Sosro Presentation Functional Beverage Mapping Efficient nutrition - - PowerPoint PPT Presentation

Sosro Presentation

Functional Beverage Mapping

Functional Drink

• Satisfy Thirst
• Non-Alcoholic
• Ready to Drink
• Non-Traditional

Ingredients

• Has a Functional

Purpose

Source: Frost & Sullivan

health convenience pleasure

Efficient nutrition (fast but healthy) Guilt free indulgence (low & light without compromising on taste & texture Convenience plus (convenience plus with restaurant quality & entertainment value) Functional Concept Pleasant, Convenient, & Healthy

Functional Drink Category

Functional Drinks

Energy Children Health Issue Soy Beverage Refresh & Revive Cleanse & Restores Defend & Protects Sports & Performance Drinks RTD Teas Enhanced Fruit Drink Fortified Water Heart Disease Stress Hypertension Stroke Diabetes Chronic Joint Symptoms

Claims Major Worried Chronic Conditions

What is the Trend for Functional Beverage?

Products? Function & Claims? Market? Challenges?

Beverage Innovation Awards 2008

Category

• Best New Juice
• Best Ingredients Innovation
• Best New Functional Drink
• Best New Health Initiative
• Best New Adult Drink
• Best Sustainable Initiative
• Best New Children’s Drink
• Best Packaging Innovation
• Best New Brand or Business
• Best Marketing Campaign
• Best Overall Concept

Criteria

• Genuinely Innovative
• Establish a real point of

Difference with Competitors

• Introduce New Concepts
• Offer Added Value
• Have Market Impact

The Best Perceived Functional Drink in the Market?

• Firefly Water Green Tea Mint from Firefly

Tonics, 2008 Beverage Innovation Award Winner in the Functional Drink Category

• Firefly Water is basically a simple Functional

Drink with Green Tea Antioxidant claim, with a little touch of Mint to add the “freshness” of the drink.

The Best Perceived Functional Drink in the Market?

• essn Energy from SkylarHaley , 2008

Beverage Innovation Award Nominator in the Functional Drink Category

• essn Energy is an functional carbonated

energy drink with Green Tea & Yerba mate energizing claim, plus pomegranate to add the exotic acidity taste.

The Best Perceived Functional Drink in the Market?

• AntiStress Brennessel Nettle from

Sonnenalm, 2008 Beverage Innovation Award Nominator in the Functional Drink Category

• AntiStress Brennessel Nettle a new

functional drink with antistress effect claim, with Nettle as its main ingredients

The Functional Beverage Category Winners

• Claims Antioxidant, Anti-Stress, Energy, Vitalize, Beauty from

Within, Enhance Immune, Protect

• Ingredients to Support Claims Natural Extracts
• Functional Beverage with natural ingredients content as a future

solution to overcome common health problems faced by most people?

Haldin’s Antioxidant Drink New Concept Idea

Agave Nectar Green Tea Lemon Mint

+ + +

Lime Aloe Vera

[Antioxidant] [Sweetener - Sucrose] [Vitamin C] [“Refreshing” Flavor] [Aid Digestion – Treat Diabetes]

Haldin’s Energy Drink New Concept Idea

Yerba Mate Green Tea Pomegranate

+ +

Guarana Roselle

[Antioxidant - Energy] [Energy] [“Exotic” Flavor - Antioxidant]

Ingredients in AntiStress Brennessel

Aloe Vera

Stinging Nettle Magnesium Vitamin B Complex

+ +

Ginkgo Ginseng

[Seduce Mental Relaxing] [Relaxes Muscle] [Feeds Nerve Cells]

Green Tea Roselle

[Lower Hypertension]

Please Try Our Functional Drinks Application Prototypes

• Anti-Oxidant Drink
• Energy Drink
• Anti-Stress / Anti-Hypertensive Drink

What We Do

Haldin’s Extraction Process

Extracting Pasteurizing Homogenizing Spray Drying Filtration Evaporation Raw Material Spray Dried Extract

Haldin’s Value Adding Process

• Sustainable Raw Material Supply,

Quality, & Costing

• Flexible; Low to High

Production Output

• ISO 22000, 14001, &

9001

• Maintained Quality
• Standardized

Active Compound

Brain Protection Supplement, Antioxidant supplement, Immune Supplement Anti-oxidant, anti inflammatory, Promote Immune System Curcumin Java Turmeric Curcuma xanthorrizha Temulawak Brain Protection Supplement, Antioxidant supplement, Immune Supplement Anti-oxidant, anti inflammatory, Promote Immunue System Curcumin Turmeric Curcuma domestica Kunyit Anti-nausea Candy, Tolak Angin supplement Warming effect, anti nausea, anti vomiting, anti-inflammatory Gingerol Red Ginger Zingiber

• fficinale

Jahe Merah Present Applications Health Properties Active Compound Image

Aphrodisiac-(female) & Anti- dysmenorrhoea supplement Aphrodisiac – Female, Ease Menopause, Phytoestrogen & Isoflavones Kacip Fatimah Labisia pumila Rumput Fatimah Sex Supplement, Male Energy Booster Supplement Aphrodisiac – Male, Anti-Malaria Eurypeptides (bioactive glyco protein) Eurycoma Eurycoma longifolia Tongkat Ali Energy Supplement, Weight Loss Supplement Reduces Fatigue, Promotes Weight Loss, & Suppresses Appetite Guaranine (Caffeine) Guarana Paullinia cupana Guarana Present Applications Health Properties Active Compound Image

