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Social Media Basics Introductions Agenda What It Isnt What It Is - PowerPoint PPT Presentation

Social Media Basics Introductions Agenda What It Isnt What It Is Why Is It So Important Why Do You Need It A Basic Strategy Social Media Advertising Social Media for Inventors/Entrepreneurs Tips & Tools What It Isnt


  1. Social Media Basics

  2. Introductions

  3. Agenda What It Isn’t What It Is Why Is It So Important Why Do You Need It A Basic Strategy Social Media Advertising Social Media for Inventors/Entrepreneurs Tips & Tools

  4. What It Isn’t … Platform for Push Marketing

  5. What It Is …

  6. Evangelist Endorser Customer People Are The Foundation

  7. Why Is It So Important …

  8. People Trust Recommendations

  9. Why Do You Need It …

  10. Look More Personal

  11. Listen to Customers

  12. Gather Feedback

  13. Build Your Brand

  14. Traffic and SEO

  15. Basic Social Media Strategy Goals Content Delivery Engage Measure

  16. Basic Social Media Strategy Goals What do you want to achieve? Leads pecific S Sales easurable M Subscriptions ttainable A Branding elevant R Traffic imely T

  17. Basic Social Media Strategy Content About Your Nonsense You Industry (Entertain) (info) (educate)

  18. Basic Social Media Strategy Delivery

  19. Basic Social Media Strategy Engage

  20. Basic Social Media Strategy Measure

  21. Social Media Advertising

  22. 16 +/- % People See Your Content (reach) 2 +/- % Engage With Your Content Increased Engagement = Increased Reach

  23. Promote Page Build Audience Drive Website Traffic Increase Engagement

  24. Social Media for Inventors / Entrepreneurs

  25. Tips for “Empty Wallet” Entrepreneurs

  26. Deliver Value Before Selling

  27. Choose the Right Platform

  28. Keep It Simple

  29. Invest in Social Advertising

  30. Never Chase Likes or Purchase Followers

  31. Tips & Tools

  32. Questions

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