CRISIS COMMUNICATION The Social Media Impact May 10, 2011 MEDIA AS - PowerPoint PPT Presentation

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CRISIS COMMUNICATION The Social Media Impact May 10, 2011 MEDIA AS A FULL SPECTRUM MONITORING THE MEDIA THE CONVERSATION EXISTS WITH OR WITHOUT YOU SOCIAL MEDIA Compound interest the nature of viral Criticality of media monitoring

CRISIS COMMUNICATION The Social Media Impact May 10, 2011
MEDIA AS A FULL SPECTRUM
MONITORING THE MEDIA THE CONVERSATION EXISTS WITH OR WITHOUT YOU SOCIAL MEDIA Compound interest – the nature of viral Criticality of media monitoring – it starts here BE PREPARED Have a plan in advance Approval process Mechanisms/Platforms for response (i.e. blog, social media)
CASE STUDY MOTRIN
We Feel Your Pain?
#MOTRINMOMS
YOUTUBE
MOMMY BLOGGERS
Motrin Oblivious
CASE STUDY TSA
“My Worst Nightmare” “TSA AGENTS TOOK MY SON” “My son was taken from me. Taken. My son was taken from me by the TSA agents at Atlanta Hartsfield-Jackson airport yesterday.”
TSA’S RESPONSE Media monitoring Pre-cleared approval process Social media & blogger engagement
BLOGGER RECANTS Called out, blogger recants Other blogger apologize Media inquires stopped cold
Adfero Group 1666 K Street, NW Suite 350 Washington, DC 20006 (202) 333-4444 Contact: Chris Battle cbattle@adfero.com

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