SPONSORS COUNTERPARTS Level of counterparts is subject to each - - PowerPoint PPT Presentation

SPONSORS COUNTERPARTS

Level of counterparts is subject to each sponsor’s category; please refer to your contract for acknowledgement of your rights.

USING RIGHTS OF THE DAKAR BRAND

USING RIGHTS

3 As a sponsor of the event, you have logos, appellations and supports using rights to refer to your Dakar sponsorship.

Authorized Signs

• Official Name
• Event Name
• Co-Branding Logo
• Official Event Poster
• Official Event Map

Co-Branding Logo

Authorized Supports

• Advertising Document
• Promotional Document
• Commercial Document
• Audio-visual Media

Each application of the Dakar signs shall be submitted to the Organizer for approval before use

Official Poster Official Map

USING RIGHTS

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• It’s not allowed to include non-

sponsors logo in a Dakar communication

• The Dakar claim “Dream, Dare,

Live It” is exclusively for the Organizer’s communication

• “Kit

Dakar” mustn’t be use because the product is not created by the organisation The co-branding logo shall not be edited The Dakar logo is exclusively for the Organizer’s communication. The co-branding logo should be used here The co-branding logo is exclusively for association of the sponsor with the event. It can’t be used for team

• communication. The Team logo

should be used here. Non Authorized Use

USING RIGHTS

5 Co-Branding logo authorized use

BRAND VISIBILITY

Brand Visibility

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Brand Visibility

Edition Supports On-Ground Visibility Supports

BRAND VISIBILITY

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Edition Supports

Print

• Official Poster
• Official Route Map
• Race and Assistance Maps
• Bivouac Map
• Event Roadbook
• Results and Standings Documents
• Press Kit
• Official Book
• Official Movie

Each application of the sponsors’ logo will be submitted to the sponsor for approval before use

Others

Logo to be sent by: October 15

BRAND VISIBILITY

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Edition Supports

Promotion Campaign

Partner Trademark presence on communication visuals

Each application of the sponsors’ logo will be submitted to the sponsor for approval before use

BRAND VISIBILITY

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On-Ground Visibility Supports

• Vehicle stickers
• Dakar Village and Podiums

arches

• Interview Backdrop
• Banners
• Flying banners
• Roll-ups

Each application of the sponsors’ logo will be submitted to the sponsor for approval before use

Logo to be sent by: September 15

MEDIAS

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MEDIAS

Digital Visibility Press Relations Competitor’s Relation Audience Relation

MEDIAS

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DIGITAL VISIBILITY

MEDIAS

Logo in the partners sections Sponsor Website Right to create a section dedicate to your Dakar partnership

• n

your website 300 000 Active Users Dakar App

Content to be sent by: November 15

Visibility on the 4 website versions (EN,FR,ES,AR ) 12,2 millions visits +6,5% vs 2019 Web Site

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DIGITAL VISIBILITY

MEDIAS

New Media Content

• Right to use official videos via Dailymotion/YouTube (embed)
• Right to use official videos on Facebook (via crosspost)

Dakar Social Media

Visibility on the Event ‘s Social Medias

/!\ Content shall be linked to the partnership

460 K 2,2 M 1 M

Video platform visited : 87 Millions +50% vs 2019 Followers: 4 Millions +10% vs 2019

MEDIAS

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CONCEPT

• Dakar Tour: presentations to the

competitor

• Press Conferences: presentations to the

Media

PRESS RELATIONS

ACTION

• Invitations
• Activation opportunities
• Press Folder delivery
• Promoters
• Database Use

MEDIAS

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COMMUNICATION WITH COMPETITORS and PUBLIC

Sponsors offers on the website Competitors’ Newsletter Public’s Newsletter

Content to be sent by: November 30

MEDIAS

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PHOTOS AND VIDEOS PRODUCTION

ACTIVATION

Source: Dakar photo library https://mediacontent.aso.fr Rules of use: mention photographer (credit)

IMAGES

RACE

VIDEOS

RACE ACTIVATION*

Source: Dakar Dailymotion/YouTube accounts Rules of use: embed or crosspost Sponsor’s brief to be sent by: November 15

FIELD ACTIONS

FIELD ACTIONS

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FIELD ACTIONS

Dakar Village Sampling Dakar Service Center // Oasis Zone

FIELD ACTIONS

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CONCEPT

• Zone dedicated to the public
• Real Dakar Experience
• Promotion of the event
• During scrutineering and administrative check

DAKAR VILLAGE

EVENTS

• Start:

Jeddah – 1st & 2nd of January

• Rest Day:

Hail – 9th of January

• Arrival:

Jeddah – 15th of January

Podium Closed Park Sponsors area Entertainment zone

FIELD ACTIONS

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DAKAR VILLAGE

ARRIVAL IN JEDDAH WAITNG PARK CLOSED PARK UNLOADING PARK

ADMINISTRATIVE SCRUTINEERING TECHNICAL SCRUTINEERING PROLOGUE AND INTERVIEW ON THE DAKAR VILLAGE PODIUM TRANSFER TO THE CLOSED PARK

