Speaker 8 Mr Paul Butler Packaging Tecnology Consultant Packaging - - PowerPoint PPT Presentation

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Speaker 8 Mr Paul Butler Packaging Tecnology Consultant Packaging - - PowerPoint PPT Presentation

Speaker 8 Mr Paul Butler Packaging Tecnology Consultant Packaging Materials &Technologies Ltd packaginginnovation@yahoo.co.uk Scale of the challenge - Facts Over 6 million tonnes/yr consumer food waste about 50% was edible


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Speaker 8 Mr Paul Butler

Packaging Tecnology Consultant Packaging Materials &Technologies Ltd

packaginginnovation@yahoo.co.uk

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Scale of the challenge - Facts

  • Over 6 million tonnes/yr

consumer food waste – about 50% was edible

  • Corresponds to about one-

third of all food we buy

  • £250 - £400/yr each person

potentially edible food

  • 19% of household waste
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Scale of the challenge - Attitudes

  • Not seen as a problem by many consumers

– ‘I don’t waste much’ – ‘Packaging is a much worse problem’ – ‘Food is biodegradable – it’s OK to landfill’

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Scale of the challenge - Trends

  • 19 minutes/meal
  • Deskilled or demotivated?
  • Drop in average household size
  • More unplanned shopping
  • Shifts in buying in grocery

retail, e.g. frozen to chill

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How can packaging help?

  • Pack Format:

– to prevent food drying out via easy close features – to help consumers portion food better

  • Smart Labelling:

– to communicate accurate ‘use-by’ information

  • r indicate ripeness
  • Pack microclimate:

– to prolong shelf-life of fresh produce

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Format - Reclose features

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Format - Portioning

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Smart labelling

  • ‘Use-by’ dates not accurate - so good food

could be thrown away unnecessarily

  • Fruit ripeness a significant source of food

waste in home

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Smart labelling – TTI’s/Ripeness

Freshness \ Use-by

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Pack microclimate

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Pack microclimate Atmospheric control

  • Oxygen
  • Moisture
  • Ethylene