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We’re on Social Media… Now What?
Iowa League of Cities Annual Conference
Were on Social Media Now What? Iowa League of Cities Annual - - PowerPoint PPT Presentation
Were on Social Media Now What? Iowa League of Cities Annual - - PowerPoint PPT Presentation
Were on Social Media Now What? Iowa League of Cities Annual Conference Introductions Who am I? Hired in January 2017 to manage all City marketing and communications (including social media). Manage 15 difgerent social media account s
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Who am I?
Danielle Rogers Community Marketing Manager Newton, Iowa Hired in January 2017 to manage all City marketing and communications (including social media). Manage 15 difgerent social media accounts across four networks for the City. Social media became a “thing” when I was in college - Facebook (2004) and Twitter (2006) 15+ years of experience - worked in marketing/comms for a sports team, corporate employer and now in local government.
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Four Truths About Social Media
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It’s frustrating.
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It’s not always easy.
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It’s always evolving.
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It’s vital.
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The Fab Four Social Media Networks
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Don’t go for the next new social media.
Ask yourself this question: Where are your residents? The answer: probably on one of these four platforms.
Social Media by the Numbers*
*MAU = monthly active uses
- Facebook (2.23 billion)
- Instagram (1 billion)
- Twitter (335 million)
- Nextdoor (27 million)
SLIDE 11 Facebook
- Facebook is a volatile place
right now
○ Negativity ○ Political strife ○ Information overload
- BUT… many of your residents
are on Facebook.
- You can’t control who “likes” or
“follows” your page.
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You SHOULD use a REAL profile to manage a page or risk losing your ability to use the network.
(Facebook’s Terms of Use)
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- Twitter is for quick, short
bursts of information.
- Can be important for crisis
information.
- Your residents may not be on
Twitter but it’s important to have an account.
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- Showcase what is happening in
your community with visuals - all you need is a phone!
- Photo-centric; show ofg
attractions, businesses,
- rganizations, etc.
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Nextdoor
- A single channel to easily
broadcast information across your neighborhoods.
- People on Nextdoor LIVE in
your community - you are certain to reach your residents
- n this network.
- Reports that track
neighborhood level membership and activity
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Types of Content to Share
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Emphasize visual content.
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They really work!
And you don’t need to be a graphic designer. Sometimes simple is best.
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Boast about your city.
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You know you’re the best.
However, not all of your residents know that.
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Make announcements.
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Share your own news.
Sometimes you need to get something out there fast - social media can help that.
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Build relationships.
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It’s not just what you know, it’s who you know.
Get conversational with your
- residents. Show your human
side.
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Emergency response & preparedness.
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Prepare for, respond to and recover from a disaster.
In times of crisis, connecting and building community is more important than ever.
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How we used social media during the derecho...
- Used the Local Alert
feature on our verified government page as soon as the storm was over.
- Posted daily updates
with a lot of information.
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How we used social media during the derecho...
- Shared clean-up
information.
- Provided
information from state and federal levels
And continue to share information to the community.
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395,931
accounts reached
472,023
impressions
41,016
engaged users
65
posts in 37 days
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Because we used social media...
When the next potential incident happened… people got the information they needed. This post, about potential severe weather about 17 days after the derecho, reached over 57,302 people, had 10,153 engagements and had 598 shares.
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Tips to Make Social Media Work for You
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Be consistent.
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Set realistic expectations.
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Ignore the trolls.
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Tools to Make Social Media Work for You
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Government Social Media
Connect with folks that are using social media on a daily basis.
Organization that supports the largest network of public sector social media professionals.
- Professional Association
- Facebook Group
- Facebook also has a team
called “Facebook for Government, Politics and Advocacy” that can be helpful.
○ https://www.facebook.com/gpa/
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Canva
Use this tool to create graphics for your posts!
- Two versions:
○ Free (forever) ○ Pro ($9.95/month)
- Can download a desktop app,
mobile app or use the tool on the web.
- Allows you to create
consistent, branded content quickly and easily.
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Canva Desktop App (canva.com)
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Scheduling tools
Use the native scheduling tools
- r sign up for a tool like
Hootsuite or Sprout Social.
Some of the networks have their
- wn scheduling tools;
- Facebook/Instagram - Native
Publishing Tools and/or Creator Studio
- Twitter - Native tool and/or
Tweetdeck
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hootsuite.com
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business.facebook.com/creatorstudio
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facebook.com/[YOURPAGENAME]/publishing_tools
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tweetdeck.com
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Content Calendar
A content calendar makes things easier.
- Putting a simple calendar
together allows you to organize your thoughts and plan ahead.
- Use a template - whether it’s a
Google Sheet, Microsoft Excel
- r even a regular paper
calendar.
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Questions?
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Contact Information
Danielle Rogers Community Marketing Manager Newton, Iowa danieller@newtongov.org Follow the City of Newton…
○ City of Newton, Iowa - Government ○ Get to Know Newton ○ Newton Police Department, Iowa ○ Newton Fire Department ○ Newton Parks & Recreation
- Twitter (@gettoknownnewton)
- Instagram (@gettoknownewton)