SOCI AL ME DI A AND MARK E T I NG I ASA CHAPT E R OF F I CE RS June 18, 2020
T ODAY’ S PRE SE NT E R • Ma rg o Ande rse n • Ma rke ting Dire c to r fo r L a rso n & Co mpa ny • CPA firm lo c a te d in Sa lt L a ke City, UT • Ba c he lo rs in Co mmunic a tio n, Pub lic Re la tio ns E mpha sis, Unive rsity o f Uta h, 1995 • 15 ye a rs o f ma rke ting e xpe rie nc e
YOU ARE RUNNI NG YOUR OWN ST ORE K I DDO • Be the a dvo c a te fo r yo ur c ha pte r • Be pro a c tive in yo ur pro mo tio ns • Be c o nne c te d with yo ur me mb e rs—le a d b y e xa mple • T he who le is the sum o f the pa rts—ma ke yo ur pa rt a ma zing
WHAT I S YOUR PURPOSE AS AN I ASA CHAPT E R? WHAT I S T HE F UT URE F OR I ASA CHAPT E RS?
Ho w o fte n do yo u po st o n so c ia l me dia fo r yo ur c ha pte r?
Who is re spo nsib le fo r so c ia l me dia in yo ur c ha pte r?
T he T o o l Bo x: T o da y’ s T o pic s 1. Ho w to Cre a te Co nte nt fo r Yo ur Cha pte r 2. Ho w to E ng a g e with Me mb e rs Online 3. Using E ma ils E ffe c tive ly 4. E xpa nding Yo ur Ne two rk 5. I ASA Bra nding
HOW T O CRE AT E CONT E NT F OR YOUR CHAPT E R Make sure you know the mechanics of posting What can you write about? NAIC Updates Registration beginning or ending Who is speaking Topics at your event Where your event will be held Amazing member spotlights What the benefits are for being a member E-learning webinars Members from your chapter who are speaking at the national conference
HOW T O CRE AT E CONT E NT F OR YOUR CHAPT E R Posts with photos are always more interactive Try to have an image for each post If you don’t have one use the IASA logo Use appropriate platforms (LinkedIn, Twitter, Facebook, Instagram) Hootsuite can help you schedule posts ahead of time Add hashtags to ensure you are visible to the right people #IASAorg #insurance #insurtech #accounting
VI RT UAL E VE NT HACK S How to change a Zoom background Shorten a link with Bitly Add music to your presentation Pre-post a question before the event begins Live-tweet during the event, share quotes from sessions Reminders one week, one day, and one hour before event
BE E NGAGI NG ONL I NE Ask questions! Share photos! Use hashtags! Polls! When they share details about themselves they will always be more engaged When things are dragging, bring the group together with a game What do your member companies or sponsors offer that you could share with your chapters?
E XAMPL E S OF GOOD AND BAD POST S The Sunshine Chapter is Registration is open. Click here to excited to announce our pay us money for fall conference will be CPE. held on September 21, 2020. We have a full day of #insurance related topics and CPE is available. Register today to reserve your spot! (add direct registration link)
E XAMPL E S OF GOOD AND BAD POST S The @LarsonCPA team Our members golfed at Hidden won the prestigious Valley Golf #IASA Rocky Mountain Course. No one Chapter Golf tournament won. today. Luckily for us, @PlanteMoran was there to audit their scorecard. #insurancecanbefun #IASAchaptershenaniga ns
E XAMPL E S OF GOOD AND BAD POST S The @LandOLakesIASAChapter It’s time for is gearing up for the latest another e- #IASAorg e-Learning Learning webinar. #webinar, “2020 NAIC If you can’t leave Statutory Update” on the house you December 18. Registration probably want to get your CPE this is open now, don’t miss your way. chance to hear ALL of the latest changes in #insurance #accounting in one place. (insert link)
Wha t suc c e ss ha s yo ur c ha pte r ha d with so c ia l me dia ?
USI NG E MAI L S E F F E CT I VE L Y 1. Keep it under three paragraphs. People won’t read more than a beginning, middle, and end. 2. Make sure all of the links in your emails are correct before sending. 3. Beware of too-quick turnaround time—no one likes to be rushed because you forgot about a deadline 4. But also – give a call to action, a deadline, a sense of urgency that isn’t a complete rush. 5. Calendar out when you will need to communicate with members for the year. Knowing when you should be sending them is half the battle. 6. Give contact information for questions. 7. Drive them back to your chapter website or IASAlert by sharing links to “more information here.”
USI NG E MAI L S E F F E CT I VE L Y Maintain your own email list, but share it often with Angie and Tricia. Your email lists are vital to overall communication to IASA members.
E XPAND YOUR NE T WORK 1. Reach more people by encouraging any influencers in your chapter to share your posts. 2. Share an email with IASA’s membership benefits to carriers in your area that aren’t members of your chapter yet. Outreach is best done by someone nearby. 3. Have a social media drive, offering a small incentive for following your chapter on a social media platform. 4. Connect yourself with industry associations, LinkedIn and Facebook groups, professional associations, and share IASA’s posts both on the chapter and national level. 5. Set a goal to have all officers following IASA National, all 24 chapters, and all local members by the end of the year.
Ho w ha s yo ur c ha pte r g ro wn its ne two rk?
BRANDI NG: I T GOE S BOT H WAYS
Wha t is the I ASA Bra nd? Ho w c a n it b e ne fit yo ur c ha pte r?
T he Ma rke ting T o o l K it fo r Cha pte rs: Co ming So o n 1. Hi-re s lo g o file s 2. Bra nding Guide line s 3. E ma il T e mpla te s 4. So c ia l Me dia Guide line s 5. Gra phic s fo r e -L e a rning a nd o the r e ve nts 6. Po we rPo int te mpla te
QUE ST I ONS? Che c k o ut the c ha pte r o ffic e r re so urc e s pa g e : I a sa .o rg / c ha pte rs/ c ha pte r_o ffic e r_re so urc e s/ https:/ / www.ia sa .o rg / I ASA/ Cha pte rs/ Cha pte r_O ffic e r_Re so urc e s/ I ASA/ Cha pte rs/ Cha pte rOffic e r Re so urc e s a spx? hke y=294c 6692-1e 48-4c 8d-
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