Social Media Monitoring Making Sense of your Digital Shadow Barry - - PowerPoint PPT Presentation
Social Media Monitoring Making Sense of your Digital Shadow Barry Walsh Digital Marketing Executive Filte Ireland Digital Supports Team Social media is overflowing with Conversation Like / Dislike Lead #Love Where is Brand best
Social Media Monitoring Making Sense of your Digital Shadow
Barry Walsh
Digital Marketing Executive Fáilte Ireland Digital Supports Team
Social media is overflowing with Conversation
#Love Brand Twitter Trend Loving the bikes in Dublin Great Irish Holiday, Great Food Where is best Guinness Galway Any SuggestionLike / Dislike Feedback Customer experience insight Lead Tastes & Preference Lead
Competitor News
Trend
What is Social Media Monitoring?
Active monitoring of social media channels for information about a company or
Involves tracking of various social media content such as blogs, news sites, micro- blogs such as Twitter, social networking sites (Facebook, Pinterest, etc) video, etc...
Listen React Engage
What should you be tracking?
Campaign specific keywords or hashtags Keywords to identify potential opportunities (e.g. Buy, Book) Competitor names Brand / Company name
Listen for Opportunities
How things can go from bad to worse!
Social Monitoring Examples
Social Monitoring Examples
Turn a Negative into a Positive
Tips on Interacting and Responding
Social Media Monitoring Tools
Search Track Analyse
Social Media Monitoring tools
Google Alerts
Google Alerts are emails sent to you when Google finds new results that match your search term (e.g. web pages, newspaper articles, blogs) You can use Google Alerts to monitor anything on the web
www.google.com/alerts
1
Likelihood that your brand is being discussed in social media Ratio of positive to negative Mentions Likelihood of repeat mentions Measure of the range of influence (no of unique authors divided by total no
www.socialmention.com
Search hashtags across networks, including Twitter, Instagram, App.net and Facebook
www.tagboard.com
Cost: Free for monitoring up to 5 platforms (Facebook, Twitter) Paid version starts at
Enterprise is costed per user
www.hootsuite.com
Why use paid tools?
Intent etc.
Cost: Free and Paid Pro plan starts at approx €15.00 per month 50,000 mentions
www.mention.net
Cost: Free and Paid from approx. €37.00–€370.00 monthly
www.viralheat.com
How often should I be monitoring?
Platform etc.
Note: Most Monitoring tools provide notification service and in some cases push notifications thus allowing you interact or engage when it matters.
Reasons for Short Term keyword Monitoring
What's trending in Dublin now
Event
Hotel – Rugby International 6 Nations
Festivals
Restaurant – Valentines
Conferences
Activity/ Attraction – Holiday /Mid Term
Key Takeaways
Identify the keywords you are going to monitor Start monitoring using at least one of the tools we mentioned today Make it part of your daily routine to RESPOND TO EVERY MENTION
Contact Barry
ie.linkedin.com/in/barrywalshdigitalmarketing
WEBINARS
For details on future webinars please visit http://failteireland.webex.com If you want to register for future webinars email websupports@failteireland.ie
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For any other questions, contact the Business Supports team on 01-8847762
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Fáilte Ireland 88-95 Amiens Street Dublin 1 Ireland Lo-Call: 1890 525 525