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Wayne Rooney – Monday Night Football #MNF February 2018 Author types Wayne Rooney made his fjrst appearance as a pundit on Monday Night Football When looking at the commentator types we are able to identjfy the televised by Sky Sports and received perceptjon of both the public and the media and infmuentjal fjgures* widespread praise for his honest and insightgul punditry as well as his cracking humour and jokes towards Jamie Positjve Neutral Negatjve Carragher who was also a pundit on the same television channel that night. Public 88% 5% 7% “Watching bits of MNF I missed last night. With the press, @WayneRooney has been an eloquent analyst of the Media game for some tjme. Last night, he brought same insight to television” 67% 33% Tweet from Oliver Holt (@OllieHolt22) – Chief Sports Writer for the Daily Mail Media Influencers 100% “Just caught up on Monday Night Football. Highly recommend watching it just for Wayne Rooney’s excellent analysis and input. Could be a great pundit. Super show.” Media – direct from magazines, online magazines/blogs Tweet from Liam Canning (LiamPaulCanning) Media infmuencers – those with a blue tjck or/and have an – Sports Writer for The Independent infmuencing role in the media such as a columnist or a journalist
Sentjment Overall Wayne Rooney’s fjrst appearance was very well received with the public. Positjve Neutral Negatjve female 5% comments Sentjment of Commentary 89% 6% 5% Out of 133 Responses by Gender artjcles analysed in depth... Male 88% 5% 7% Female male 95% 25% 75% comments
Why were they positjve? Delving into the data we were able to identjfy that Rooney was deemed, impressive and 35% insightgul on his Monday Night Football debut. Rooney speaks Insightgul talk 2% his mind from Rooney “@WayneRooney just caught up with @ Rooney was 2% awesome SkySportsMNF you were difgerent class on Could have there. @Carra23 fair play you took the banter 2% watched for hours on the chin. One of the best @SkySportsMNF 5% for a while. #mufc #greatwatch” Interestjng Intelligent Stories 3% thinking by Rooney “Extremely late to the party but just seen the catch-up of Wayne Rooney on last Monday 26% 8% 9% Night Football... great insight, great presence, Rooney & Rooney absolute natural if he chooses to go down Carragher are Rooney showed a perfect that path... if you missed it, worth a watch!” combinatjon impressive on humility and honesty debut 8% Cracking opening line to Carragher “Just heard @WayneRooney on MNF – I know I’m late to it, but glad that I did hear him speak. To the point, insightgul and hence excellent to hear”
Why were they negatjve? Although, in contrast some comments 33% suggested his weaknesses were around his style and recently compromised reputatjon. Poor communicatjon style “He could barely string three words 11% together! I love Harry Kane to bits, but Why are sky wouldn’t make him a host as he can’t giving jobs to talk properly, same story with Rooney womanising From now on can Sky please choose footballers? presenters who have some brain cells rolling around, such as Gary Neville.” 11% 11% There was It felt nothing new “I thought Rooney was sooo dull on awkward to say MNF, the odd semi-interestjng story/ anecdote/line from his career. But nothing new to say on the actual football. He’s 11% 22% not making a coaching or TV career Felt out of what he showed last night.” Rooney scripted shouldn’t be a pundit “Well that’s sorted then, Wayne Rooney will not be a pundit!”
Insights An overview of the commentary revealed: ▪ ▪ Comparisons were made between Wayne Rooney and Thierry 92% of media tjtles commentated positjvely about Henry pundit performances. The general public pointed out Wayne Rooney’s debut. Mentjoning how artjculate that Henry’s punditry is boring and lacked ‘razzmatazz’ at tjmes. and insightgul he was throughout the show especially Insinuatjng the need for Rooney to be on the show more. when answering the general public questjons from Twituer and telling some interestjng stories. However, ▪ Interestjngly, some individuals thought Wayne Rooney of the media tjtles who were neutral towards Rooney’s was speaking from a script instead of being opinionated. appearance, thought he could give a lot more to the game than being a pundit as he can inspire others. ▪ There was overwhelming praise for Rooney’s cracking opening line to Carragher ‘It’s great to be here. This is the closest Carra has ever got to me’!!! ▪ Many individuals from the general public and the media used various emoji’s to show how good they thought Wayne Rooney was on punditry debut. ▪ Viewers thought the combinatjon between Rooney and Carragher was perfect with some jokingly commentjng that it would be useful to have an English translatjon from Liverpudlian.
Key takeaways ▪ ▪ With individuals commentatjng on Rooney’s insight Obviously, the coverage has strict tjmeframes, but with and interestjng stories. His experience, opinionated many individuals commentjng how they did not want the mindset and stories could be well suited to The Debate show to stop, could Sky sports operate a social media show each week exclusively live on Sky Sports. account where Wayne Rooney can answer questjons for 30 minutes to an hour afuer the show to communicate ▪ There was a striking difgerence between the amount of with those millennials or social-minded sports fans? Male and Female responses from the show. This is maybe ▪ understandable, however, to aturact more Females to More and more social media comments now include emoji’s comment and potentjally watch Sky Sports, could the as a form of expression, and sometjmes only emoji’s will be broadcaster ask Female footballers to join the show as well? used. Could sky ask their Twituer followers/viewers how they thought the show went by only using GIFs and emoji’s to ▪ From an overwhelming positjvity towards Wayne aturact a young audience to interact with the broadcaster and Rooney as a pundit, you could assume that current in turn, potentjally purchase the programme once available. footballers who have had an interestjng career to date would increase viewing numbers the next tjme. ▪ Understandably, Manchester United fans and Everton fans were full of praise for their past and current player, however, to gain viewing numbers from a range of regions in the UK, are there other players who have maybe played for a Northern and Southern Premier League club?
READY TO GAIN INSIGHTS FROM THE WORLD’S LARGEST SPORTS DISCUSSION? An online research and insight tool for monitoring sentjment and conversatjon across the world wide web Janet Gunner | Managing Director janet@mmri-radar.com 0800 023 6268
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