SLIDE 3 Slide 7
Types of Criterion-oriented research approaches
- Predictive Validity
- Concurrent Validity
- Convergent Validity
- Discriminant Validity
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- Predictor Validity- research measuring the extent to
which the measure allows you to predict future
- behaviors. (SAT)
- Concurrent Validity-examines the relationship between
the measure and a criterion at the same time.
– research whether two or more groups of people differ on a measure in expected ways.
- Convergent validity when a measure relates to other
scores of the same or similar constructs in a meaningful and predicted way.
– Shy Q scores and Fear of Negative Evaluation Scale
- Discriminant validity the measure should
discriminate between the construct being measured and
- ther non-related constructs.
– Shy Q and Zuckerman’s Sensation seeking Scale.
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Variables & Measurement Scales
- Nominal scales have no numerical or quantitative
properties, they are naming scales, and their only property is identity .
- Ordinal scales tell us about the relative order of
magnitude, but they do not give us info about the differences b/t categories or ranks.
- Interval scale the measurement conveys info
about the order and the distance b/t the values
- Ratio scales have all the properties of the previous
scales and a true zero point that indicates the absence
- f the variable being measured
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