SPONSORS COUNTERPARTS Level of counterparts is subject to each sponsor’s category; please refer to your contract for acknowledgement of your rights .
USING RIGHTS OF THE DAKAR BRAND
USING RIGHTS As a sponsor of the event, you have logos, appellations and supports using rights to refer to your Dakar sponsorship. Official Poster Authorized Signs Co-Branding Logo • Official Name • Event Name • Co-Branding Logo • Official Event Poster • Official Event Map Official Map Authorized Supports • Advertising Document • Promotional Document • Commercial Document • Audio-visual Media Each application of the Dakar signs shall be submitted to the Organizer for approval before use 3
USING RIGHTS Non Authorized Use - It’s not allowed to include non- sponsors logo in a Dakar communication The co-branding logo shall not be - The Dakar claim “Dream, Dare, It” is edited Live exclusively for the Organizer’s communication - “Kit Dakar” mustn’t be use because the product is not created by the organisation The co-branding logo is exclusively for association of the sponsor with The Dakar logo is exclusively for the event. the Organizer’s communication. It can’t be used for team The co-branding logo should be communication. The Team logo used here should be used here. 4
USING RIGHTS Co-Branding logo authorized use 5
BRAND VISIBILITY
Brand Visibility Brand Visibility Edition On-Ground Visibility Supports Supports 7
BRAND VISIBILITY Edition Supports Print • Official Poster • Official Route Map • Race and Assistance Maps • Bivouac Map • Event Roadbook • Results and Standings Documents • Press Kit Others • Official Book • Official Movie Each application of the sponsors’ logo will be submitted to the sponsor for approval before use 8 Logo to be sent by: October 15
BRAND VISIBILITY Edition Supports Promotion Campaign Partner Trademark presence on communication visuals Each application of the sponsors’ logo will be submitted to the sponsor for approval before use 9
BRAND VISIBILITY On-Ground Visibility Supports • Vehicle stickers • Dakar Village and Podiums arches • Interview Backdrop • Banners • Flying banners • Roll-ups Each application of the sponsors’ logo will be submitted to the sponsor for approval before use 10 Logo to be sent by: September 15
MEDIAS
MEDIAS MEDIAS Audience Competitor’s Digital Press Visibility Relations Relation Relation 12
MEDIAS DIGITAL VISIBILITY Dakar App Web Site Sponsor Website 12,2 millions visits +6,5% vs 2019 300 000 Active Users Right to create a section dedicate to your Dakar partnership on your Visibility on the 4 website versions Logo in the partners sections website (EN,FR,ES,AR ) 13 Content to be sent by: November 15
MEDIAS DIGITAL VISIBILITY Dakar Social Media New Media Content Followers: 4 Millions +10% vs 2019 Video platform visited : 87 Millions +50% vs 2019 • Right to use official videos via Dailymotion/YouTube (embed) • Right to use official videos on Facebook (via crosspost) 2,2 M 460 K 1 M Visibility on the Event ‘s Social Medias /!\ Content shall be linked to the partnership 14
MEDIAS PRESS RELATIONS CONCEPT • Dakar Tour: presentations to the competitor • Press Conferences: presentations to the Media ACTION • Invitations • Activation opportunities • Press Folder delivery • Promoters • Database Use 15
MEDIAS COMMUNICATION WITH COMPETITORS and PUBLIC Public’s Newsletter Competitors’ Newsletter Sponsors offers on the website 16 Content to be sent by: November 30
MEDIAS PHOTOS AND VIDEOS PRODUCTION VIDEOS IMAGES RACE ACTIVATION RACE ACTIVATION* Source: Dakar photo library https://mediacontent.aso.fr Source: Dakar Dailymotion/YouTube accounts Rules of use: mention photographer (credit) Rules of use: embed or crosspost 17 Sponsor’s brief to be sent by: November 15
FIELD ACTIONS
FIELD ACTIONS FIELD ACTIONS Dakar Service Dakar Village Sampling Center // Oasis Zone 19
FIELD ACTIONS Entertainment zone Sponsors area DAKAR VILLAGE CONCEPT • Zone dedicated to the public • Real Dakar Experience • Promotion of the event • During scrutineering and administrative check Podium EVENTS • Start: Jeddah – 1 st & 2 nd of January • Rest Day: Hail – 9 th of January • Arrival: Jeddah – 15 th of January Closed Park 20
