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Social Media Basics Introductions Agenda What It Isnt What It Is - - PowerPoint PPT Presentation
Social Media Basics Introductions Agenda What It Isnt What It Is - - PowerPoint PPT Presentation
Social Media Basics Introductions Agenda What It Isnt What It Is Why Is It So Important Why Do You Need It A Basic Strategy Social Media Advertising Social Media for Inventors/Entrepreneurs Tips & Tools What It Isnt
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What It Isn’t Why Is It So Important Why Do You Need It A Basic Strategy Social Media Advertising Tips & Tools
Agenda
What It Is Social Media for Inventors/Entrepreneurs
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What It Isn’t … Platform for Push Marketing
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What It Is …
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People Are The Foundation
Customer Endorser Evangelist
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Why Is It So Important …
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People Trust Recommendations
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Why Do You Need It …
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Look More Personal
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Listen to Customers
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Gather Feedback
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Build Your Brand
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Traffic and SEO
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Basic Social Media Strategy
Measure Engage Delivery Content Goals
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Basic Social Media Strategy
Goals
What do you want to achieve? Leads Sales Subscriptions Branding Traffic pecific easurable ttainable elevant imely S M A R T
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Basic Social Media Strategy
Content
Nonsense (Entertain) Your Industry (educate) About You (info)
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Basic Social Media Strategy
Delivery
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Basic Social Media Strategy
Engage
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Basic Social Media Strategy
Measure
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Social Media Advertising
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16 +/- % People See Your Content (reach) 2 +/- % Engage With Your Content
Increased Engagement = Increased Reach
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Promote Page Build Audience Drive Website Traffic Increase Engagement
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Social Media for Inventors / Entrepreneurs
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Tips for “Empty Wallet” Entrepreneurs
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Deliver Value Before Selling
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Choose the Right Platform
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Keep It Simple
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Invest in Social Advertising
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Never Chase Likes or Purchase Followers
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Tips & Tools
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