Growing For The Customer Guy Poskitt Introduction To The Business - - PowerPoint PPT Presentation

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Growing For The Customer Guy Poskitt Introduction To The Business - - PowerPoint PPT Presentation

Dec 29, 2023 165 likes •392 views

Growing For The Customer Guy Poskitt Introduction To The Business Founded over 40 years ago Guy Poskitt - Managing Director Diversity - Arable farmer also grows vegetables and potatoes supplying retailers, food processors,

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Growing For The Customer

Guy Poskitt

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SLIDE 2

Introduction To The Business

  • Founded over 40 years ago
  • Guy Poskitt - Managing Director
  • Diversity - Arable farmer also grows vegetables and

potatoes supplying retailers, food processor’s, wholesale markets and factories direct

  • Farm over 6000 acres , owned , rented , share farmed
  • On site growing, washing, packing and distributing
  • 280 colleagues employed by MH Poskitt
  • Investment in people to develop professional team
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In the Beginning………1976…………10 Employees

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Changes To Meet The Market

  • Identifying the market
  • Understanding the customer
  • Building the team
  • Diversifying the business
  • Manage risk
  • Environmental
  • NPD
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SLIDE 5

Challenges On Farm

  • Land purchase
  • Land rental
  • Share farm
  • Long term relationships
  • Water
  • Crop rotation
  • Year round supply
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Identify The Customer

Change

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SLIDE 7

Identify The Market

  • How shopping has changed!
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SLIDE 8

Understanding The Customer

Availability

Ethical Value New?

Quality

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SLIDE 9

Our Customers

Retail

Wholesale Food Service Manufacture

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Diversification

From this………………..

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To this!!

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Growing The Farm

 Land acquisition – cash!  Rotation  Water  Water trading

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Land Rentals

 No deal is straight forward  Premium rate short term lets  Longer term deals to give rotation and

investment

 Need for non veg land to supply straw  Reduce exposure

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Share and Contract Farming

 Share the risk and the reward  Jointly invest  Good crop rotation  Efficient use of machinery

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Managing the Risk

Late Production Scotland Mid Season Production New Season Production

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Crop Split

Winter Rape Winter Wheat Winter Barley Carrots ELS Grass

  • ther

environmental schemes

Linseed Maize Parsnips Potatoes Pumpkins Strawberries Sugar Beet Swede Spring Barley

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Combinables/Root Sales

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Combinable crops Root crops

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Farming 200 miles From Home

 Establish reliable contractors  Engage agronomists  Understand the costs  People, people people !

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The Results!

 Low unit cost  Efficient  Competitive  Capable of managing large contracts  Diverse

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THE FUTURE

  • Land Rental/Grain Prices
  • Rising production costs (increases in variable

costs)

  • Overall reduction in approved pesticides – forced

to use cultural controls – higher production costs

  • To remain competitive while constantly improving

quality, service & value

  • Next generation
  • Weather
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SLIDE 21

1976

future

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SLIDE 22

Questions?