics.
which you feel your audience will appreciate.
content into one area based on tags and keywords. You can easily find what other people are talking about pertaining to areas or fields in which you specialize.
visually.
▪ Infographics
▪ I use infographics a lot to explain things. They can be posted online and shared
▪ Venngage is the best infographic maker I have found online. There is a free and
a premium version.
▪ Memes and quotes are often shared a lot across social media. You can
make your own.
▪ Have a customer testimony worth sharing or a new tip from an
expert you think your audience would enjoy?
▪ Create a “quote image” using these tools:
▪
Recite - http://recitethis.com/ (Just plug your quote into the box they provide and choose a template.)
▪
QuotesCover - http://quotescover.com/ (The site allows you to create quote designs for Twitter, Google+, and Facebook.)
▪ Collages of your latest garden tour or hands-on training?
▪ Use Fotor - http://www.fotor.com/features/collage.html ▪ Photovisi - http://www.photovisi.com/
▪ Some research and articles greatly benefit from
video explanations.
▪ Remember to keep it simple, videos longer than 5
minutes are usually not necessary.
▪ Always film horizontal, never ever vertical. ▪ Make sure your audio is clear if you are filming an
interview with an expert, while grasshopper frequencies can be cut from video it’s very difficult to do.
▪ Now that you have a calendar and you have content you need to
make sure to follow-up with any extra engagement.
▪ If people share your content or ask questions just be sure to take time to thank
them for sharing or by finding an answer to their question.
▪ If you ever tease something online, “Stay tuned for our Friday
gardening tip.” Make sure to actually post something on Friday.
▪ Go back into your editorial calendar to measure how items did. ▪ Create a column which allows you to input data about how much
engagement or how many clicks something received. This will help you to see trends of what your audiences like so you can create similar content in the future.
▪ So if you post on National Ice Cream Day and it does well then you
have a post planned for next year!