Soc ocial l & & SEO EO Social Media and SEO strategies - - PowerPoint PPT Presentation

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Soc ocial l & & SEO EO Social Media and SEO strategies - - PowerPoint PPT Presentation

Sep 08, 2023 146 likes •784 views

Soc ocial l & & SEO EO Social Media and SEO strategies to grow your online presence Remember this face? 2 Ho Housekee keepin ping: Please use your phones (on silent) Weve got time for loads of questions Please join in! Why

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Soc

  • cial

l & & SEO EO

Social Media and SEO strategies to grow your online presence

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Remember this face?

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Ho Housekee keepin ping: Please use your phones (on silent) We’ve got time for loads of questions Please join in!

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Why contribute?

  • I will not mock
  • I will answer honestly
  • I will give my experience

And also

  • I am not above bribery
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If you’ve heard it before?

“That’s interesting!”

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Sorry...who are you?

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A little bit about me...

SEO / PPC | Account Director Luna The GoldenDoodle Foodie - Frustrated Chef

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Ranke ked d #3 #33 the UK Agency Top 100

Listed #33 in The Drum Top 100 Agencies Census Report 2018 based on performance #1 agency in the Midlands

https://www.thedrum.com/lists/top-100-independent-agencies

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Mos

  • st

t rec ecom

  • mmende

mended digital agency 2018

Winners of The Drum Grand Prix

Best Overall National Agency 2018 - 40-99 staff

Best for Search Best for Usability Best for Client service Best for Digital full service

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RECAP

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Dig igit ital al Footprint print

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Brand Search

1. Claim Google My Business Listing 2. Add business images 3. Detailed NAP information 4. Review stars - feedback Why

  • Respond to reviews
  • Control your brand
  • Competitor insights
  • Improves local SEO
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Ask your fave clients for Google le Re Revi view ews

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Get your stars up (they make a difference)

  • Step 0. Claim GMB
  • Step 1. Get your Google business ID
  • Step 2. Copy your Google business ID
  • Step 3. Place your business ID in this URL:

https://search.google.com/local/writereview?placeid=<place_id>

  • Step 4. Shorten the URL (https://app.bitly.com) and ask your best

clients for feedback

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For Example: Get your mobile phones out! hallam.co/EdRyan

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Up Update ate key eywords rds in your page copy

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Keywords

  • Title tags appropriate
  • Meta description appropriate
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Keyw yword rds in your copy

(only if needed otherwise skip to SEO Optimisation)

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Keywords

  • Title tags appropriate
  • Meta description appropriate
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Keywords

  • Keyword in intro
  • Keyword occurs 4 times
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Tool to use

  • Shows page title
  • Meta description
  • H1 title
  • Page load speed
  • Domain authority
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What keywords describe your business?

Would people search for those?

“Solicitors in Nottingham” “Car dealers in Leicester” “Restaurants near me” “Nottingham Business Networking”

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For Example: Who wants to be a guinea pig?

  • Keyword?
  • Let’s look at your site in Moz
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Assign one keyword per page

Homepage - High traffic, relevant keyword Service A - High traffic, relevant keyword Service B - High traffic, relevant keyword

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SEO optimisation (Refresh)

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SEO...The Dark Art

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Search Engines (Google) Made up of

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SEO

Each Website has Elements that are weighted by Google which Google use to represent relevancy to a user's search query

  • External links
  • Meta Title (The page name)
  • Page & subtitles (titles for

users)

  • Keyword density (the context)
  • Amount of copy (the depth)
  • Pictures and alt text (how rich)
  • Internal links (how important)

Any guesses to what these elements are?

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So tell me new ew SEO stuff!

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Links, Links, Links, Links, LINKS...

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Authoritative Websites

Which link is best?

  • University
  • Youth club

So we know Google thinks links are important, right? But not all links are created equal...

Which link is best?

  • LinkedIn
  • Facebook

Which link is best?

  • The Evening Post
  • The Times
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Ok Ed...that’s fine but how!?

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How do you get links!?

  • Alumni of a Uni? Ask!
  • Sponsoring an event? Ask!
  • Having Articles published about your business? Ask!
  • Your part of an Association? ASK!
  • Quality local directories can help* (in moderation)
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Done that. What next? Cont ntent. ent.

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Purchase process Who here does no research, searches with one keyword, lands on the first page they see and purchases?

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Help customers with their research

Create compelling, informed content that answers questions, queries and common misconceptions e.g. 301 redirects

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What can you answer for your clients?

Don’t know? Use tools to help

  • Ask your colleagues (innate

knowledge)

  • Google suggested searches
  • Answer the public
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Finally...What about Socia ial l Med edia ia?

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Social market share in UK

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So which one should you choose? My argument.

Social “channels” are still other people’s websites. If your website isn’t looking up to par why would you add to someone elses? Also, they are difficult to do well...

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Think about a petulant child...

  • 1. In constant need of attention
  • 2. Is VERY NOISY
  • 3. Doesn’t really listen to you
  • 4. Can be very smelly if left unattended
  • 5. There are loads of others creating just as much noise
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Still want to do it!? Ask yourself these questions.

  • 1. Is it right for your target

market?

  • Gender
  • Age
  • Interests

Don’t know? Find out...

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My recent Experian experience...

  • Upper middle

class

  • Disposable

income

  • Male
  • Affluent area
  • Educated
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Still want to do it!? Ask yourself these questions.

  • 1. Is it right for your target

market?

  • 2. Do you have resource to

dedicate?

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Still want to do it!? Ask yourself these questions.

  • 1. Is it right for your target

market?

  • 2. Do you have resource to

dedicate?

  • 3. Do you have the skills to

produce content

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You still want to do it!?

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Social rules of engage ageme ment nt

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Don’t just shout about yourself.

Adding Value and Brand Building:

70%

Sharing Others’ Posts and Ideas:

20%

Promoting Yourself

  • r Your Business:

10%

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Role play!

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How do I “Add value”...

  • 1. Ask Questions
  • 2. Post polls
  • 3. Use imagery
  • 4. Like others posts
  • 5. Use #’s
  • 6. Follow appropriate #’s
  • 7. Post regularly at appropriate

times

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To expand on some of these...

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What good looks like

Tweets with images receive 18% more clicks than tweets without images

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What good looks like @Naming

Everyone likes to be included or given a shout out so name:

  • Partners
  • Other organisations
  • Charities
  • Competitors? (see Wendys)
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What good looks like Hashtags

Hashtags integrate your post into a conversation. What are your target market talking about? https://hashtagify.me/hashtag/m utuals

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What good looks like Fun...

It is a “Social” channel. Do I go down to the pub and chat about the most recent Google algorithm update?

No.

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What good looks like Questions

Poll people!

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What good looks like Think Local!

Radio York + Yorkshire Puds

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“Where do I get this funny or interesting content from?”

  • 1. If you’re asking this question

maybe you need to get someone to do this for you! But, this is a good source:

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“What time should I post?”

An extreme example...If your target market are students don’t post at 9am

  • n a Monday. They’ll be

ASLEEP

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Use Hootsuite

  • 1. Schedule posts if target market are night owls
  • 2. Track mentions or keywords e.g. “Life Insurance for Mortgages”
  • 3. Control multiple platforms

Ref: https://www.hallaminternet.com/how-to-use-hootsuite/

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How many times a week would an active account post or tweet? A minimum of TWICE a day for an active account

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Questions please ! !

https://hallam.co/EdRyan