SOCIAL MEDIA TIPS AND TRICKS FOR IFS PARTNERS SEPTEMBER 10, 2019 - - PowerPoint PPT Presentation

SOCIAL MEDIA TIPS AND TRICKS FOR IFS PARTNERS

SEPTEMBER 10, 2019

WELCOME INTRODUCTION

Speakers:

• Ellen Jaudon, Global Social Media

Analyst Format:

• Presentation
• End with Q&A - send questions in

the chat Webinar will be recorded & shared

• n IFS Partner Portal

Feedback? Email partner.network.office@ifsworld.com

AGENDA

Importance

• f Social

Media

Core Actions: Structure Core Actions: Strategy Core Actions: Manage Core Actions: Content Core Actions: Engage Dos and Don’ts Conclusion

6 REASONS WHY SOCIAL IS IMPORTANT

1. SEO and Link Building 2. Lead Generation 3. Brand Awareness 4. Recruitment 5. Thought Leadership 6. Connect with Employees

5 CORE ACTIONS TO SOCIAL MEDIA

STRUCTURE STRATEGY MANAGEMENT CONTENT ENGAGEMENT

SOCIAL MEDIA STRATEGY

SOCIAL MEDIA STRATEGY - OBJECTIVES

Sample social media objectives to integrate into your marketing strategy

Business Objective Social Media Goal Metric(s) Grow the brand Awareness (these metrics illuminate your current

and potential audience)

Followers, shares, etc. Turn customers into advocates Engagement (these metrics show how

audiences are interacting with your content)

Comments, likes, @mentions, etc. Drive leads and sales Conversions (these metrics demonstrate the

effectiveness of your social engagement)

Website clicks, email signups, etc. Improve customer retention Consumer (these metrics reflect how active

customers think and feel about your brand)

Testimonials, social media sentiment, etc.

SOCIAL MEDIA STRATEGY – CHANNEL PURPOSE

Below are sample social media channel purpose statements: LinkedIn

• Be a leading voice in the sector through thought leadership, generating leads, demonstrating

expertise and highlight products and careers Twitter

• Provide topical updates, industry news and engage with others

Facebook

• Inspire fans by demonstrating expertise and providing topical updates

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

• Social media policy
• Accessible content calendar
• Objectives and ownership
• Social Media Reporting Template

SOCIAL MEDIA WHAT TO MEASURE

REPORTS SHOULD ALWAYS

• Be easily accessible to teams
• Be quick and easy to update
• Explain trends clearly
• Communicate data effectively
• Use visuals
• Outline learnings to apply

REPORT PURPOSE

• Direct future content creation
• Analyze what’s working and what’s not
• Identify trends and areas of innovation

REGULARITY OF REPORTS

• Monthly, supported by a weekly snapshot if

required.

SOCIAL MEDIA CONTENT

OVERARCHING CONTENT MIX AND THEMES

Content Themes Organic Mix % Paid Mix % Network Priority Company Culture 25% 5%

LinkedIn, Twitter, Facebook, and/or Instagram

Customer Success Stories XX% XX%

Network(s) to prioritize

Content Theme 3 XX% XX%

Network(s) to prioritize

Content Theme 4 XX% XX%

Network(s) to prioritize

Content Theme 5 XX% XX%

Network(s) to prioritize

Content Theme 6 XX% XX%

Network(s) to prioritize

100% 100%

SOCIAL MEDIA IDEAL IMAGE SIZES

LinkedIn

• Sharing images to Company Page or personal

profile: 1,104 x 736 pixels

• Sharing links with an image to Company Page or

personal profile: 1,200 x 628 pixels Twitter

• Sharing a single image: 1,200 x 675 pixels
• Sharing multiple images: 1,200 x 675 pixels
• Sharing links with an image: 800 x 418 pixels

Facebook

• Sharing images: 1,200 x 628 pixels
• Sharing links with an image: 1,200 x 628 pixels
• Sharing Stories: 1,080 x 1,920 pixels*

Instagram

• Sharing square images: 1,080 x 1,080 pixels
• Sharing horizontal images: 1,080 x 566 pixels
• Sharing vertical images: 1,080 x 1,350 pixels
• Sharing Stories: 1,080 x 1,920 pixels*

Social Media Trick 1,200 x 630 pixels will fit all social channels as a “one size fits all” solution

SOCIAL MEDIA RECOMMENDED HASHTAGS

IFS BRANDED HASHTAGS

• #ForTheChallengers
• #IFS
• #IFSWoCo19
• #IFSPartner
• #IFSApplications
• #IFSFSM
• #SensibleERP

INDUSTRY HASHTAGS

• #AI
• #Cloud
• #EAM
• #ERP
• #FieldService
• #IoT
• #SaaS
• #Service

Social Media Trick Don’t use more than two hashtags per post.

