How to Put Social Media to Work for Your Small Business And why - - PowerPoint PPT Presentation

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Mar 19, 2024 577 likes •764 views

How to Put Social Media to Work for Your Small Business And why you need to be online to scale your small business and personal brand 2018 | ALISON MASNIUK About Alison INBOUND CONTENT SPECIALIST AND STRATEGIST Digital Marketing and Human

SLIDE 1

How to Put Social Media to Work for Your Small Business

And why you need to be online to scale your small business and personal brand

2018 | ALISON MASNIUK

SLIDE 2

About Alison

Digital Marketing and Human Resource Management Certified Friedman Sales Training Landmark Forum Graduate Social Community Volunteer Self-Taught Visual Creative

INBOUND CONTENT SPECIALIST AND STRATEGIST

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Intention

Why social media is a critical asset in marketing What you can do to understand your audience How to set yourself apart online Where to have an online presence and why

WE WILL TALK ABOUT...

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Customers spend 20-40% more money on companies who engage with them on social media

BREONNA BERGSTROM, COSCHEDULE

101 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW TO BUILD YOUR 2018 STRATEGY ALISON@RIVITT.COM

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Why Social Media

Cost Effective

THREE FACTORS WHY YOU SHOULD USE SOCIAL MEDIA IN YOUR MARKETING

Reach New Customers Two-Way Communication

1 2 3

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EARNED

TYPES OF SOCIAL

PAID OWNED

SLIDE 7 ALISON@RIVITT.COM

Of brand advocates are more likely to share product/service information

75%

25% 75%

SOURCE: MarketingCharts

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Understand Your Audience

Provide Solutions

THREE FACTORS WHY YOU NEED TO UNDERSTAND YOUR AUDIENCE PERSONAS

Know Where to Look Build Relationships

1 2 3

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Building Personas

What's a day in their life like? What are their pain points? What problems can you help them solve? What do they value most? Where do they go for information? What experience are they looking for when seeking out your products or services? What are their most common objections to your product

r service?

WHAT TO ASK YOURSELF...

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Start with Who You Know

If you are not sure where to start, you can always reach out to your current client base. More often than not, our clientele is happy to provide feedback or reviews if you make the ask. Make sure you offer something of value in return for their insight to show appreciation. SURVEY YOUR CURRENT CUSTOMERS

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79% of consumers said brands have to actually demonstrate that they understand and care about them before they are going to consider purchasing

GISELLE ABRAMOVICH, CMO BY ADOBE

WUNDERMAN'S STUDY: "WANTEDNESS" ALISON@RIVITT.COM

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How to Set Yourself Apart

Niche is Necessary

THREE FACTORS WHY YOU NEED TO PROMOTE YOUR PERSONAL BRAND

Start with Your Why Thought Leadership

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Commit to Content

Share more meaningful moments Show your successes and admit your failures Become a reliable resource Make your clients the star Get involved in the community Offer engagement Acknowledge the experts Become part of the conversation

WHAT YOU CAN DO...

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TYPES OF CONTENT

PHOTOS VIDEOS BLOGS WHITE PAPERS E-BOOKS TUTORIALS INFOGRAPHICS CASE STUDIES NEWSLETTERS GRAPHICS Q/A U.G.C

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69% of businesses attribute their lead generation success to blogging

CAROLYN EDGECOMB, IMPACTBND

BLOGGING STATISTICS: 52 REASONS YOUR COMPANY BLOG IS WORTH THE TIME & EFFORT

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Where to Be Online

Streamline Your Marketing

THREE FACTORS WHY YOU NEED AN ONLINE PRESENCE FOR YOUR BRAND

Help Customers Find You Websites & SEO

1 2 3

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Choosing Platforms

Where your audience is How can you add value What and how you can share content How much time needs to be invested If there is paid advertising options How the platform serves your bottom line

WHAT TO LOOK FOR...

SLIDE 18 ALISON@RIVITT.COM

Put the social back into social media.

Questions?