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CRISIS COMMUNICATION
The Social Media Impact
May 10, 2011
MEDIA AS A FULL SPECTRUM
CRISIS COMMUNICATION The Social Media Impact May 10, 2011 MEDIA AS - - PowerPoint PPT Presentation
CRISIS COMMUNICATION The Social Media Impact May 10, 2011 MEDIA AS - - PowerPoint PPT Presentation
CRISIS COMMUNICATION The Social Media Impact May 10, 2011 MEDIA AS A FULL SPECTRUM MONITORING THE MEDIA THE CONVERSATION EXISTS WITH OR WITHOUT YOU SOCIAL MEDIA Compound interest the nature of viral Criticality of media monitoring
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MONITORING THE MEDIA
THE CONVERSATION EXISTS WITH OR WITHOUT YOU SOCIAL MEDIA
Compound interest – the nature of viral Criticality of media monitoring – it starts here
BE PREPARED
Have a plan in advance Approval process Mechanisms/Platforms for response (i.e. blog, social media)
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MOTRIN
CASE STUDY
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We Feel Your Pain?
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#MOTRINMOMS
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YOUTUBE
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MOMMY BLOGGERS
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Motrin Oblivious
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TSA
CASE STUDY
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“My Worst Nightmare”
“TSA AGENTS TOOK MY SON”
“My son was taken from me. Taken. My son was taken from me by the TSA agents at Atlanta Hartsfield-Jackson airport yesterday.”
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TSA’S RESPONSE
Media monitoring Pre-cleared approval process Social media & blogger engagement
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BLOGGER RECANTS
Called out, blogger recants Other blogger apologize Media inquires stopped cold
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Adfero Group
1666 K Street, NW Suite 350 Washington, DC 20006 (202) 333-4444
Contact: Chris Battle
cbattle@adfero.com