Ingredients Minuman Panas Dalam Cooling Effect

• Alyxia

Alyxia stellata Pulosari Weight Loss Supplement & Digestion Aid Supplement Promote Weight Loss, Aid Digestion Cyanogenic glycoside, Proanthocyanidin Bastard Cedar Guazuma ulmifolia Jati Belanda Ingredients Susu Ibu menyusui Increasing ASI (increase glucose metabolism for synthetic lactose) Alkaloid and Sterol Sweet Leaf Bush Sauropus androgynus Katuk Present Applications Health Properties Active Compound Image

Aid Hay Fever Supplement, Antioxidant & Joint Support Supplement, Anti-histamine, treat diarrhea and dysentery, lower cholesterol Quercetin, Vitamin C Guava Fruit Psidium guajava Buah Jambu Biji Aid Hay Fever Supplement, Antioxidant & Joint Support Supplement, Anti-histamine, treat diarrhea and dysentery, lower cholesterol Quercetin Guava Leaf Psidium guajava Daun Jambu Biji Ingredients Minuman Panas Dalam Neuroprotection, Febrifuge (cooling effect)

• Cogon Grass

Imperata cylindrica Alang-alang Present Applications Health Properties Active Compound Image

Anti-oxidant supplement, General Health Drink Antioxidant, Anti- hypertension Anthocyanin Roselle Hibiscus sabdariffa Rosela Ingredients Minuman Panas Dalam Cooling Effect Citric Acid Sour Lime Citrus aurantifolia Jeruk Nipis Immune Supplement, Kidney Aid Supplement Increase Immune System, Reduce Blood Pressure, Detoxify and protect Kidney Phyllanthin and Hypophyllanthin Phyllantus Phyllantus niruri Meniran Present Applications Health Properties Active Compound Image

Functional Drink in Thailand

• Dakara from Suntory, the first drink to

be marketed by a major Japan beverage player focused on health – functional purpose healthy balance concept through its ‘3-in, 3-out’ benefit. The three ‘in’ benefits are magnesium, calcium and dietary fibre, which help to get rid of excess fat, sugar and salt from the body.

• More beverage providers in Thailand

are offering new products to meet the growing needs of people looking for new ways to maintain a healthy diet despite their hectic lifestyle.

Functional Drink Beverages in the Market

Glaceau VitaminWater from Coca Cola; Charge, Antioxidant, Defense, Endurance, Balance, Energy SoBe Life Water from Pepsi Cola; Electrify, Calm, Challenge, Energize, Enlighten, Shield

Sosro, Pioneer & Major Functional Drink in Indonesia?

Our Ingredients, Your Products, Shared Success… A Total Natural Result

Natural Ingredients – Coffee & Tea

+ + = = +

Additional Ingredients

Coffee

Production Flowchart - Introduction

Raw Material Concentration Flavor Extraction Slurry Preparation Essence Concentrates Extract Aroma Body Purified Water

Coffee Extract Characteristics – an illustration

• Brewing roasted coffee bean or powder will result the taste & aroma to come out

strongly, but due to the extreme hot extraction, some of the fiber would become soluble cellulose which adds the bitter harsh taste to the coffee

0% 0% 56% Wood Fiber 40 - 45% 80 - 82% 14% Soluble Cellulose 55 - 60% Coffee Extract 18 - 20% Instant Coffee (Brewed) 30% Roasted Coffee Beans (Brewed) Flavor & Fragrance Type

Coffee Extract Characteristics – an illustration

• Common Instant coffee is made by over-extracting roasted coffee beans
• In the process, many of the aromatic & character will be lost
• Simply adding water to instant coffee will only create a taste that is harsh and bitter.
• Haldin’s coffee with SCC process captures only the desirable portion, without any aroma &

taste characteristics lost during the process

0% 0% 56% Wood Fiber 40 - 45% 80 - 82% 14% Soluble Cellulose 55 - 60% Coffee Extract 18 - 20% Instant Coffee (Brewed) 30% Roasted Coffee Beans (Brewed) Flavor & Fragrance Type

Please Try Our Coffee Application Prototypes

• Haldin’s Cappucino
• Haldin’s Coffee Latte
• Haldin’s Ginger Latte Coffee

Ingredients in Firefly Water Green Tea Mint

Agave Nectar Green Tea Lemon Mint

+ + +

[Antioxidant] [Sweetener - Fructose] [Vitamin C] [“Refreshing” Flavor]

Ingredients in essn Energy

Yerba Mate Green Tea Pomegranate

+ +

[Antioxidant - Energy] [Energy] [“Exotic” Flavor

• Antioxidant]

Ingredients in AntiStress Brennessel

Aloe Vera

Stinging Nettle Magnesium Vitamin B Complex

+ + +

Ginkgo Ginseng

[Seduce Mental Relaxing] [Relaxes Muscle] [Feeds Nerve Cells]