PODIUM CEREMONY 1ST STAGE CLOSED PARK

JANUARY 1 – 2 JANUARY 3 JANUARY 2 - PM COMPETITORS SCHEDULE

FIELD ACTIONS

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DAKAR VILLAGE

DAKAR RALLY EXPERIENCE

• Closed Park
• Vehicles parade on the podium
• Firming sessions and interviews
• Video content
• Dakar museum
• Gaming area
• Sport shows (MX freestyle, stunt…)
• Dakar daily outdoor movie night

FIELD ACTIONS

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SPONSORS AREA

• Dedicated area open to the public

without restrictions

• Animations, sampling
• Sponsor logo on screens
• 30 seconds video clip of your brand
• Speaker’s announcements

DAKAR VILLAGE

Confirmation of participation before: October 30

FIELD ACTIONS

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CONCEPT

The bivouac is a working area located between the finish time controls and the start of a stage. It is a controlled and secured closed surface area, which access is exclusively and uniquely reserved for all persons accredited by the Organizer.

• Between 2,500 and 3,000 people gather there daily:
• The competitors and their assistance crews
• Assistance between competitors still in the race and

vehicles and / or persons entered in the assistance category is allowed.

• The Organization: the organizers, the race marshals,
• fficiating the competition, the medical staff, the media

corps (TV production teams, digital teams, journalists, photographers), the sponsors offering services, the guests

BIVOUAC

FIELD ACTIONS

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CONCEPT

• Dedicated area in the bivouacs
• Service offered to all competitors, media

and organization

• Service should be useful, free
• Operation timings: daily from 3pm to

11pm (except on marathon bivouacs for mechanical

services)

DAKAR SERVICE CENTER (DSC)

ACTION

• Activate your brand by offering products or

services

BFGoordrich Tires Workshop Motul Racing Lab Kärcher Cleaning Center Mercedes Benz Trucks – Beast of the Bivouac

OBJECTIVE

• Build relationship with motorsport

professionals

• Gather data for R&D, sales…

Confirmation of participation before: October 30

HOSPITALITY

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HOSPITALITY

Scrutineering Podiums Bivouac

HOSPITALITY

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SCRUTINEERING EUROPE & KSA

HOSPITALITY

Invitations to the administrative and technical checks.

• Date : Beginning December and January
• Location: Le Castellet (F1 France GP) & Jeddah Stadium

This program includes:

• Guided visit (by a pilot)
• Access to lounge area
• Test Drive*
• Private parking

Program available for sponsors only

Confirmation of the invitations to be sent by: November 15th

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DAKAR CLUB PODIUMS

HOSPITALITY

Start Podium Arrival Podium

Program available for sales also

Invitations to the Podium private lounge area. Start

• Date : January 2nd PM
• Location: Jeddah

This program includes:

• Access to hospitality area
• Cocktail (finger food) and open bar
• View on competitors passing on the podium
• Presence of pilots and ambassadors
• Welcome gift

Arrival

• Date : January 15th PM
• Location: Jeddah

Confirmation of the invitations to be sent by: November 15th

Invitations to the restricted area of the organization and competitors bivouac.

• Date : January 3 to 15
• Location: to be confirmed

This program includes:

• Access to the bivouac
• Access to the hospitality area : finger food, open bar, lunch or dinner
• Guided visit (by a pilot)
• Welcome gift
• Private parking

The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of guests presence) including: access to the bivouac and lounge, and guided visit.

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DAKAR CLUB BIVOUACS

HOSPITALITY

Program available for sales also

Allocation of the invitations to be sent by: November 15th

PRACTICAL INFORMATION

ACCREDITATION

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DAKAR VILLAGE

Bracelets for partners staff ➔ Included in the contract

BIVOUAC

• Accreditation for sponsor Director

➔ Included in the contract

• Accreditation

for Dakar Service Center staff ➔ subject to additional costs if not included in the contract

MEDIA

• Permanent Accreditation
• Daily Accreditation

➔ Refer to https://www.dakar.com/en/ide ntification-media-area

Request to be sent by: October 30

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WITH CO-BRANDING LOGO WITH DAKAR LOGO

Co-branding logo only ➔ Through A.S.O or the sponsor’s own retailer Contact: ndenolf@aso.fr

/!\ Any use of the EVENT’s graphic chart by the SPONSOR on a promotional item for commercial purposes will have to be ruled and determined by an additional licensing contract. Contact: rretailleau@aso.fr

Co-branding logo + Dakar logo ➔ Through a Dakar official licensee Contact: ndenolf@aso.fr Order to be placed by: End of September

MERCHANDISING

Charlotte TOCANNE – ctocanne@aso.fr Mobile : +33 6 79 52 18 79 Fabien BITARD – fbitard@aso.fr Mobile : +33 6 49 53 19 64