SOCIAL MEDIA ENGAGEMENT

CUSTOMER SUPPORT STRATEGY BUILDING POSITIVE ENGAGEMENTS

CUSTOMER SUPPORT

• Set up post notifications to ensure all comments

and messages are responded to quickly

• Create standard responses for common questions

to be personalized when posted. This will speed up response times.

RESPONSE TIMES

• LinkedIn = within 2 hours
• Twitter = within 2 hours
• Facebook = within 2 hours
• Instagram = within ½ day
• Pinterest = within 1 day

Remember to engage, rather than just broadcast. It’s a good chance to humanize the brand and create strong connections. When reposting content, add a comment and tag relevant people/groups to interact more effectively.

PROACTIVE ENGAGEMENT

• On a weekly or daily basis, check a social listening

search that includes topics of interest. If there’s anything relevant to your company, decide whether to create content, engage with key accounts talking about the topic, or both!

• Actively check for posts from influential employees that

could be reposted on brand channels.

• Identify regular contributors and build relationships with

them.

SOCIAL MEDIA ENGAGEMENT

Sustained engagement is created by:

• Regular and topical use of informative content
• Great design capturing users’ attention
• Clear call-to-actions that engage audiences
• Seek opportunities to engage rather than just broadcast
• Fast, reactive and proactive community management
• Measurement, test and continuous improvement
• Knowing your audience and diversifying content to drive

engagement.

SOCIAL MEDIA DOS AND DON’TS

THE DOS OF LINKEDIN

Engage with your audience

• Liking comments and posting replies drives discussion with your audience. Ask easy to answer

questions which are relevant to your audience. Post valuable content regularly

• The best way to grow your audience and keep your followers interested is by sharing valuable

articles and company updates. Post regularly at least a couple of times a week.

• Post a mix of usual status updates, and longer form posts.

Upload video

• LinkedIn supports native video upload. Use this to reach your audiences effectively.

Encourage employees/stakeholder to promote the brand

• It’s important to encourage employees and stakeholders to share brand messages via their

accounts as it boosts awareness and engagement.

THE DON’TS OF LINKEDIN

Post at the wrong time

• Make sure posts and call-to-actions are timed to match with when the audience is most active

Share confidential information

• Some information may be strictly confidential. Ask if you’re unsure if you should share something or not.

Leave your profile dormant

• Leaving your page dormant creates a poor impression and could cause people to unfollow. Keep it as up-to-

date as possible.

Rush and be careless

• When posting, make sure grammar is correct and imagery is of high quality to ensure the company is

represented in the best possible light. Be inappropriate or negative

• Use professional but friendly language solidify the brand’s thought leadership role on the platform.

THE DOS OF TWITTER

Show value in every tweet

• Make sure that every tweet has a purpose. Avoid repeating the headline in the copy when sharing

articles; instead add opinion or a question to gain the audience's attention. Use high quality visuals

• Using high-resolution visuals such as images, GIFs, videos and links, will draw the eye to the

content, adding value and improving engagement. Use trending/industry-relevant hashtags

• Jump on relevant trending/industry topics by using appropriate hashtags to improve engagement

and reach new audiences. Use website cards where possible

• Twitter website cards feature a large image attached to your tweet, that when clicked on send

users to a specific website. This is a great way to drive traffic and is more user-friendly than a standard link embedded in a tweet.

THE DON’TS OF TWITTER

Over-use hashtags

• Avoid sounding too promotional and making your tweets look messy, especially when it doesn't

add value. Use no more than two hashtags per tweet. Rush and be careless

• Check your spelling and grammar is correct and imagery is high quality. Accuracy and

professionalism are essential. Only broadcast

• Using Twitter purely as a broadcast channel means you’ll miss out on the opportunities to connect

and build relationships with potential customers. Engage with social media users by asking questions or set up polls to help encourage conversations with your audiences. Use too much copy

• Despite Twitter expanding its character limit to 280, avoid using too much text on tweets. Research

indicates that shorter tweets – those under 100 characters – get 17% more engagement.

SOCIAL MEDIA TIPS & TRICKS CONCLUSION

• Remember the 5 core actions of social media

NEW RESOURCE: IFS Partner Social Media Kit STRUCTURE “Where is my Audience?” STRATEGY “What business Objective will social support?” MANAGEMENT “What tools and resource work best for me?” CONTENT “What type

• f content

performs best?” ENGAGEMENT “Who can I connect with today?”

QUESTIONS?

#forthechallengers