USPS Engaging Your Audience With Direct Mail Agenda Statistics - - PDF document

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USPS Engaging Your Audience With Direct Mail Agenda Statistics - - PDF document

Oct 25, 2023 284 likes •350 views

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA USPS Engaging Your Audience With Direct Mail Agenda Statistics Informed Delivery Share Mail Irresistible Mail Next Steps Mail Moment of

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SLIDE 1

NENA's 9th Annual National Training Conference New Orleans, LA September 2019 1

USPS

Engaging Your Audience With Direct Mail

  • Statistics
  • Informed Delivery
  • Share Mail
  • Irresistible Mail
  • Next Steps

Agenda

Mail Moment

82%

  • f direct mail recipients

check their mailbox at the first opportunity. minutes is the average time spent sorting & reading mail.

11.5

*USPS 2018 Mail Moment Study

sort mail at first

  • pportunity &

another 20% sort it later the same day.

79%

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SLIDE 2

NENA's 9th Annual National Training Conference New Orleans, LA September 2019 2

MobileCause July 2019

>

Informed Delivery

Informed Delivery integrates hardcopy mail and digital marketing,

  • ffering an omni-channel marketing approach to meet consumer

demands.

Offers a high email

  • pen rate of 70% –

more than twice that

  • f industry average*

Generates multiple impressions from a single mailpiece (digital + physical) Drives consumer response with interactive content related to mailpiece Ability to reach consumers digitally by merely knowing their physical address Potentially increases ROI on Direct Mail spend Provides additional data insights to

  • ptimize marketing

spend

* “Email Marketing Benchmarks.” Mailchimp, Feb. 1, 2017

Added Value of Campaigns

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SLIDE 3

NENA's 9th Annual National Training Conference New Orleans, LA September 2019 3

Share Mail Sample

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SLIDE 4

NENA's 9th Annual National Training Conference New Orleans, LA September 2019 4

The direct mail piece is incredibly important. You can hold it in your hand. You can feel it and touch it. It provides an

  • pportunity for us to explain

more.

Jennifer Elwood

Executive Director of Consumer Marketing American Red Cross (2014)

82%

  • f direct mail recipients

check their mailbox at the first opportunity. minutes is the average time spent sorting & reading mail.

11.5

sort mail at first

  • pportunity &

another 20% sort it later the same day.

79%

Irresistible Mail Irresistible Mail

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SLIDE 5

NENA's 9th Annual National Training Conference New Orleans, LA September 2019 5

Rethink Direct Mail and integrate it into your marketing strategy.

Questions? Thank You

Richard Anderson

Mailing Executive Richard.Anderson@usps.gov

Jamie Honore

Sales Executive Generalist Jamie.C.Honore@usps.gov