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Wayne Rooney – Monday Night Football #MNF February 2018

Wayne Rooney made his fjrst appearance as a pundit on Monday Night Football televised by Sky Sports and received widespread praise for his honest and insightgul punditry as well as his cracking humour and jokes towards Jamie Carragher who was also a pundit on the same television channel that night.

Author types

When looking at the commentator types we are able to identjfy the perceptjon of both the public and the media and infmuentjal fjgures*

Media – direct from magazines, online magazines/blogs Media infmuencers – those with a blue tjck or/and have an infmuencing role in the media such as a columnist or a journalist

Public

88% 7% 5%

Media

67% 33%

Media Influencers

100%

Positjve Neutral Negatjve

“Watching bits of MNF I missed last

• night. With the press, @WayneRooney

has been an eloquent analyst of the game for some tjme. Last night, he brought same insight to television”

Tweet from Oliver Holt (@OllieHolt22) – Chief Sports Writer for the Daily Mail

“Just caught up on Monday Night Football. Highly recommend watching it just for Wayne Rooney’s excellent analysis and

• input. Could be a great pundit. Super show.”

Tweet from Liam Canning (LiamPaulCanning) – Sports Writer for The Independent

Sentjment

Overall Wayne Rooney’s fjrst appearance was very well received with the public.

Sentjment of Commentary Responses by Gender

Female Male

89% 88% 5% 7% 25% 75% 6% 5%

Positjve Neutral Negatjve

Out of 133 artjcles analysed in depth...

5%

female comments

95%

male comments

Delving into the data we were able to identjfy that Rooney was deemed, impressive and insightgul on his Monday Night Football debut.

Why were they positjve?

“Just heard @WayneRooney on MNF – I know I’m late to it, but glad that I did hear him speak. To the point, insightgul and hence excellent to hear” “Extremely late to the party but just seen the catch-up of Wayne Rooney on last Monday Night Football... great insight, great presence, absolute natural if he chooses to go down that path... if you missed it, worth a watch!” “@WayneRooney just caught up with @ SkySportsMNF you were difgerent class on

• there. @Carra23 fair play you took the banter
• n the chin. One of the best @SkySportsMNF

for a while. #mufc #greatwatch”

Insightgul talk from Rooney

Rooney impressive on debut

Rooney showed humility and honesty

Rooney & Carragher are a perfect combinatjon Cracking

• pening line to

Carragher Interestjng Stories Intelligent thinking by Rooney Rooney speaks his mind Rooney was awesome Could have watched for hours

35%

26%

8% 9%

5% 3% 2% 2% 2%

8%

Why were they negatjve?

Although, in contrast some comments suggested his weaknesses were around his style and recently compromised reputatjon.

“Well that’s sorted then, Wayne Rooney will not be a pundit!” “I thought Rooney was sooo dull on MNF, the odd semi-interestjng story/ anecdote/line from his career. But nothing new to say on the actual football. He’s not making a coaching or TV career

• ut of what he showed last night.”

“He could barely string three words together! I love Harry Kane to bits, but wouldn’t make him a host as he can’t talk properly, same story with Rooney From now on can Sky please choose presenters who have some brain cells rolling around, such as Gary Neville.”

Poor communicatjon style

Rooney shouldn’t be a pundit

There was nothing new to say Why are sky giving jobs to womanising footballers? Felt scripted It felt awkward

33%

22%

11% 11% 11% 11%

Insights

An overview of the commentary revealed:

▪

Comparisons were made between Wayne Rooney and Thierry Henry pundit performances. The general public pointed out that Henry’s punditry is boring and lacked ‘razzmatazz’ at tjmes. Insinuatjng the need for Rooney to be on the show more.

▪

Interestjngly, some individuals thought Wayne Rooney was speaking from a script instead of being opinionated.

▪

There was overwhelming praise for Rooney’s cracking

• pening line to Carragher ‘It’s great to be here.

This is the closest Carra has ever got to me’!!!

▪

Many individuals from the general public and the media used various emoji’s to show how good they thought Wayne Rooney was on punditry debut.

▪

Viewers thought the combinatjon between Rooney and Carragher was perfect with some jokingly commentjng that it would be useful to have an English translatjon from Liverpudlian.

▪

92% of media tjtles commentated positjvely about Wayne Rooney’s debut. Mentjoning how artjculate and insightgul he was throughout the show especially when answering the general public questjons from Twituer and telling some interestjng stories. However,

• f the media tjtles who were neutral towards Rooney’s

appearance, thought he could give a lot more to the game than being a pundit as he can inspire others.

▪

With individuals commentatjng on Rooney’s insight and interestjng stories. His experience, opinionated mindset and stories could be well suited to The Debate show each week exclusively live on Sky Sports.

▪

There was a striking difgerence between the amount of Male and Female responses from the show. This is maybe understandable, however, to aturact more Females to comment and potentjally watch Sky Sports, could the broadcaster ask Female footballers to join the show as well?

▪

From an overwhelming positjvity towards Wayne Rooney as a pundit, you could assume that current footballers who have had an interestjng career to date would increase viewing numbers the next tjme.

▪

Understandably, Manchester United fans and Everton fans were full of praise for their past and current player, however, to gain viewing numbers from a range of regions in the UK, are there other players who have maybe played for a Northern and Southern Premier League club?

▪

Obviously, the coverage has strict tjmeframes, but with many individuals commentjng how they did not want the show to stop, could Sky sports operate a social media account where Wayne Rooney can answer questjons for 30 minutes to an hour afuer the show to communicate with those millennials or social-minded sports fans?

▪

More and more social media comments now include emoji’s as a form of expression, and sometjmes only emoji’s will be

• used. Could sky ask their Twituer followers/viewers how they

thought the show went by only using GIFs and emoji’s to aturact a young audience to interact with the broadcaster and in turn, potentjally purchase the programme once available.

Key takeaways

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0800 023 6268 Janet Gunner | Managing Director janet@mmri-radar.com