SLIDE 1
Social Media & Digital Marketing
with Alan Martin Chat Marketing
Alan Martin MD & Founder of Chat Marketing
- Training & Coaching Company
Specialising in Social Media and Email Marketing
- Formerly VisitScotland and Dundee
Science Centre
Social Media & Digital Marketing with Alan Martin Chat - - PowerPoint PPT Presentation
Social Media & Digital Marketing with Alan Martin Chat - - PowerPoint PPT Presentation
Social Media & Digital Marketing with Alan Martin Chat Marketing Alan Martin MD & Founder of Chat Marketing Training & Coaching Company Specialising in Social Media and Email Marketing Formerly VisitScotland and Dundee
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Agenda
- Benefits of Social Media for Tourism
Businesses
- The Current Environment
- Strategies for Success
- Up-Coming CIM Workshops
(Edinburgh)
- Freebie Give-Away
- Q&A
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Benefits of Social Media
- Awareness Raising
- Customer Service
- Online Reputation/Listening
- Inbound Marketing AKA Content
Marketing
- Word of Mouth Marketing
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Top Platforms Used By Tourism Businesses
- YouTube
- Review Sites e.g. Trip Advisor
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The Current Environment
- Empowered Consumers (User
Generated Content)
- Social Media Usage Increasing Globally
by 17% (Source: We Are Social)
- Shift From Big Budget Advertising to
Cost Effective Owned and Earned Media
- Facebook Still The Dominant Platform
with 1.71Billion Active Users
- Mobile Becoming More Important than
Desktop
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What Does All This Mean For Your Business?
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Visual Content, Images and Video
- Content Shock and Visual Media
- 60% of Marketers Use Video in Their
Marketing
- 50% of Marketers Plan to Use Live
Video Source: Social Media Examiner Industry Report
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Algorithms
- Facebook first introduced a newsfeed
algorithm 2009
- Now Twitter
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Paid Media
- Mature Networks Move Towards Pay-to-
Play
- Allocate Budget for Social Media Ads
- 86% of Social Marketers Regularly Use
Facebook Ads (Source: Social Media Examiner Industry Report)
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Strategies for Success
- Reputation Management (incl. review
sites)
- Social Listening (answer questions)
- Mobile Responsive Website
- Content Marketing
- Live Video
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Events Programme
- Edinburgh Workshops - Feb - June
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Edinburgh Events
Title Date Facebook Advertising Fri 24th Feb Twitter Marketing Tue 28th Mar Facebook for Business Results Fri 28th Apr B2B Social Media Thu 25th May Visual Social Media Marketing Thu 22nd June
https://www.cim.co.uk/events/
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Facebook Health Checklist
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- Text:
Peebles
07903 571611
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Questions?
- www.facebook.com/chatmarketing
- Twitter @Time4AChat
- www.linkedin.com/in/alanmartin2
- alan@chat-marketing.co.uk
- Tel: 07779 191 710
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Social Media and Digital Marketing
with Alan Martin Chat Marketing