Digital Marketing & Social Media: 6 ways to make your current - PowerPoint PPT Presentation

Digital Marketing & Social Media: 6 ways to make your current website perform better

Know your numbers

Ensure it is HTTPS

Ensure your website is fully mobile friendly

Make your content current

Help don’t sell

Include calls to action

Driving tra ffi c to your website What are your options?

Organic search Why? Why not? ü Answer people’s needs ❌ It takes time ü 64% of all website visits ❌ It takes e ff ort / money start with a search engine ❌ You need to have strategy / ü It is becoming more direction localised – more opportunity

Paid Search Why? Why not? ü You can answer people’s ❌ It can be expensive needs ❌ It will be expensive if you do it badly ü There are other tools like shopping & video ❌ You can become hooked on it ü Drive people back to your site with remarketing

Social Media

Why? Why not? ü Great targeting options ❌ Time consuming ü Get to communicate more ❌ Need to create content of value ü Encourage interactions & build your consumer group ❌ Need to manage comments / interactions ❌ Poor at sending tra ffi c to site

Why? Why not? ü Gets the message out to a ❌ Time consuming large audience ❌ Very short lifespan of messages ü Can distribute content more widely ❌ Needs a coordinated follower strategy ❌ Need to manage through a publishing list ❌ Poor at sending tra ffi c to site

Why? Why not? ü Great targeting options ❌ Time consuming ü Create thought leadership ❌ Need to have really good content ü Good way of distributing content ❌ Poor at sending tra ffi c to site ü Creates relationships ü Builds on other activities e.g. networking

Remember to keep working on your website

Remember…. Know your numbers Ensure it is HTTPS Mobile friendly Make your content current Help don’t sell Include calls to action Choose the most e ff ective methods to focus your e ff orts to drive tra ffi c to your website

Thank you…