MIC3 Utilizing Social Media to Tell Your Story Hello! A brief - - PowerPoint PPT Presentation

MIC3 Utilizing Social Media to Tell Your Story

Hello!

A brief Introduction

Check out our Twitter Posts!

Corey Lennon Technology Integration Coach South Kingstown School Department @lennoncorey FB SK Tech Coach #UmatteratSK Shelley Joan Weiss WI Commissioner FB Shelley Joan Weiss @ShelleyJoWeiss #milkids, #milchild #MIC2017

Who is sharing your story and your work? Who can see it?

How are you Currently getting your message out?

✖ Website ✖ Flyers & Mailers ✖ Phone Calls Question:

Are these methods actually getting your message to the potential audiences you want to reach?

Some Common Misconceptions About Social Media

(DON’T FALL FOR THESE!) It’s only for kids It’s only to follow celebrities It’s only used to share personal stories Social Media marketing is a 9-5 job

• not for me

It’s just for fun It’s too expensive

Facebook

• Most popular social networking site
• 5 New profiles are created every second
• 1 out of every 7 humans is on Facebook
• Connecting with others and spreading your

message is simple ○ Increase your connections by linking your FB account to your Twitter account. ○ Use a hashtag # with your FB posts

• Get your message in front of many with

just a few clicks

• Inexpensive (can be free) and efficient
• People can ask questions and get

immediate feedback

• Easy to engage your target audience
• 42% of marketers report that Facebook is

critical to their business

Twitter

• 328 million monthly users
• Majority of users login multiple times a day
• 82% access the network on mobile platforms
• Twitter users will amplify the messages you put
• ut

○ You can connect your FB account to your twitter account

• Great way to connect globally
• Hashtags (#) provide an easy way to follow

specific information ○ May use an existing, popular # to get involved in discussions: #milkids, #milchild ○ May create your own # to create identify: #MIC3, #MIC32017, #MIC3ABM2017

• People tend to interact with tweets that contain

pictures (Post those ABM photos!)

Other Social Media Sites Worth Mentioning

Anatomy of a Tweet

.

Include a #

gives a topic to your tweet Tweets that include pictures get much more attention Direct your tweet @ someone

• Tweets can
• nly be 140

characters long

• If you include

a link use an URL shortener

Some Helpful Tools These Tools act as your social media assistant

Crowdfire

Crowdfire gets to know you- it connects

and analyzes all your accounts. Struggling to write posts or keep your timeline active? Don’t worry, Crowdfire will help you post fresh new content everyday. Get more of your fans to see your posts by letting Crowdfire schedule them across your Facebook, Twitter, Instagram, Pinterest, Tumblr and more at the best time.

Buffer

Posts in your queue will be sent out automatically by Buffer, according to the posting schedule that you put in place.Select the social account you’d like to customize the posting schedule for., Buffer gives you suggestions about the best time to post. It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.

Thanks!

Any questions?

You can find us at: @lennoncorey clennon@sksd-ri.net @shelleyjoweiss shelleyjoan.weiss1@gmail.com #MIC32017, #MIC3ABM2017 #milkids, #milchild

Information on these slides taken from https://www.crowdfireapp.com/how-it-works/?request_locale=en_US https://buffer.com/app https://www.theatlantic.com/technology/archive/2011/07/infographic-who-is-using-twitter-how-often-and-why/ 241407/ https://www.bluecorona.com/blog/social-media-statistics-2017