SOCI AL ME DI A AND MARK E T I NG I ASA CHAPT E R OF F - - PowerPoint PPT Presentation

SOCI AL ME DI A AND MARK E T I NG

I ASA CHAPT E R OF F I CE RS June 18, 2020

• Ma rg o Ande rse n
• Ma rke ting Dire c to r fo r L

a rso n & Co mpa ny

• CPA firm lo c a te d in Sa lt L

a ke City, UT

• Ba c he lo rs in Co mmunic a tio n, Pub lic Re la tio ns

E mpha sis, Unive rsity o f Uta h, 1995

• 15 ye a rs o f ma rke ting e xpe rie nc e

T ODAY’ S PRE SE NT E R

YOU ARE RUNNI NG YOUR OWN ST ORE K I DDO

• Be the a dvo c a te fo r yo ur

c ha pte r

• Be pro a c tive in yo ur pro mo tio ns
• Be c o nne c te d with yo ur

me mb e rs—le a d b y e xa mple

• T

he who le is the sum o f the pa rts—ma ke yo ur pa rt a ma zing

WHAT I S YOUR PURPOSE AS AN I ASA CHAPT E R? WHAT I S T HE F UT URE F OR I ASA CHAPT E RS?

Ho w o fte n do yo u po st o n so c ia l me dia fo r yo ur c ha pte r?

Who is re spo nsib le fo r so c ia l me dia in yo ur c ha pte r?

T he T

• o l Bo x:

T

• da y’ s T
• pic s
• 1. Ho w to Cre a te Co nte nt fo r Yo ur

Cha pte r

• 2. Ho w to E

ng a g e with Me mb e rs Online

• 3. Using E

ma ils E ffe c tive ly

• 4. E

xpa nding Yo ur Ne two rk

• 5. I

ASA Bra nding

HOW T O CRE AT E CONT E NT F OR YOUR CHAPT E R

• Make sure you know the mechanics of posting
• What can you write about?

 NAIC Updates  Registration beginning or ending  Who is speaking  Topics at your event  Where your event will be held  Amazing member spotlights  What the benefits are for being a member  E-learning webinars  Members from your chapter who are speaking at the national conference

HOW T O CRE AT E CONT E NT F OR YOUR CHAPT E R

• Posts with photos are always more interactive
• Try to have an image for each post
• If you don’t have one use the IASA logo
• Use appropriate platforms (LinkedIn, Twitter, Facebook,

Instagram)

• Hootsuite can help you schedule posts ahead of time
• Add hashtags to ensure you are visible to the right people
• #IASAorg
• #insurance
• #insurtech
• #accounting

VI RT UAL E VE NT HACK S

• How to change a Zoom background
• Shorten a link with Bitly
• Add music to your presentation
• Pre-post a question before the event begins
• Live-tweet during the event, share quotes from sessions
• Reminders one week, one day, and one hour before

event

BE E NGAGI NG ONL I NE

• Ask questions!
• Share photos!
• Use hashtags!
• Polls!
• When they share details about themselves they will always be

more engaged

• When things are dragging, bring the group together with a game
• What do your member companies or sponsors offer that you

could share with your chapters?

E XAMPL E S OF GOOD AND BAD POST S

Registration is

• pen. Click here to

pay us money for CPE.

The Sunshine Chapter is excited to announce our fall conference will be held on September 21,

• 2020. We have a full day
• f #insurance related

topics and CPE is

• available. Register today

to reserve your spot! (add direct registration link)

E XAMPL E S OF GOOD AND BAD POST S

Our members golfed at Hidden Valley Golf

• Course. No one

won.

The @LarsonCPA team won the prestigious #IASA Rocky Mountain Chapter Golf tournament

• today. Luckily for us,

@PlanteMoran was there to audit their scorecard. #insurancecanbefun #IASAchaptershenaniga ns

E XAMPL E S OF GOOD AND BAD POST S

It’s time for another e- Learning webinar. If you can’t leave the house you probably want to get your CPE this way.

The @LandOLakesIASAChapter is gearing up for the latest #IASAorg e-Learning #webinar, “2020 NAIC Statutory Update” on December 18. Registration is open now, don’t miss your chance to hear ALL of the latest changes in #insurance #accounting in one place. (insert link)

Wha t suc c e ss ha s yo ur c ha pte r ha d with so c ia l me dia ?

USI NG E MAI L S E F F E CT I VE L Y

1. Keep it under three paragraphs. People won’t read more than a beginning, middle, and end. 2. Make sure all of the links in your emails are correct before sending. 3. Beware of too-quick turnaround time—no one likes to be rushed because you forgot about a deadline 4. But also – give a call to action, a deadline, a sense of urgency that isn’t a complete rush. 5. Calendar out when you will need to communicate with members for the year. Knowing when you should be sending them is half the battle. 6. Give contact information for questions. 7. Drive them back to your chapter website or IASAlert by sharing links to “more information here.”

USI NG E MAI L S E F F E CT I VE L Y

Maintain your own email list, but share it often with Angie and Tricia. Your email lists are vital to overall communication to IASA members.

E XPAND YOUR NE T WORK

1. Reach more people by encouraging any influencers in your chapter to share your posts. 2. Share an email with IASA’s membership benefits to carriers in your area that aren’t members of your chapter

• yet. Outreach is best done by someone nearby.

3. Have a social media drive, offering a small incentive for following your chapter on a social media platform. 4. Connect yourself with industry associations, LinkedIn and Facebook groups, professional associations, and share IASA’s posts both on the chapter and national level. 5. Set a goal to have all officers following IASA National, all 24 chapters, and all local members by the end of the year.

Ho w ha s yo ur c ha pte r g ro wn its ne two rk?

BRANDI NG: I T GOE S BOT H WAYS

Wha t is the I ASA Bra nd? Ho w c a n it b e ne fit yo ur c ha pte r?

T he Ma rke ting T

• o l K

it fo r Cha pte rs: Co ming So o n

• 1. Hi-re s lo g o file s
• 2. Bra nding Guide line s
• 3. E

ma il T e mpla te s

• 4. So c ia l Me dia Guide line s
• 5. Gra phic s fo r e -L

e a rning a nd o the r e ve nts

• 6. Po we rPo int te mpla te

QUE ST I ONS?

Che c k o ut the c ha pte r o ffic e r re so urc e s pa g e : I a sa .o rg / c ha pte rs/ c ha pte r_o ffic e r_re so urc e s/ https:/ / www.ia sa .o rg / I ASA/ Cha pte rs/ Cha pte r_O ffic e r_Re so urc e s/ I ASA/ Cha pte rs/ Cha pte rOffic e r Re so urc e s a spx? hke y=294c 6692-1e 48-4c 8d-