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Speaking with
- ne voice
Padma Gillen #OneWebFestival
www.yourdomain.com
Speaking with one voice Padma Gillen #OneWebFestival - - PowerPoint PPT Presentation
Speaking with one voice Padma Gillen #OneWebFestival - - PowerPoint PPT Presentation
Speaking with one voice Padma Gillen #OneWebFestival www.yourdomain.com Padma www.yourdomain.com Quality content at scale is hard #OneWebFestival www.yourdomain.com Duplication, gaps, varying quality, multiple voices #OneWebFestival
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Quality content at scale is hard
#OneWebFestival
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Duplication, gaps, varying quality, multiple voices
#OneWebFestival
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Frustrated users call you up or go elsewhere
#OneWebFestival
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You need a clear content strategy to turn it around
#OneWebFestival
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Content strategy is about systems, people and processes, not just content
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Focus on user needs
#OneWebFestival
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Your lovely fluffy cats and your incredibly important work
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As a… I want to… So I can…
#OneWebFestival
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Who and what is your content for?
#OneWebFestival
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It’s in if… It’s out if…
#OneWebFestival
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You need a central content team
#OneWebFestival
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Distributed people need central coordination.
#OneWebFestival
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Who can say no and when they can say it
#OneWebFestival
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Separate out
- wnership of the facts
and ownership of the user experience
#OneWebFestival
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Drafting and fact check happen at different points in the workflow
#OneWebFestival
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Pace and quality suffer when governance and workflow aren’t clear
#OneWebFestival
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From copywriting to content design
#OneWebFestival
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Data, testing, user research, evidence- based best practice
#OneWebFestival
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Create once publish everywhere
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Go agile!
#OneWebFestival
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Agile is a low-risk approach to managing digital projects
#OneWebFestival
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Agile prioritises meeting user needs
- ver following a plan
#OneWebFestival
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Agile prioritises delivering progress
- ver
reporting progress
#OneWebFestival
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Design test and tweak, respond to change, self-manage, focus on delivery
#OneWebFestival
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Don’t keep it a secret
#OneWebFestival
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Tell your story - keep your stakeholders and users updated
#OneWebFestival
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2 ears 1 mouth
#OneWebFestival
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The end
#OneWebFestival