Social Media Social Media Channels Channels Audio is only - - PowerPoint PPT Presentation

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Social Media Social Media Channels Channels Audio is only - - PowerPoint PPT Presentation

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Esta Establishing Y blishing Your our Social Media Social Media Channels Channels Audio is only available by conference call Please call: 800-260-0702 Participant Access Code: 446885 to join the conference call portion of the webinar

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1 OFFICE OF HOUSING COUNSELING

Esta Establishing Y blishing Your

  • ur

Social Media Social Media Channels Channels

Audio is only available by conference call

Please call: 800-260-0702 Participant Access Code: 446885 to join the conference call portion of the webinar Friday, April 13th 2018

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Webinar Logistics

  • Audio is being recorded. The playback number along with

the PowerPoint and a transcript will be available on the HUD Exchange at

www.hudexchange.info/programs/housing-counseling/webinars/

  • An OHC LISTSERV will be sent out when the Archives are
  • posted. Posting will usually be within 7-10 days.
  • Attendee lines will muted during presentation.
  • Handouts were sent out prior to webinar. They are also

available in the Control Panel. Just click on document name to download.

OFFICE OF HOUSING COUNSELING

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Questions & Comments

  • There may be Polling Questions. Please respond

to them.

  • There may be Q&A periods, as well as discussions
  • pportunities.
  • If so, The operator will give you instructions on how to

ask questions or make your comments.

  • If unmuted during Q&A, please do not use a speaker

phone

OFFICE OF HOUSING COUNSELING

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Other Ways to Ask Questions

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  • Please submit your text

questions and comments using the Questions Panel. We will answer some of them during the webinar.

  • You can also send questions

and comments to housing.counseling@hud.gov with the webinar topic in the subject line.

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Please Mute Your Phones During Discussions

  • During the discussions, all the phones may be

unmuted by the operator.

  • It is critical that you mute your phone during

these discussions.

  • Most phones have a mute function.
  • *6 Will also mute and unmute your phone.

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Brief Survey

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  • Please complete the brief survey at the end of this

session.

  • Your responses will help OHC better plan and

present our webinars.

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.

Certificate of Training

  • If you logged into the webinar, you will receive a

“thank you for attending” email from GoToWebinar within 48 hours.

  • The email will say “This is your CERTIFICATE OF

TRAINING”. There is no attachment.

  • Print out and save that email for your records.

Thank you for attending our XX hour Webinar on XX. We hope you enjoyed

  • ur event. This is your CERTIFCATE OF TRAINING. Please print out and save

this email for your records. Please send your questions, comments and feedback to: housing.counseling@hud.gov OFFICE OF HOUSING COUNSELING

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Get Credit!

  • Webinar materials will be posted on the HUD

Exchange in the Webinar Archive

– https://www.hudexchange.info/programs/housing- counseling/webinars/

– Find by date or by topic

  • To obtain credit,

– select the webinar, and – click “Get Credit for this Training”

8 4/20/2018

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OFFICE OF HOUSING COUNSELING 9

Kevin M vin Mic ichae haels ls

Digital Manager with Creative Marketing Resources

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Today’s Agenda

  • Goals and Desired Outcomes
  • Why Social Media?
  • Creating Social Media Accounts
  • How to
  • Selecting the right platform
  • When to post
  • Questions
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OHC Webinar Goals

  • Establish and strengthen a digital and social

media presence for HUD-approved HCAs

  • Broaden our conversation to reach all

consumer stakeholders

  • Arm HUD-approved HCAs with the knowledge

and tools to maintain a social media presence

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Desired Outcomes

What we hope you gain with a presence on social media:

  • Increased consumer engagement and awareness
  • f HCA services
  • Increased consumer buy-in and trust for HCAs
  • More consumers using HUD-approved HCAs
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Consumer Stakeholders

To whom are we talking?

  • Renters
  • First-time homebuyers
  • Homeowners in default or foreclosure
  • Reverse mortgagors
  • Existing homeowners
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Why Social Media?

  • Meet consumers where they are
  • No barriers to entry
  • Build relationships and trust
  • Increase awareness of HUD-approved housing

counseling

  • Cost-effective way to disseminate information
  • 80% of all homebuyers are searching online
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Why Facebook and Twitter?

  • Largest, trusted, and most-used social

media platforms

  • Easy to use and easy to communicate
  • 81% of Millennials check Twitter at least
  • nce per day
  • Internet users on Facebook
  • 75% of all males
  • 83% of all females
  • 214 million Facebook users in the US
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Frequently Asked Questions

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Social Media Marketing ̶ FAQs

  • 1. Do I really need social media?
  • 2. How much time will I need to invest?
  • 3. How often should I post to social media?
  • 4. What time of day should I post?
  • 5. How do I handle negative comments?
  • 6. Where will I find content?
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POLL: Does your agency currently use social media?

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Starting your Accounts

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Starting Your Accounts

Creating a Facebook page: https://www.facebook.com/busi ness/learn/set-up-facebook-page

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Creating Your Facebook Page

What you’ll need:

  • Name for your page
  • Profile photo and cover photo
  • Call to action
  • “About” section
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Starting Your Accounts

Creating a Twitter account: https://business.twitter.com/en/ basics/create-a-twitter-business- profile.html

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Starting Your Accounts

What you’ll need:

  • Twitter @name
  • Profile photo and header image
  • Your agency profile
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Getting the Conversation Started

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POLL: Do you currently have an employee(s) in charge of social media management?

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Forms of Content

  • Text
  • Videos
  • Infographics and photos
  • Gifs
  • Original content
  • Blogs
  • Content Curation
  • Keep in mind “Let’s Make Home Happen”
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Traditional Posts (Text)

  • Easily communicate a message
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Videos

  • Video generates 1200% more shares
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Infographics

  • Infographics are a very

popular and highly effective way to communicate information.

  • Infographics are “liked” and

shared 3X more than any

  • ther type of content.
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Photos and Graphics

  • It is always recommended to include

a visual element with posts

  • Great photos = great engagement
  • Utilize imagery from OHC Style Guide
  • Find free-to-use stock photos online
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POLL: Is the word “Gif” pronounced “Gif” or “Jif?”

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GIFs

  • GIFs are rotating images usually set on a loop
  • Giphy.com
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Blogs and Articles

  • Share online content

that reinforces “Let’s Make Home Happen”

  • 94% of people share

blog content because they think it might be useful to other people

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Internal and Original Content

  • Build trust with your

audience by sharing photos and videos of your staff

  • Give a glimpse inside

HUD’s culture

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Curated Content

  • Similar to sharing articles and blogs, you can also

share other people’s and other organization’s posts.

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Where to Find Content

  • Search online for content
  • Follow complementary social media accounts
  • Make your own!
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When Do I Start?

  • Now!
  • Post often
  • 2-4 times per week, once per day if possible
  • Use a conversational and friendly tone

Always keep in mind “Let’s Make Home Happen”

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What’s Next?

  • Join us Friday, April 20th for the next social media

webinar

  • “Maintaining Your Social Media”
  • Maintain an ongoing social media presence
  • Establishing a voice
  • Understanding social media analytics
  • And more!
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QUESTI ONS?