“Speed Bump”? http://www.skepticalscience.com/graphics.php?g=47
“Speed Bump”? http://www.skepticalscience.com/graphics.php?g=47
“Speed Bump”?
“Speed Bump”?
Outline 1. Who Is Your Audience? a) In-Person vs. Print/Online Media b) Deniers vs. Persuadables � 1. What Is Your Goal? a) Debunking vs. Securing A Correction b) Should You Do It At All? c) Aiming For The Future Instead
1. a) Compelling People Strength Envy/Fear Admiration Warmth Contempt Pity
� 1. a) Compelling People Connect: Our kids deserve the best education
1. a) Compelling Text TITLES Study Finds Climate Change Is Not A Hoax Another Study Shows Climate Change Is Real � FORMAT FACT: Majority Of Scientists Were Predicting Warming In The 1970s Myth: In The 1970s, Most Scientists Were Predicting Global Cooling
1. b) Deniers vs. Persuadables
2. a) Debunking vs. Corrections NBCNews.com falsely claimed that a recent report by the State Department found that the Keystone XL pipeline would create "as many as 42,000 new construction jobs." In fact, the report found that the pipeline would create less than 4,000 construction jobs and only 35 permanent jobs.
2. b) Should You Do It At All
2. c) Aiming For The Future ● Get into the news cycle Don't let the perfect be the enemy of the good o o Can you tie news to current events? � Create A Media Meme: Simple Messages. Repeated Often. By ● Multiple Messengers. � ● Reporter Relations Personalized Emails o Short Phone Calls First, Then Meetings o
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