FIELD ACTIONS DAKAR VILLAGE COMPETITORS SCHEDULE WAITNG PARK ARRIVAL IN JEDDAH UNLOADING PARK JANUARY 1 – 2 PROLOGUE AND ADMINISTRATIVE TECHNICAL TRANSFER TO THE INTERVIEW ON THE CLOSED PARK SCRUTINEERING SCRUTINEERING CLOSED PARK DAKAR VILLAGE PODIUM JANUARY 2 - PM JANUARY 3 PODIUM CLOSED PARK 1ST STAGE CEREMONY 21
FIELD ACTIONS DAKAR VILLAGE DAKAR RALLY EXPERIENCE • Closed Park • Vehicles parade on the podium • Firming sessions and interviews • Video content • Dakar museum • Gaming area • Sport shows (MX freestyle, stunt…) • Dakar daily outdoor movie night 22
FIELD ACTIONS DAKAR VILLAGE SPONSORS AREA • Dedicated area open to the public without restrictions • Animations, sampling • Sponsor logo on screens • 30 seconds video clip of your brand • Speaker’s announcements 23 Confirmation of participation before: October 30
FIELD ACTIONS BIVOUAC CONCEPT The bivouac is a working area located between the finish time controls and the start of a stage. It is a controlled and secured closed surface area, which access is exclusively and uniquely reserved for all persons accredited by the Organizer. • Between 2,500 and 3,000 people gather there daily: • The competitors and their assistance crews • Assistance between competitors still in the race and vehicles and / or persons entered in the assistance category is allowed. • The Organization: the organizers, the race marshals, officiating the competition, the medical staff, the media corps (TV production teams, digital teams, journalists, photographers), the sponsors offering services, the guests 25
FIELD ACTIONS DAKAR SERVICE CENTER (DSC) Motul Racing Lab BFGoordrich Tires Workshop CONCEPT • Dedicated area in the bivouacs • Service offered to all competitors, media and organization • Service should be useful, free • Operation timings: daily from 3pm to 11pm (except on marathon bivouacs for mechanical services) ACTION • Activate your brand by offering products or services OBJECTIVE • Build relationship with motorsport professionals • Gather data for R&D, sales… Mercedes Benz Trucks – Beast of the Bivouac Kärcher Cleaning Center 26 Confirmation of participation before: October 30
HOSPITALITY
HOSPITALITY HOSPITALITY Scrutineering Podiums Bivouac 28
HOSPITALITY SCRUTINEERING EUROPE & KSA Invitations to the administrative and technical checks. • Date : Beginning December and January • Location : Le Castellet (F1 France GP) & Jeddah Stadium This program includes: • Guided visit (by a pilot) • Access to lounge area • Test Drive* • Private parking Program available for sponsors only 29 Confirmation of the invitations to be sent by: November 15th
HOSPITALITY DAKAR CLUB PODIUMS Invitations to the Podium private lounge area. Start Arrival Date : January 2 nd PM • Date : January 15 th PM • • • Location : Jeddah Location : Jeddah Start Podium This program includes: • Access to hospitality area Arrival • Cocktail (finger food) and open bar Podium • View on competitors passing on the podium • Presence of pilots and ambassadors • Welcome gift Program available for sales also 30 Confirmation of the invitations to be sent by: November 15th
HOSPITALITY DAKAR CLUB BIVOUACS Invitations to the restricted area of the organization and competitors bivouac. • Date : January 3 to 15 • Location : to be confirmed This program includes: • Access to the bivouac • Access to the hospitality area : finger food, open bar, lunch or dinner • Guided visit (by a pilot) • Welcome gift • Private parking The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of guests presence) including: access to the bivouac and lounge, and guided visit. Program available for sales also 31 Allocation of the invitations to be sent by: November 15th
PRACTICAL INFORMATION
ACCREDITATION DAKAR VILLAGE BIVOUAC MEDIA - Accreditation for sponsor Director - Permanent Accreditation Bracelets for partners staff ➔ Included in the contract - Daily Accreditation ➔ Included in the contract ➔ Refer to - Accreditation for Dakar Service Center staff https://www.dakar.com/en/ide ➔ subject to additional costs if not ntification-media-area included in the contract 33 Request to be sent by: October 30
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